Feature Spotlight: Webinar Survey

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A survey can be a very powerful tool; especially when paired with webinar service, like AnyMeeting, to boost your business or conduct your training sessions. Attendee feedback is essential when it comes to measuring ROI or gauging if your message was received. Moreover, it’s important to gain feedback after each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to future online presentations.

The easy-to-use and integrated AnyMeeting survey tool provides the opportunity to collect attendee demographics, gauge the performance of the webinar presenter, content, and technology, plus any other custom questions you may have for participants. Never used our survey tool? No problem. Here’s a step-by-step guide to get you started:

1. When setting up your meeting or event in the AnyMeeting app, you will be guided through the following 6 steps: Invitation, Registration, Survey, Preview, and Finish. Once you have provided basic information for your webinar invitation, you will have the option to create an attendee registration form, followed by a prompt to create a survey for your webinar audience.

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  1. The AnyMeeting survey form allows presenters to customize the following fields:
  • Survey Header Text – Text to appear at the top of your survey, usually like an intro
  • Standard Fields – Common fields like address, marketing information, and rating scale for the presentation
  • Custom Fields – Allows you to add your own questions to the survey, with an option to score the custom questions as if it was a test.  
  • Footer Text – Text to appear at the bottom of your survey, usually like a thank you
  • Additional Options – Receiving email notifications every time someone fills out this survey, or providing a link for attendees to visit after the survey is completed. 

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  1. Once you have completed survey customization, you will be able to preview the survey, and if it’s good-to-go, simply click “Finish.” Keep in mind, your webinar attendees will be taken to your survey immediately following your webinar, but you also have the option to send the survey link to individuals manually — like in a follow-up email. 
  2.  The results are in! Ready to check out your survey data? Locate the completed webinar in your Account Manager, and click the meeting header text to be taken to a “Meeting Details” page. Click the “Survey” tab to view survey data. From here, you have the option to view or edit the survey, and more importantly, export and download the data as a CSV file to create your own spreadsheet. Apply this information to help shape your next meeting, presentation, or training session. 

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As a presenter, it’s important to keep your audience engaged, to know what they really thought of your presentation, and measure what they have learned. AnyMeeting’s survey feature empowers you to do just that, and it’s included with your Webinar Pro subscription — so be sure to take advantage of it!

For more information about AnyMeeting’s webinar service and robust features, visit www.anymeeting.com.

 

New Trigger For Your AnyMeeting Zaps: Recording Is Available

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A few months ago, AnyMeeting  announced its Zapier integration feature, available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. If you are unfamiliar with Zapier, it is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface — for example, allowing AnyMeeting customers to increase lead generation and customer engagement, in a matter of minutes.

In addition to connecting webinar registrants to your email marketing lists and scheduling meetings automatically from any Zapier connected app, you can now create Zaps for whenever your webinar recordings become available for viewing. This is especially valuable when it comes to post-webinar attendee communication. By simply creating Zaps to automate emails about your recorded content, or emails that include surveys for valuable feedback, you will be working more efficiently and saving time.

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You can now trigger Zaps for when your webinar recordings are ready for viewing!

 

Our CEO, Costin is super excited: “It’s really exciting to be able to offer this integration to our customers because it’s given them the freedom to use AnyMeeting in ways we never considered. They are able to integrate our platform into their other business processes, which allows us to deliver value in lots of interesting and new ways.”

Other AnyMeeting triggers currently available include:

  • New Webinar Scheduled – Fires whenever you create a new webinar, so you can maybe automatically post it to your social media
  • New Webinar Registration – Fires when a new attendee registers for your webinar, so you can maybe send them a custom email, put them in a Google Sheet or add them to your CRM
  • New Attendees – Trigger when a meeting ends, and sends you a trigger for each attendee that was in your webinar.  Again, this is great for adding them to your CRM, sending an email or other fun activities.

Actions available include:

  • Schedule a Meeting – Creates a new meeting with information provided
  • Schedule a Webinar – Creates a new webinar
  • New Webinar Registration -Register a person for your webinars, for example like when they sign up for MailChimp

Again, the Zapier integration feature is available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. Check out this useful integration feature by logging in to your AnyMeeting Account and choosing the “Integrations” tab. Click here more information about the new AnyMeeting recording updates to Zapier.

Recorded Webinars Make Great Content

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Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again.  (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)

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Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.

Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.

Top 5 Tools For Webinar Attendee Engagement

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Does your webinar service provide the right tools for attendee engagement? The folks at AnyMeeting know that webinar attendee engagement is what drives an online presentation. That’s why AnyMeeting offers a variety of tools to facilitate awesome online presentations. Here are the top 5:

  1. Handouts: A lasting impression with a compelling handout will further carry your message and brand. The AnyMeeting platform enables attendees to download your presentation and handouts directly during your webinar.
  2. Polls: Engage attendees while gathering useful information. AnyMeeting’s polling feature allows you to gather information, increase engagement, and generate live insights related to your webinar topic.
  3. Text chat: If attendees have questions or comments during your AnyMeeting webinar, they are able to communicate via text chat. This flow of communication between you and your attendees ensures engagement and encourages attendee participation.
  4. Video: Whether you are video conferencing or presenting a YouTube clip during your AnyMeeting presentation, your attendees are sure to pay attention to dynamic visuals — versus a dry slide presentation.
  5. Interact Feature: Audience members who are truly captivated will react to your presentation in real-time. AnyMeeting makes it easy for attendees to share those reactions — and  for presenters to assess engagement with the smart “Interact” feature. Interact icons include hand raising, thumbs-up for “Yes,” and requests like “Speed up” or “Slow down.”

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When it all comes down to it, YOU hold the key to engaging your online presentation audience. The good news is, AnyMeeting provides an array of robust tools and dedicated support team to help make your webinar a real success. For more information about AnyMeeting, and its turnkey online meeting service, visit www.anymeeting.com.

Practice Makes Presenter

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Webinars are an awesome tool for growing your business. You know this because you are here, reading about webinar best practices, like…practicing. Presenting your message effectively, with a guaranteed ROI, requires preparation beyond practicing your script in front of the mirror. Solid webinar preparation involves testing and getting to know the webinar platform’s features to gain a real sense of how your presentation will flow, and to shake off any nervous energy you may have prior to your webinar.

AnyMeeting knows that practice can make or break a great webinar, so it offers a convenient “Practice” feature for Webinar Pro plan customers, which allows you to rehearse your webinar up to one hour prior to scheduled start time.

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While in “practice mode,” you can familiarize yourself with AnyMeeting’s robust webinar platform features like screen sharing, slide or document sharing, polling, recording, and more. Practicing your webinar is also a great way to collaborate with guest hosts — ensuring they are comfortable with the presentation before the webinar begins.

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An effective webinar begins with preparation. When it comes to having the right tools for solid webinar presentations, AnyMeeting has you covered. For more information about how you can conduct webinars like a pro, visit www.anymeeting.com.

Be A Better Speaker With These 5 Tips

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Let’s face it, compelling public speaking abilities do not come naturally. Most people, both introverts and extroverts, will admit that public speaking can be scary. In fact, public speaking often tops the list of “biggest fears” for surveyed Americans. But it doesn’t have to be that way. Whether it’s your first time on an online meeting, or you want to get better at speaking to your online audience, the following 5 best practices for webinar, web conference and video conference presentations will help you nail your message delivery:

  1. Create a presentation outline or script to follow: The very first thing you should do when preparing for a webinar, web conference, or video conference presentation, is to organize your material by creating an outline or script. You will most likely make several revisions, so don’t feel pressure when it comes to creating the first draft.
  2. Practice, practice, practice: Start with simply reading the script, then record a practice run or two for your review. Listen to your recorded voice — do you sound bored or nervous? Are you rushing through your slides? Do you need to make revisions to the script? Be sure to time yourself during these practice runs. If you are practicing for a video presentation, pay attention to your body language, and where your eyes are focusing during the recorded rehearsal.
  3. Speak with confidence, and enthusiasm: Yes, in reality, you might be a little nervous, but having a solid outline and practice under your belt, you will come across as credible and polished. Keep in mind, if you are interested in the presentation’s message, your audience will follow suit, so make sure your voice reflects the importance, excitement, and value of your topic.
  4. Prepare for questions from attendees…and have the answers: A successful online meeting presentation includes audience engagement and participation. This could be in the form of “chat” during the presentation, or maybe questions asked during Q&A at the end of the presentation; regardless of when questions pop up, it helps to be prepared. Even the most seasoned “experts” get thrown-off by questions, and the last thing you want is to lose focus. Know what kinds of questions might be asked, and jot down informative responses. Try practicing your presentation in front of a colleague or friend, and invite them to come up with challenging questions for you to answer, so you can get a real sense of what your attendees might say.
  5. Keep it light (and short): Be sure to humanize yourself by adding light humor to your presentation, or personalize your information in some way that is relatable. This will keep the audience from drifting off or multi-tasking, and ensure the presentation is memorable. It is also important to respect the audience’s time by keeping the presentation concise and to the point. Studies have revealed that the average audience member prefers a presentation that is no longer than 30 minutes, and ending early (without rushing through the material) is always a plus. 

See? Public speaking doesn’t have to be intimidating. Just remember: you are the expert, you are in control of the presentation, and AnyMeeting has your back.

 

Following-up After A Webinar: Why It Matters

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Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.

AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.

So, what will you get in return when you follow-up?

  • An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads.  But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.

  • Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.

  • Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.

Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level.   For that, you might need a great online meeting product…😉

Why You Should Be Holding Webinars On A Regular Basis

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You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:

  1. Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU!  With proper follow-up, these valuable attendees ultimately become paying customers! 
  2. Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution. 
  3. Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple. 
  4. Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker.  Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat!  The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating. 
  5. Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads. 
  6. Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position.  When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.

Ready to plan some killer webinars? AnyMeeting is ready to help!

 

9 Easy Ways To Promote Your AnyMeeting Webinar

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So, you’re hosting a webinar using AnyMeeting! Awesome! Your presentation material is polished, you have completed the webinar set-up in the AnyMeeting app, and you are ready to lock-in some valuable attendees by promoting your online event. But where to start? With so many promotional tools out there, how do you maximize your reach in a timely manner, without the added cost?

The following 9 promotional channels are free, almost effortless, and will truly amplify your online presentation’s exposure:

  1. Your Email Contacts: This is the easiest place to start your webinar promotion.  When scheduling your webinar, you can copy and paste your email list of your targeted audience…and just like that, your promotional campaign takes off! Your webinar is set-up, your people have been invited via email, and they’ll even receive reminders on the day of the webinar!
  2. Your AnyMeeting Public Profile: The second easiest channel to use for AnyMeeting webinar promotion is an informative landing page. Use your AnyMeeting Public Profile as a landing page, by directing potential attendees to this page (located in the Account Manager under the “Public Profile” tab — make sure it’s on the “public” setting).  This is an ideal way to direct traffic to all of your upcoming webinars.  As long as your mark your webinars as public when scheduling them, they will show up on this page with all the info your attendees need!   
  3. AnyMeeting Social Integration Tools: While you are still in the AnyMeeting app, click on your AnyMeeting Public Profile tab to share and promote your upcoming webinars quickly and easily through Twitter and Facebook. Once the integration is set up, your scheduled webinars are automatically posted to your stream. How easy is that?
  4. LinkedIn: LinkedIn is an ideal place to promote your business webinars, and can be done so quickly and easily. You’re on there every morning anyway — why not drop a note about your upcoming event?
  5. Instagram and Pinterest: A picture is worth a thousand words — especially when it becomes viral. Snap a cool photo or create a catchy graphic that represents your webinar topic, load it with hashtags, event info, and your AnyMeeting landing page link, and voilà!
  6. Your Blog: Already blogging for your business? Great! Be sure to post about your webinars as they approach. You can do this in a way that is fun and interesting, by creating a consecutive series of blog entries that touch on topics which will be covered in your upcoming webinar. Without giving away too much valuable information (save it for the webinar!), you can spike interest and even collect questions from readers to address at the upcoming event. Always close the series with details about the upcoming webinar, and a call to action: “Secure your spot today!”
  7. Another’s Blog: To cast an even wider net, try promoting your online event by joining forces with a popular blogger in your industry. “Guest Blogging” is a great way to reach new potential attendees, and create relationships with other voices in your line of business.
  8. Video Channels: Periscope, Vine, and YouTube are fun and out-of-the-box channels for promoting your webinar. Using viral video tools, you can quickly create free promotional materials that are sure to get potential attendees’ attention. Think fad-like social media channels like Periscope and Vine are not marketing tools? Think again! Live and unedited promotional pitches show authenticity and creativity, and break up the monotony of traditionally written promotion that may be ignored.
  9. Your Email Signature: While it may seem too simple to be true, adding upcoming webinar information with a link to your email signature is a highly effective, and effortless way to promote your upcoming webinar. Think about all the people you exchange emails with on a daily basis who may click your link, or forward the info to a colleagues.


Okay, we have only touched the tip of the iceberg, my friends! I’m sure we could list dozens of more easy ways to promote webinars, but we know you need to get back to work.  ;)

Have any fun ideas to add to this list? Leave us a comment!