8 Ways To Choose a Webinar Topic In a Day

Webinars are a fantastic way to market your business and establish yourself as an authority in your industry. But getting started can be a difficult and daunting task. While some companies just seem to have a great rhythm and lists upon lists of ideas for future Webinars; many of you may be struggling to come up with a single idea.

This guide is intended to help you think critically about how you can come up with a Webinar topic, quickly.

  1. Look through content you’ve already produced.

If you have a blog or active social media channel, you can repurpose a few of your posts to create a Webinar. This is a great way to go further in depth into a topic and to engage with your audience.

Pro tip. Once you host this webinar you can repurpose your Webinar back into blog posts focusing on your additions or audience engagement topics to keep the ball rolling.

  1.  Invite a customer to speak.

Do you have a customer who just get’s it or is using your product in unique and powerful ways? If so, ask them to join you on a webinar. You can set this up in a variety of ways. You can ask them to do a walk through of how they use your product, set the webinar up as a Q&A or ask they to prepare something a bit more aspirational and weave your product into their story.

  1. Host a panel with experts in the industries of your customers.

Your customers have many pains and needs outside of the scope of your product. Say your product is a CRM designed for pharmaceutical sales reps. Get a panel together with a top sales rep, someone from your executive team and maybe a doctor to share their expertise and take questions. Having a member of your team sitting on the panel helps gives your business more credibility by association and also helps to occasionally point the conversation to your product and the pains you resolve.

  1. Ask your customer service team’s advice.

The fastest way to get a Webinar topic is to ask your customer service team what you should do. Chances are your support staff has fielded many questions and received lots of feedback on a variety of topics. There are probably many topics they wish your company has an official statement about. This will also show your customers that you are listening to them.

  1. Share Industry & Product Insights.

Conduct a poll or survey about your industry and product. Then analyze the results and jot down a bit of commentary. You can host a Webinar where you share the results and your commentary live, then ask your audience to join in a guided discussion.

Pro tip. Dive deep into your product’s usage data to see how customers are using your product. Are there any best practices from this data or are their any underused features that you wish to promote. Sharing insights into your product usage can lead to interesting conversations and aha moments for your Webinar’s audience.  

  1. Respond to Thought Leaders.

Have you seen a speaker in your industry, but have a slightly different take? Have you read an article from a competitor, but thought it was a little off-base or didn’t provide enough value? These are opportunities to join conversations that are already happening and already have an implied audience. Spend an hour researching what else is out there and come up with a unique position to talk about or simply aggregate a bunch of different positions to give your audience a 360 degree view of the topic.

Pro Tip. Ask yourself what Thought Leaders or your competitors aren’t talking about. We’ve all had those questions in our heads that seems no one else has asked. Usually, we drop these from our minds. When it comes to a webinar, these are the perfect questions to answer. While they might be more research intensive as there may not be a lot of resources available; it’s almost guaranteed that your customers or potential customers have had the same questions.

  1. Be social.

From Quora and Reddit to LinkedIn Groups and more, business leaders are always seeking for answers to questions they have about their businesses. Find out what these questions are and if you could answer them through a webinar.

Pro tip. you can use these same groups to market your webinar. Send a quick reply in the discussion forum with a link to sign up for your Webinar to let everyone know you will be discussing that very topic.

  1. Explore ideas or early prototypes.

It’s human nature to want to see something before anyone else does. It feels like a privilege. If your team is working on something new, host a joint webinar with your marketing, design and engineering teams to give a sneak peek into what you are working on. If you are still in early development, share wireframes, prototypes or sketches to entire and retain customers.

Pro Tip. Construct this type of webinar in a way to get lots of feedback from your audience. Not only are you engaging your audience you will be able to improve your upcoming products and features with direct insights from your customers and prospects.

Ready to host a webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. start your 14-day free trial now

6 Tips for Hosting Your First Webinar

By Kate McFarlin
I have more than 15 years experience as a freelance writer. My articles have been published on USAToday, the Houston Chronicle and several other sites. Kate blogs via Contently.com.

Are you ready to get into the exciting world of webinars? Before you get started, there are a few things that you need to know to help ensure that your first webinar goes off without a hitch.

Preparation is the key when it comes to conducting your first webinar. By taking the time to take care of a few essentials ahead of time, you can reduce beginner’s stress and make sure that your final product is polished and professional.

1. Give Yourself Enough Promotional Lead Time.
You’ll need some time to attract an audience to your webinar. The industry-recommended standard is about two to three weeks. Any longer than that, and you’ll run the risk of having participants forget about the event. Any shorter and you may not be able to attract a large enough audience.

2. Do a Few Run Throughs of Your Webinar Content on Your Own.
This step is important for two reasons. First, you’ll be building confidence in your skills as a presenter. Second, you’ll be able to spot any weak points or potential problems in your webinar before you go live in front of an audience.

3. Test Your Equipment The Day of Your Webinar.
You’ll need a microphone for your webinar and if you’ll be doing live video, a webcam. Do a quick equipment test a few hours in advance to make sure everything is operational. This will give you enough time if you should have to replace anything.

4. Send out Reminders to Registered Participants.
Email your participant list a few days before and the day of your webinar to remind them. Make sure to include the time zone you’re in to avoid any confusion. You can also utilize services like Twitter and Facebook to help remind your audience.

5. Always Remember to Smile.
It’s all too common to feel stressed out before and during your webinar. By preparing you’ll be able to lessen that stress, and always remember to smile. Your audience will feel more relaxed and more engaged, and they will feel more engaged with the content you are presenting.

6. Utilize Interactive Elements.
An involved audience is an engaged audience. Remember to include polls and other interactive elements in your webinar. This helps you as a presenter by taking some of the burden off of you, and it helps your audience to feel as though you care about their opinions.

We all have to start somewhere, and while your first webinar may take some time and effort, the process will get easier and before you know it, you’ll be a pro!