Recorded Webinars Make Great Content

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Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again.  (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)

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Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.

Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.

Be A Better Speaker With These 5 Tips

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Let’s face it, compelling public speaking abilities do not come naturally. Most people, both introverts and extroverts, will admit that public speaking can be scary. In fact, public speaking often tops the list of “biggest fears” for surveyed Americans. But it doesn’t have to be that way. Whether it’s your first time on an online meeting, or you want to get better at speaking to your online audience, the following 5 best practices for webinar, web conference and video conference presentations will help you nail your message delivery:

  1. Create a presentation outline or script to follow: The very first thing you should do when preparing for a webinar, web conference, or video conference presentation, is to organize your material by creating an outline or script. You will most likely make several revisions, so don’t feel pressure when it comes to creating the first draft.
  2. Practice, practice, practice: Start with simply reading the script, then record a practice run or two for your review. Listen to your recorded voice — do you sound bored or nervous? Are you rushing through your slides? Do you need to make revisions to the script? Be sure to time yourself during these practice runs. If you are practicing for a video presentation, pay attention to your body language, and where your eyes are focusing during the recorded rehearsal.
  3. Speak with confidence, and enthusiasm: Yes, in reality, you might be a little nervous, but having a solid outline and practice under your belt, you will come across as credible and polished. Keep in mind, if you are interested in the presentation’s message, your audience will follow suit, so make sure your voice reflects the importance, excitement, and value of your topic.
  4. Prepare for questions from attendees…and have the answers: A successful online meeting presentation includes audience engagement and participation. This could be in the form of “chat” during the presentation, or maybe questions asked during Q&A at the end of the presentation; regardless of when questions pop up, it helps to be prepared. Even the most seasoned “experts” get thrown-off by questions, and the last thing you want is to lose focus. Know what kinds of questions might be asked, and jot down informative responses. Try practicing your presentation in front of a colleague or friend, and invite them to come up with challenging questions for you to answer, so you can get a real sense of what your attendees might say.
  5. Keep it light (and short): Be sure to humanize yourself by adding light humor to your presentation, or personalize your information in some way that is relatable. This will keep the audience from drifting off or multi-tasking, and ensure the presentation is memorable. It is also important to respect the audience’s time by keeping the presentation concise and to the point. Studies have revealed that the average audience member prefers a presentation that is no longer than 30 minutes, and ending early (without rushing through the material) is always a plus. 

See? Public speaking doesn’t have to be intimidating. Just remember: you are the expert, you are in control of the presentation, and AnyMeeting has your back.

 

Why You Should Be Holding Webinars On A Regular Basis

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You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:

  1. Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU!  With proper follow-up, these valuable attendees ultimately become paying customers! 
  2. Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution. 
  3. Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple. 
  4. Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker.  Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat!  The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating. 
  5. Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads. 
  6. Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position.  When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.

Ready to plan some killer webinars? AnyMeeting is ready to help!

 

9 Easy Ways To Promote Your AnyMeeting Webinar

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So, you’re hosting a webinar using AnyMeeting! Awesome! Your presentation material is polished, you have completed the webinar set-up in the AnyMeeting app, and you are ready to lock-in some valuable attendees by promoting your online event. But where to start? With so many promotional tools out there, how do you maximize your reach in a timely manner, without the added cost?

The following 9 promotional channels are free, almost effortless, and will truly amplify your online presentation’s exposure:

  1. Your Email Contacts: This is the easiest place to start your webinar promotion.  When scheduling your webinar, you can copy and paste your email list of your targeted audience…and just like that, your promotional campaign takes off! Your webinar is set-up, your people have been invited via email, and they’ll even receive reminders on the day of the webinar!
  2. Your AnyMeeting Public Profile: The second easiest channel to use for AnyMeeting webinar promotion is an informative landing page. Use your AnyMeeting Public Profile as a landing page, by directing potential attendees to this page (located in the Account Manager under the “Public Profile” tab — make sure it’s on the “public” setting).  This is an ideal way to direct traffic to all of your upcoming webinars.  As long as your mark your webinars as public when scheduling them, they will show up on this page with all the info your attendees need!   
  3. AnyMeeting Social Integration Tools: While you are still in the AnyMeeting app, click on your AnyMeeting Public Profile tab to share and promote your upcoming webinars quickly and easily through Twitter and Facebook. Once the integration is set up, your scheduled webinars are automatically posted to your stream. How easy is that?
  4. LinkedIn: LinkedIn is an ideal place to promote your business webinars, and can be done so quickly and easily. You’re on there every morning anyway — why not drop a note about your upcoming event?
  5. Instagram and Pinterest: A picture is worth a thousand words — especially when it becomes viral. Snap a cool photo or create a catchy graphic that represents your webinar topic, load it with hashtags, event info, and your AnyMeeting landing page link, and voilà!
  6. Your Blog: Already blogging for your business? Great! Be sure to post about your webinars as they approach. You can do this in a way that is fun and interesting, by creating a consecutive series of blog entries that touch on topics which will be covered in your upcoming webinar. Without giving away too much valuable information (save it for the webinar!), you can spike interest and even collect questions from readers to address at the upcoming event. Always close the series with details about the upcoming webinar, and a call to action: “Secure your spot today!”
  7. Another’s Blog: To cast an even wider net, try promoting your online event by joining forces with a popular blogger in your industry. “Guest Blogging” is a great way to reach new potential attendees, and create relationships with other voices in your line of business.
  8. Video Channels: Periscope, Vine, and YouTube are fun and out-of-the-box channels for promoting your webinar. Using viral video tools, you can quickly create free promotional materials that are sure to get potential attendees’ attention. Think fad-like social media channels like Periscope and Vine are not marketing tools? Think again! Live and unedited promotional pitches show authenticity and creativity, and break up the monotony of traditionally written promotion that may be ignored.
  9. Your Email Signature: While it may seem too simple to be true, adding upcoming webinar information with a link to your email signature is a highly effective, and effortless way to promote your upcoming webinar. Think about all the people you exchange emails with on a daily basis who may click your link, or forward the info to a colleagues.


Okay, we have only touched the tip of the iceberg, my friends! I’m sure we could list dozens of more easy ways to promote webinars, but we know you need to get back to work.  ;)

Have any fun ideas to add to this list? Leave us a comment!

Webinar Recap: “Smart Financial Management” from Part 3 of the free webinar series, “Accelerating Your Business Growth”

Part 3 of our free webinar series, “Accelerating Your Business Growth” entitled “Smart Financial Management”. This series is presented by AnyMeeting, SCORE, a non-profit association dedicated to helping small businesses launch and grow, and Comcast Business, a provider of advanced communication solutions to millions of small business.

In this series, we’ve presented webinars featuring business leaders and SCORE mentors speaking on topics important to small business.

This webinar features SCORE mentor John Harman who discusses tips on working with financial statements, financial ratios, cash flow forecasts, and trusted advisors to drive and fund your business’s growth.

John is Managing Director of Adulant Consulting Services, which advises small and mid-sized businesses on strategies for growth and operational excellence, and a SCORE mentor. John’s prior experience includes senior executive roles at Eastman Kodak, the Gartner Group and Pitney Bowes in sales, marketing, quality management, strategic planning, mergers and acquisitions, and new market development. Before entering the business world, John was an adjunct professor of history at the University of Rochester and worked in the Office of Research Administration as Assistant Director. John is currently an adjunct professor in the Dolan School of Business at Fairfield University in Connecticut.

Get insights and listen to actionable advice as John engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

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Want to view and download the presentation from the webinar complete with John’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and stay tuned for our next webinar coming soon!

Webinar Recap: “Strategies to Boost Your Sales” from Part 2 of the free webinar series, “Accelerating Your Business Growth”

Part 2 of our free webinar series, “Accelerating Your Business Growth” entitled “Strategies to Boost Your Sales”, presented by AnyMeeting together with Comcast Business and SCORE, featured speaker Carleton Smith, the former Vice President of Worldwide Sales and Marketing for Harris Corporation, a Fortune 500 company with worldwide operations. During his forty year business career, Carleton managed turnarounds, acquisitions and mergers, and worldwide sales and marketing for companies and divisions in difficult markets with demanding customers and tough competitors. Carleton has been a volunteer business counselor with SCORE in Austin since 2006.

Carleton’s insightful and engaging presentation is designed to help small business owners and marketers learn how to accelerate sales by:

  • Expanding your distribution channels,
  • Building and motivating your sales team,
  • Benchmarking,
  • Using a Customer Relationship Management (CRM) system to manage and retain customers.

Get insights and listen to actionable advice as Carleton engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

Meeting_Recording-Strategies_to_Boost_Your_Sales___AnyMeeting

Want to view and download the presentation from the webinar complete with Carleton’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and sign up for the latest webinar today!

40 Tips for Webinar Success

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Small businesses and non-profits are looking to grow their customer/constituent base, deepen their relationships with supporters and prospects, and influence people to take action.

Online events such as webinars present an ideal opportunity because they allow you to share your presentation, video, and screen and provide audio commentary. You can interact with your audience and enable attendees to connect and at-tend your event from anywhere in the world. With this in mind, we have compiled 40 tips that address each stage of the webinar process and help ensure success.

You can review and download the Free eBook here.

Or review them all below:

Planning and Preparing

  1. Determine what they want: Poll your audience and find out what they’d like to hear about. Discovering where your clientele already understands your expertise to lie will help you to craft a webinar that plays to their perceptions of existing strengths. Especially if you work in a team environment, don’t plan your webinar topics without the input of the sales and marketing staff. “How To Plan Webinars That Work,” James O’Brien.
  2. Consider working with a partner: Sometimes the process of getting sufficient numbers of people to your broadcast can be a daunting one. Whatever your situation may be, the easiest way to get the viewers you need is by partnering with an individual or organization that already has a relationship with your target audience. “A Little Known Secret to Webinar Success,” Eric Brown.
  3. Decide who will present: From the start of your webinar planning, you need to think about what format your online experience might take. Will it be just you, as the expert, explaining a principle, or are you thinking that it would be best to bring in additional presenters — people who can broaden the field of knowledge? Note that you’ll need to administrate a group if it’s the latter. So, plan and build all the slides and audio material from every presenter into a complete package, early on. “How to Plan Webinars that Work,” James O’Brien.
  4. Pick an interesting topic: Create a solid theme and topic that will be interesting to attendees, and drive the message home. “First Time Producing a Webinar?” Lauren Tuculescu.
  5. Put together a solid slide presentation: In addition to creating a wonderful talk, spend as much as 20 hours building a simple and interesting slide deck to accompany it. Make sure they work well together. “10 Tips for Effective and Engaging Webinars,” Mark Di Vincenzo.
  6. Your slides should be visually appealing: While it is important that you provide engaging and relevant content through your narrative during the presentation in addition to the slides, be sure to have an interesting and visually appealing slide presentation. “Creating a Professional Webinar,” Jennifer Gregory.
  7. Identify a problem and a solution: Throughout your presentation, you should be hitting on hot buttons that identify common problems or frustrations. Grab their attention by making them feel like you’re talking directly to them, describing what they thought were unique challenges. Once they’re on the hook, offer up a solution: your products or services! “How To Sell With Webinars,” Angela Stringfellow.
  8. Give yourself enough promotional lead time: You’ll need some time to attract an audience to your webinar. The industry-recommended standard is about two to three weeks. Any longer than that and you’ll run the risk of having participants forget about the event. Any shorter and you may not be able to attract a large enough audience. “6 Tips for Hosting Your First Webinar,” Kate McFarlin.
  9. Don’t forget to send out reminders: Two days before the webinar, email a reminder with the specifics: date, time, URL, pass code and audio dial-in number. Note if the participants must download specific software or use a certain browser. Include a contact phone number in case of technical difficulties. Prevent last-minute chaos by familiariz- ing yourself with the webinar system well before the event. Plan to log on early the day of the webinar to make sure everything is working well. “9 Tips for Better Webinars,” Julie Bawden-Davis.
  10. Make sure everyone has what they need: When working with a large online group, providing the attendees with necessary documents prior to the meeting is essential, unless breaking or bad news — like corporate down- sizing or mergers — is being shared. If it’s simply a sales plan or projections, send the slide presentation or accompanying files ahead of time. This will help attendees come prepared, with questions already formulated, which will help with interaction. “Five Ways to Prevent Boring Webinars,” Angela Stringfellow.

Marketing and Promoting

  1. Remember what you want: Before you start marketing your online presentation, make sure you know why you’re doing it, what you’re trying to accomplish, and what you hope attendees will get out of it. “10 Tips for Effective and Engaging Webinars,” Mark Di Vincenzo.
  2. Choose your audience wisely: Invite the right people. If 100 people attend your webinar, but very few of them are the target audience, then your webinar will not achieve the goal you set. “How to Use Webinars for Lead Generation,” Jennifer Gregory.
  3. Decide how your landing page will look: Start by considering what is important to your audience. What are they looking to learn? What secrets might they miss if they don’t attend your event? The landing page is where people are sent when they want to find out more. That page has to do a lot of work for you. It has to have the basic details of what the webinar is, and when it is going to take place. A picture of somebody is a very good way to gain interest. Have a very clear set of bullet points on the value and/or benefit to the attendees. “How to Put On a Killer Webinar,” Ken Molay
  4. Find those with a common interest: Think about the individuals or groups that already have relationships with the people you want to reach and come up with ways to partner where everyone can walk away a winner. “A Little Known Secret to Webinar Success,” Eric Brown.
  5. Flap your wings and Tweet: Although Twitter restricts posts to just 140 characters at a time, it can still be effective for tweeting links to your seminar’s Web page. To take full advantage of Twitter, learn to exploit the power of hashtags. Twitter hashtags are code words (preceded by the “#” symbol) that designate your posts for keyword searches. For instance, if you include the hashtag “#webinar,” in your tweet, anyone searching for that hashtag will see search results that include your tweet. “Using Social Media to Promote Your Webinar,” Robert Hadley.
  6. You’ve got mail: Email is still effective, as long as it does not appear annoying or “spammy.” Having a special guest speaker for your upcoming webinar is a great way to encourage registrations. An influen- tial speaker will generate buzz, enticing and exciting potential attendees. If chosen appropriately, this guest speaker aspect is a promotion in itself. “Using Webinars to Promote Your Business on a Tight Budget,” Lauren Tuculescu.
  7. Decide who will facilitate your event: A webinar facilitator can be of assistance in terms of advising you on ways that you can have a high marketing reach by reaching out to groups, organizations and other contacts to draw individuals into the webinar, “5 Tips for Using a Webinar Facilitator to Generate Leads and Customers,” Heather Butts.
  8. Enlist the help of your colleagues: If you have brand ambassadors — key employees who can spread your message — make sure they post the webinar link in their status updates and share it in any relevant groups they belong to. Different groups have different rules about promotions, so it’s a good idea to either consult the rules or email the moderator for guidance. “Using Social Media to Promote Your Webinar,” Robert Hadley.
  9. Select the right ticket price for your audience: Before deciding on the price for your webinar, spend some time researching what other people are charging for similar webinars in your industry. “Tips to Monetize your Webinar,” Jennifer Gregory.
  10. Use registration as a marketing tool: As part of the registration process, have one required registration question for future marketing purposes (example: How did you find out about this webinar?). “7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” Heather Butts.

Presenting and Engaging

  1. Testing, Testing, 1,2,3: Before starting any online event, it is always a good idea to test out your equipment and make sure it runs properly a day or two before you go live. “Everything is Working Correctly Right? Are you Sure?” Bob Menzies.
  2. Three words – practice, practice, practice: One of the secrets to keeping the audience’s attention is to appear confident, knowledgeable and professional. You should also make a conscious effort to eliminate annoying speech habits, such as the dreaded “um” and “eh” disease. “The Secrets of Engaging Webinars,” Jennifer Gregory.
  3. Eliminate distractions: Before the webinar begins make sure that you eliminate all distractions that will be audible or visible to your audience, such as unnecessary computer programs running on the screen and personal items in the background. Make sure that you keep kids, dogs and co-workers out of the room where you are hosting the presentation. “Common Webinar Mistakes and How to Avoid Them,” Jennifer Gregory.
  4. Look like you know what you’re doing: If you are using video, be sure to dress professionally, just as you would if you were in the front of a conference room. Check that everything visible on the webinar presents the image that you are aiming for. “Creating a Professional Webinar,” Jennifer Gregory.
  5. Don’t forget to hit record: Be sure to record the webinar and edit the recording after the presentation. “How to Use Webinars to Generate More Sales,” Tom Treanor.
  6. Make sure everything is set: At the start of the meeting, make sure that all participants can see the screen or slide and that the audio is working properly. Quickly review how to use features such as chat. Lay the ground rules for asking questions and completing any polls. “9 Tips for Better Webinars,” Julie Bawden-Davis.
  7. There’s a poll for that: Starting at the beginning and throughout the online presentation, encourage interaction with attendees through on-line polls, quizzes and by opening up the floor for questions. Offer incentives for participation, such as raffle prizes. “8 More Tips for Effective and Engaging Webinars,” Julie Bawden-Davis.
  8. Your body language says it all: Make sure your body language is good – posture, smile, and use of your hands while speaking. Don’t pace or have other distracting movements. Also, make sure your tone is the right volume and pace. You want your audience to hear you and be able to understand what you are saying, especially when dealing with video conferencing technology. “Tips and Guidelines for an Effective Video Presentation,” Anna Brown.
  9. The results are in: Conduct polls and share the results as soon as they’re in. Polls are a great way to involve everyone in the online meeting, and they can be used to transition into or out of a topic. “10 Tips for Effective and Engaging Webinars,” Mark Di Vincenzo.
  10. Failure is not an option, but it happens: If audio fails for more than 30 seconds, have a slide available to alert the audience as to what is going on – but don’t apologize excessively – technical issues can happen. “7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” Heather Butts.

Following up and Converting

  1. Share the recording: After the webinar, post the recorded version on your website for people who were unable to attend and for attendees to re-watch. You can also send links to the webinar to potential new customers to share the information presented and build interest in future webinars. Be sure to encourage attendees to share the link with co-workers and other professional contacts. “My Webinar is Over, Now What?” Jennifer Gregory.
  2. Remember to thank your attendees: Webinar attendees want something in return for their attention and participation. So after the webinar ends, email a thank-you note to attendees, and include some tips related to the topic. “10 Tips for Effective and Engaging Webinars,” Mark Di Vincenzo.
  3. More follow up may be necessary: You’ll want to set up a series, maybe 2-3 emails, that include not only the recording but also any other content that would help your attendees better understand the material that was presented and make that decision to buy your product or sign up to your service. “Post-Webinar Email Funnel,” Jay Moore.
  4. Follow up and/or respond quickly: If somebody has questions or says “I would like more information,” during the webinar and you get back to them that same afternoon, that is very powerful. “How To Put On A Killer Webinar,” Ken Molay.
  5. Decide who will handle answers to questions:   Assign someone to coordinate the questions and answers that are raised during the meeting and to get them to the participants as soon as possible. There is nothing more frustrating than being told that the answers to the questions presented will be emailed shortly, then nothing comes. Following through with requests and sometimes demands, will build trust among the participants and they will be more willing to participate again. “5 Ways to Prevent Boring Webinars,” Angela Stringfellow.
  6. Post webinar presents marketing opportunities: Always follow up after the webinar. Decide how you are going to use your webinar recording for marketing purposes. “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” Heather Butts.
  7. Find out who attended your presentation: Once the webinar is over, you’ll want to go over the registration/ attendee rates. How many people registered and how many people actually attended? From there it is imperative that you follow up with the individuals that registered but did not attend, ideally with a recording of the webinar very soon after the live event. “5 Tips for Using a Webinar Facilitator to Generate Leads and Customers,” Heather Butts.
  8. Reach out to your prospects: Your post-webinar emails should encourage prospects to start a trial of your product or service. These emails and calls to action can consistently generate new orders that likely would have slipped through the cracks without proper follow up. “Post-Webinar Email Funnel,” Jay Moore.
  9. Survey says: An important step of following up is to send a survey to all attendees with specific questions about your webinar. “My Webinar is Over, Now What?” Jennifer Gregory.
  10. Take time to reflect on your performance: After the webinar is over, take some time to recap what worked and what didn’t work to help improve for next time. “Tips to Monetize Your Webinars,” Jennifer Gregory.

Implement these 40 tips to help get more out of your online events and webinars, andbe sure to use a reliable webinar service that is built for small business, like AnyMeeting. To learn more about AnyMeeting and select a plan that’s right for you, visit http://www.anymeeting.com.

Winning Webinar Strategies for Small Business

If you’re looking to grow your small business with digital marketing – this webinar is for you!

Watch this webinar featuring John Jantsch, Founder of Duct Tape Marketing, who discusses the many ways you can use webinars to help grow your business. John is followed by Nicole Kroese, VP of Marketing at Likeable Local, who shares tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.

You’ll get insight into:

  • Best practices in using webinars to grow your small business
  • How to use social media to increase awareness—and market your webinars
  • How to build an audience for your webinars
  • Driving value and results after your webinar

Watch the entire webinar now!

You can also get the full presentation – available on SlideShare:

To check out additional webinars and sign up for our next session – check the schedule here.

Winning Webinar Strategies – Vote for your favorite

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After collecting numerous submissions for our Winning Webinar Strategies promotion, we’re excited to announce the finalists!

Thank you to everyone who submitted their webinar strategies. We’re excited to hear so many of you are producing impactful webinar programs that are making a real difference in your business and the community. Keep it up!

Now, to help us select a winner – vote for your favorite! Follow the links to review their winning webinar strategies then come back here and vote!

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Here are the finalists for this season’s Winning Webinar Strategies promotion:

Liz Parker, 121 Temps Winning Webinar Strategy

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Top webinar tips from Liz:

  • Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  • Ask a question for each screen and get feedback in the chat box
  • Start the session with some housekeeping and expectations.
  • Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
  • Expectations – come as a student with an open mind and ask lots of questions
  • Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  • Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

Read the 121 Temps full webinar strategy here (then come back and vote below!)

Nic Tsangarakis, Kwela Leadership and Talent Management Winning Webinar Strategy

Top webinar tips from Nic:

  • “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.
  • Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.
  • Keep the content simple, without too much content on each slide.
  • Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.
  • Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

Read the Kwela full webinar strategy here (then come back and vote below!)

Jennifer McGillis, PROergonomics Winning Webinar Strategy

Top webinar tips from Jennifer:

  • Keep presentations informational and not too “salesy.”
  • Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.
  • Keep events to an hour or less to be respectful of the time demands of your audience.
  • Ask questions of your audience, which can be managed through chat, to further engage them.

Read the PROergonomics full webinar strategy here (then come back and vote below!)

Review their programs and then tell us below which one you feel others can best learn from!

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Webinar Recording: What The Affordable Care Act Means for Small Employers

Watch part III of our “Growing Your Business” webinar series, presented by AnyMeeting and featuring the Small Business Administration’s Meredith Olafson.

This webinar focuses on what the Affordable Care Act means for small employers. Topics discussed include:

  • Insurance market reforms for small employers
  • Small business tax credits (available to businesses and tax-exempt non-profits) – who’s eligible for them and how to claim them
  • SHOP Marketplace updates
  • Employer Shared Responsibility provisions
  • Key provisions for self-employed business owners with no employees
  • Tools and resources available for small employers interested in learning more about the law

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