Following-up After A Webinar: Why It Matters

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Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.

AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.

So, what will you get in return when you follow-up?

  • An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads.  But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.

  • Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.

  • Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.

Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level.   For that, you might need a great online meeting product…😉

My Webinar is Over … Now What?

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By Jennifer Gregory
Jennifer Gregory is a journalist with over 17 years professional writing experience. Jennifer blogs via Contently.com.

After your webinar is over, you may think that the project is completed. But actually some of the most important items are still on your to do list. Now that you have produced an engaging and professional webinar, you need to take advantage of the opportunity that you have created. If your contact with the attendees ends when they sign off the webinar, then you are losing out on many of the potential benefits.

Before you close out your webinar, be sure to tackle the following tasks:

Post the Recorded Version of Your Webinar on Your Website

After the webinar, post the recorded version on your website for people who were unable to attend to watch at a later time and for attendees to re-watch. You can also send links to the webinar to potential new customers to share the information presented and build interest in future webinars. Be sure to encourage attendees to share the link with co-workers and other professional contacts.

Justin Lee, of InternProfits.com, suggests offering an encore presentation where people can register again to watch the recorded version of the webinar at a specific time. “This works well because many times people won’t watch the replay if they know they can watch it ‘whenever.’”

Send Out a Survey

An important step of following up is to send a survey to all attendees with specific questions about your webinar. In addition to asking for feedback, ask questions to learn about your customer’s needs and topics that they would like to see for future webinars. You should also ask if they would like a follow-up and if they would prefer to be contacted by email or phone.

Since many people do not return surveys, consider offering an incentive to those who complete the survey, such as a coupon for purchasing one of your products or a discount on future webinars.

Send Group Email

Within 24 to 48 hours after your webinar, send a follow-up email to all of your attendees thanking them for attending using the AnyMeeting follow-up features.

In the email, provide any information that you promised during the webinar, such as additional resources on a topic of interest or answers to questions. You should include a link to the recorded version of the webinar and encourage attendees to share the presentation with any colleagues. Don’t forget to link to your blog and invite attendees to follow you.

Follow-Up with Individual Attendees

Since some people prefer not to have a sales call after each webinar, you do not need to follow-up with every person. However, you should go through the surveys to determine which attendees requested a follow-up and make contact within a week after the webinar. You should also follow-up with any attendees who had specific questions during the webinar or those who had unfavorable feedback on the survey.

By following up after your webinar, you will increase the return on your company’s investment. The follow-up will also help you get to know your attendees better, both as a group and as individuals, which will come in handy when you begin to plan your next webinar.