Feature Spotlight: Webinar Survey

A survey can be a very powerful tool; especially when paired with webinar service, like AnyMeeting, to boost your business or conduct your training sessions. Attendee feedback is essential when it comes to measuring ROI or gauging if your message was received. Moreover, it’s important to gain feedback after each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to future online presentations.

The easy-to-use and integrated AnyMeeting survey tool provides the opportunity to collect attendee demographics, gauge the performance of the webinar presenter, content, and technology, plus any other custom questions you may have for participants. Never used our survey tool? No problem. Here’s a step-by-step guide to get you started:

1. When setting up your meeting or event in the AnyMeeting app, you will be guided through the following 6 steps: Invitation, Registration, Survey, Preview, and Finish. Once you have provided basic information for your webinar invitation, you will have the option to create an attendee registration form, followed by a prompt to create a survey for your webinar audience.

Survey - Create Survey

  1. The AnyMeeting survey form allows presenters to customize the following fields:
  • Survey Header Text – Text to appear at the top of your survey, usually like an intro
  • Standard Fields – Common fields like address, marketing information, and rating scale for the presentation
  • Custom Fields – Allows you to add your own questions to the survey, with an option to score the custom questions as if it was a test.  
  • Footer Text – Text to appear at the bottom of your survey, usually like a thank you
  • Additional Options – Receiving email notifications every time someone fills out this survey, or providing a link for attendees to visit after the survey is completed. 

Survey-Custom Fields

  1. Once you have completed survey customization, you will be able to preview the survey, and if it’s good-to-go, simply click “Finish.” Keep in mind, your webinar attendees will be taken to your survey immediately following your webinar, but you also have the option to send the survey link to individuals manually — like in a follow-up email. 
  2.  The results are in! Ready to check out your survey data? Locate the completed webinar in your Account Manager, and click the meeting header text to be taken to a “Meeting Details” page. Click the “Survey” tab to view survey data. From here, you have the option to view or edit the survey, and more importantly, export and download the data as a CSV file to create your own spreadsheet. Apply this information to help shape your next meeting, presentation, or training session. 

Survey - Export Data

 

As a presenter, it’s important to keep your audience engaged, to know what they really thought of your presentation, and measure what they have learned. AnyMeeting’s survey feature empowers you to do just that, and it’s included with your Webinar Pro subscription — so be sure to take advantage of it!

For more information about AnyMeeting’s webinar service and robust features, visit www.anymeeting.com.

 

Following-up After A Webinar: Why It Matters

Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.

AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.

So, what will you get in return when you follow-up?

  • An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads.  But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.

  • Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.

  • Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.

Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level.   For that, you might need a great online meeting product… 😉