Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.
AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.
So, what will you get in return when you follow-up?
- An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads. But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.
- Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.
- Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.
Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level. For that, you might need a great online meeting product… 😉
Update: Please note that AnyMeeting was known as Freebinar prior to 3/26/11. Blog posts prior to this date may still mention Freebinar. For more information, please review our blog post or FAQ’s.
Freebinar users can now create public profiles that integrate today’s top three social networks to promote upcoming and recorded webinars in one centralized space.
Huntington Beach, California, November 15, 2010 – Freebinar, the only free webinar service provider, announced this week that it has released new features: Freebinar profiles and social notifications. With Freebinar profiles, meeting hosts can create a personalized page to display their upcoming and recorded webinars, as well as their Facebook Like Box, LinkedIn profile and Twitter streams. Social notifications provide Freebinar users the option of automatically promoting scheduled webinars on Facebook and Twitter. The result of this integration is a powerful webinar promotional tool. “There are hundreds of new webinars created each day. Freebinar gives small businesses and non-profit organizations marketing tools to help them stand out from the rest of the pack,” said Costin Tuculescu, CEO of Freebinar.
Highlights of the new features include:
- Personalized Freebinar profile page
- Central location to list upcoming and recorded webinars
- Displays user’s LinkedIn profile, Facebook Like Box and Twitter stream
- Search Engine Optimized to build traffic to profile pages
- Automatically promote live webinars with notifications on Facebook and Twitter
In order to stay competitive, many small businesses are turning to social media to raise brand awareness. A recent study shows that the number of small businesses using social media is projected to grow by 13% in the next two years: with 82% using Facebook, 32% using LinkedIn and 30% using Twitter.1 “With these new Freebinar features, small businesses and non-profit organizations have the ability to promote webinars easily and effectively without having to be an online marketing guru,” said Tuculescu. “Our free webinar service now offers powerful marketing tools that even many paid providers such as GoToWebinar® and WebEx® do not have.”
1 “The State of Small Business Report” by University of Maryland’s Smith School of Business, July 2010.
Freebinar is a free web conferencing and webinar service created by Huntington Beach, California – based CosNet Inc., a web conferencing software developer and provider. Built on CosNet’s proven Software-as-a Service platform, Freebinar’s services exceed any other free webinar applications on the market. Webinar hosts can invite up to 150 attendees per meeting with no meeting-time restrictions. With free customer service, Freebinar is the best choice for businesses ready to hold an online meeting. To learn more, visit www.freebinar.com.