By Robert Hadley
Robert Hadley is a business report and blogs via Contently.com.
One of the great things about promoting a product or service via the Internet is the ability of online promotion to go viral, which means that your original post can be shared exponentially throughout social networks.
For example, when you post a webinar announcement on Facebook, Twitter or LinkedIn, all your connections can share the announcement with their connections, who in turn can share it with their followers, and so on. Pretty soon you will have created a domino effect that can reach a far wider audience than even a carefully targeted email.
Here are a few ways to leverage the viral power of social networking to spread the news about your webinar.
Send an Invitation
Both Facebook and LinkedIn allow you to create and promote events. Facebook’s event module lets you post event details and invite members of your network. Although it’s primarily geared torward in-person events, there’s no reason you can’t list the webinar’s landing page as the location and send invitations just as you would for a party.
LinkedIn’s event function is a bit more flexible, as it provides a field to include the webinar’s landing page, plus a checkbox to designate virtual events.
Although LinkedIn won’t send email invitations, it will post the event in your status updates once you’ve checked the “I’m attending” option on the event creation page. You can also notify your first-degree connections by clicking the “share” link in the event’s overview tab.
Whether you decide to use the event features of Facebook or LinkedIn, you can still publish a link to your webinar’s landing page in the status updates on either platform. Once you share the link, your entire network will see the promotion (depending on your privacy settings).
AnyMeeting has a feature called “Social Notifications” that allows users to connect their account with Facebook and Twitter. Once you’ve enabled this feature, whenever you designate a meeting as public, AnyMeeting will automatically post a link to the registration form on Facebook and/or Twitter.
If you have brand ambassadors — key employees who can spread your message — make sure they post the webinar link in their status updates and share it in any relevant groups they belong to. Different groups have different rules about promotions, so it’s a good idea to either consult the rules or email the moderator for guidance.
Tweet Your Own Horn
Although Twitter restricts posts to just 140 characters at a time, it can still be effective for tweeting links to your seminar’s Web page. To take full advantage of Twitter, learn to exploit the power of hashtags. Twitter hashtags are code words (preceded by the “#” symbol) that designate your posts for keyword searches. For instance, if you include the hashtag “#webinar,” in your tweet, anyone searching for that hashtag will see search results that include your tweet.
Ensure a Smooth Landing
So you’ve promoted your webinar on the three major social media platforms, but how’s your landing page, the website your potential customers see when they click the link you’ve promoted virally?
Make sure everything is clearly labeled, such as a large “Register Now” button or a link to speaker bios in large type or a contrasting color. Remember, potential customers scan things on the Web, so keep your information in bite-sized, noticeable chunks and you’ll avoid unnecessary confusion.