Five Apps to Help You Manage Twitter


Twitter
Tame the bird

By Anita Hovey, Twirp Communications

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

 

Twitter…you either love it…or you’re indifferent. I have yet to hear of someone who is actually using it a decent amount and hates it. Businesses of all sizes and across all industries are using Twitter to reach new customers, build relationships with loyal customers, create new customer experiences and increase brand awareness. As far as social media goes, Twitter has a lot to offer. It can be a lot of work to get a handle on it though. Here are my five favorite Twitter helpers.

1Mr. Unfollower is a great little Twitter account. All you have to do is follow @unfollowr from your Twitter account and follow the directions you receive. Each week you will get a digest of all the accounts that have unfollowed you. I like it as a means to see if I’m still interesting to people. I check to see that nobody I am REALLY connected to has unfollowed me becuase that would mean I did something really wrong probably. Most of the time it is businesses who are looking for a follow-back and are out of my area. A lot of the accounts are suspended users, meaning they were probably bots or spammers. I don’t worry about who’s in the list too much, but it’s nice to know I hardly ever lose a real friend.

2. Tweriod will analyse your Twitter account and tell you the best times to tweet based on when most of your followers are online. You can get a free Tweriod analysis once a month and there are paid upgrades available. This is useful for everyone, but especially for businesses who want to tweet out today’s specials. You want to hit as many followers as possible to spread the word. Once you’ve got your Tweriod analysis, you’ll want to check out my next tool.

3. Buffer helps you spread out your content-based tweets so they are posted at optimal times. A quick set up tells Buffer when you prefer to tweet (perhaps based on your Tweriod analysis) and then you simply add your tweets and RTs to your Buffer queue from a button in your browser bar. I don’t use this nearly as much as I could, but it is a great program. They are unveiling Buffer for Facebook soon, too.

4. Twilert is like Google Alerts for Twitter. Get e-mail digests about what is happening on Twitter for keywords, competitor accounts, events, or anything else you can search for on Twitter.

5. Manage Flitter is my most recent discovery, ironically thanks to Facebook guru Mari Smith. This app helps you organize and clean up your Twitter account by looking at who is not following you back. Let me be clear…I do not follow everyone back and I do not expect everyone to follow me back. Manage Flitter is easy to use to find inactive accounts. You can simply unfollow everyone, but that’s not how I use the program. I find Manage Flitter much more user friendly than some of its competitors and everything I need from it is free.

Are there other fabulous Twitter apps out there? Let us know in the comments.

How USA Uses Social Media and Gaming To Gain Viewers

psych-contest
Catch the Hash Tag Killer and win

By Kate Croston, Internet Service

This is a special guest post by one of our AnyMeeting users. Want to write for the AnyMeeting blog? Get the details.


So you want to market your business with social media? You’ve tried to get started on Twitter and Facebook, and it has been modestly successful. But you just want that edge. That little push that’ll put your company over the competition. Something beyond ads and discounts; beyond reward programs and loyalty points. There has to be something more.

There is. Social media is just that- social. People want to interact, to become part of a community, to feel like a family. They want to know people, not robots, and want more than just information. They want to experience. But how can you do that?

One example of truly using social media to the fullest is USA’s (a cable network) experiment. Using the show Psych, a crime/comedy geared towards 18-30 year olds, USA is both overcoming an obstacle and strengthening their fan base. Using social media, they are breaking the marketing mould.

First of all, they had to overcome a huge obstacle for cable television. Their moderately popular show, Psych, was airing months later than it was supposed to. There were all kinds of reasons for that, but the point is they were going to lose viewers. How did the company fight the loss? In a truly ingenious way.

You would assume that they would run commercials promoting the new date and time for the show. And you’d be right. But beyond the creative (and funny) commercials, they knew they had to do more. Social media was the answer. But how do you get people onto your site to even receive the Tweets or wall posts? The answer was truly inventive.

You make a game. That’s right, a game. An online, weeks-long, crime-solving game. And you use the real actors from the show. Sure, it takes some planning, a lot of creative programming, and a little screen time, but it will pay off. Big time.

Using the actors gives the game a gravitas. A reality. The fans don’t just play a game; they interact with the characters they love. They become part of a community, joining together to find clues and stop the Hash Tag Killer before he strikes again.

Best of all, every time they play they earn points towards online and actual stuff. So they keep coming back. But to join the game they must sign in using either their Twitter or Facebook accounts. When they join, they give USA permission to post to their sites. So, not only does USA get their participation, they also get to solicit their friends and followers.

Marketing at its finest. The fans get something, the company gets something, and everyone goes away happy. Not only that, but USA expands its network without any more effort. A fun game equals word of mouth, and more people to come play. After all, who doesn’t want to be Sherlock Holmes?

Using Social Media to Promote Your Webinar

By Robert Hadley
Robert Hadley is a business report and blogs via Contently.com.

One of the great things about promoting a product or service via the Internet is the ability of online promotion to go viral, which means that your original post can be shared exponentially throughout social networks.

For example, when you post a webinar announcement on Facebook, Twitter or LinkedIn, all your connections can share the announcement with their connections, who in turn can share it with their followers, and so on. Pretty soon you will have created a domino effect that can reach a far wider audience than even a carefully targeted email.

Here are a few ways to leverage the viral power of social networking to spread the news about your webinar.

Send an Invitation

Both Facebook and LinkedIn allow you to create and promote events. Facebook’s event module lets you post event details and invite members of your network. Although it’s primarily geared torward in-person events, there’s no reason you can’t list the webinar’s landing page as the location and send invitations just as you would for a party.

LinkedIn’s event function is a bit more flexible, as it provides a field to include the webinar’s landing page, plus a checkbox to designate virtual events.

Although LinkedIn won’t send email invitations, it will post the event in your status updates once you’ve checked the “I’m attending” option on the event creation page. You can also notify your first-degree connections by clicking the “share” link in the event’s overview tab.

Go Viral

Whether you decide to use the event features of Facebook or LinkedIn, you can still publish a link to your webinar’s landing page in the status updates on either platform. Once you share the link, your entire network will see the promotion (depending on your privacy settings).

AnyMeeting has a feature called “Social Notifications” that allows users to connect their account with Facebook and Twitter. Once you’ve enabled this feature, whenever you designate a meeting as public, AnyMeeting will automatically post a link to the registration form on Facebook and/or Twitter.

If you have brand ambassadors — key employees who can spread your message — make sure they post the webinar link in their status updates and share it in any relevant groups they belong to. Different groups have different rules about promotions, so it’s a good idea to either consult the rules or email the moderator for guidance.

Tweet Your Own Horn

Although Twitter restricts posts to just 140 characters at a time, it can still be effective for tweeting links to your seminar’s Web page. To take full advantage of Twitter, learn to exploit the power of hashtags. Twitter hashtags are code words (preceded by the “#” symbol) that designate your posts for keyword searches. For instance, if you include the hashtag “#webinar,” in your tweet, anyone searching for that hashtag will see search results that include your tweet.

Ensure a Smooth Landing

So you’ve promoted your webinar on the three major social media platforms, but how’s your landing page, the website your potential customers see when they click the link you’ve promoted virally?

Make sure everything is clearly labeled, such as a large “Register Now” button or a link to speaker bios in large type or a contrasting color. Remember, potential customers scan things on the Web, so keep your information in bite-sized, noticeable chunks and you’ll avoid unnecessary confusion.

Social Media Integration Helps Spread the Word on Your Webinar

Free Web ConferencingFree Online Meeting ServiceImagine you’ve created the perfect webinar. It is well put together, keeps the audience engaged and provides information that is valuable not only to those in your company, but the industry as well. So, the next step is to get people to attend. You are ready to send out invitations, and you know everyone in your company will sign up, but you will still have a lot of open seats that you hope to fill with outside influencers and thought leaders in the industry.

Did you know that you can you use social media to spread the word and promote your webinar? AnyMeeting’s social media integration features allow you to automatically promote your scheduled event on your social media accounts. The first step is to set up your Public Profile, which provides the tools you’ll need to easily share and promote upcoming webinars. This feature allows you to create a personalized page you can share, with information about yourself and the upcoming webinars you will be hosting. You can also add key words to your profile page to help boost its search engine ranking.

Once you have created your profile, you can connect your Facebook account and Twitter stream to your public profile. Then, when you are setting up invitations to your webinar, you can choose the option to make the webinar public and AnyMeeting will automatically post information about your webinar on your Facebook and Twitter accounts. Before you know it, your webinar will be filled to capacity with people eager to learn from you.