AnyMeeting Customer ChartMeds Enhance Sales Processes with Online Demos and Customized Training Webinars

AnyMeeting customers include companies from a wide range of industries, including healthcare, financial services, real estate, and technology services. These companies are adopting AnyMeeting to cut travel and meeting costs and simplify processes associated with training and collaborating with team members (cited as the dominant use cases by 34% and 29% of customers, respectively, in AnyMeeting’s fall 2013 customer survey).

Of the respondents who previously used another online meeting solution, 50% are switching from either GoToMeeting or WebEx. Top factors cited: simplicity and price.

chartmedsa-logo

One such customer is ChartMeds, a rapidly growing company that delivers an advanced Web-based healthcare solution for automating medication administration records (advanced eMAR) or Med Passes for residents of state and federally regulated long-term care, nursing, assisted living, troubled-youth and correctional facilities.

Because ChartMed’s business is broadening across a diverse range of residential healthcare facilities, thanks in part to mandates related to the U.S Affordable Care Act (ACA), ChartMeds delivers sales demos, system training and other key customer support services that meet specific scheduling and regulatory requirements for its customers in the U.S. and abroad. The principals at ChartMeds realized that the company could enhance its sales processes with online demos and deliver superior, customized training webinars for customers with AnyMeeting while cutting meeting and travel costs.

As ChartMeds began reviewing online meeting options, they quickly found AnyMeeting was the right solution based on “quality capabilities, simplicity and price.” Brad Barrows, director of Sales at ChartMeds said, “AnyMeeting was not only the simplest solution for our users and customers to navigate — and we had tried other solutions like GoToMeeting — but the ease of use and the value we receive with every use of AnyMeeting is appreciated every day.

ChartMeds is now realizing a lift in sales close rates from an average of 7% prior to the use of AnyMeeting to nearly a 50% sales close rate today.

Five Easy Content Marketing Wins for Small Business

Producing great content that appeals to people beyond your established audience is an increasingly vital part of the marketing mix. But contrary to what some might have you think, doing it successfully doesn’t have to be big budget and it doesn’t have to be massively time consuming.

Here are five ways small businesses can produce and promote great content.

1) Make the most of your meetings

Meetings of all kinds produce a wealth of interesting content which is often cast aside after it has been used for its original purpose. However, with just a little bit of re-purposing it can be given a new lease of life.

If someone makes a presentation on how they managed to generate a 30 per cent increase in organic traffic, why not take their slides, tweak them if need be, and then upload them to a service like Slideshare so other people can learn from your expertise?

Success stories of any kind always attract views and shares. You just have to decide how much you want to tell people.

2) Promote content via your existing network

A large part of a successful content marketing campaign is finding people who are willing to share what you have to offer. But most small businesses already have a network of contacts who only need a little encouragement to pass on your wisdom. It’s just a case of making it worth their while.

The best way to do this is flattery. To go back to our first example, if your SEO success was achieved with the help of a particular tool, let the company in question know about the slideshow you’ve created and that it mentions just how great their product is.

This means they’ll be more likely to share it with their audience, exponentially increasing the reach of your presentation.

If you can create valuable content that is relevant to your all your business partners, then you should make some big gains that are hard to beat.

3) Share your internal stories

Want international media coverage and thousands of websites linking to you? All you have to do is fall down a sinkhole and then have your wife write about it like the crew at Golf Manna.

Admittedly, that’s a little bit drastic but it goes to show you never know how interesting what happens in your company will be to other people.

Don’t expect everything you do to go viral, but what might seem like an insignificant event in your company’s day-to-day life can often be turned into something more interesting.

If you’re running a charity event, make sure you tell the local press about it. You might end up with some coverage (be sure to ask for a link back to your website if they run the story online) but you’ll also gain a valuable contact in the form of a local journalist who can promote your future successes.

You can also contact the charity you’re raising money for and offer to provide them with photos of the event so they can feature them on their site.

None of this may feel like marketing in the traditional sense, but it is a valuable way to increase awareness about your company.

4) Learn to love free tools

If you don’t have the budget to invest in monthly subscriptions for the leading content marketing tools, track down the free alternatives and make the most of them.

Buzzstream, a package which allows you to identify people who might be interested in publishing contact you’ve created and track your relationship with them, offers a wide selection of free tools which can be used to start a basic content marketing outreach programme.

The SEOMoz toolbar, which is also free, can be used to evaluate whether it is worth your time trying to get a site to link back to you. A guide on how to use the metrics you’ll see can be found on the SEOMoz site, as can a huge archive of valuable tips and how-tos.

These free tools can be used in a very basic way – to help you track down people who might be interested in promoting your content and to see how powerful their site is, both vital parts of content marketing.

5) Avoid shortcuts

Content marketing can be made easier, but it can never be made simple. There are a huge number of pitfalls awaiting the unwary small business taking its first steps into the world of content marketing.

Stay away from lost cost packages that promise cheap articles or a huge number of links – they’ll do you more harm than good. You should be proud of the content you create and promote and if you’re not then you shouldn’t expect other people to be interested in it.

Companies that have met with success on any scale have a lot of useful information to share and it’s this, rather than articles that cost a penny a word, that will help extend your reach as a business.

Guest post written by Will Stevens of 123-reg a provider of domain names and cloud hosting services.

10 Easy Small Business Marketing Tips for Increased Visibility

Marketing your small business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience.  Follow these steps and you will be on your way to better engaging your audience and achieving better success!

1) Be personal and authentic in your communication – With social media at the forefront of marketing and communications today, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. Newsletters are more appreciated if they’re written from a personal perspective, addressing the individual with expert advice that can help the audience reach their goals.

2) Leverage your Network – your friends, colleagues and social network are your biggest asset. Ask for referrals and testimonials from people you know or have done great work for. We are more likely to purchase a product if our friends have had a great experience with it. Create a “Friend Referral Program” or provide other incentives — like deals, discounts and rewards on your services – when people say good things about your company. Doing this consistently will greatly expand your network reach to a genuinely interested audience.

3) Google rankings – As we all know, getting to the top of Google can be an expensive and time-consuming endeavor. Have no fear: there are lots of ways to build your search engine rankings without blowing your budget. Our number one recommendations? Put your business on Google maps: this is a great way to get to the top of the list! Generate quality content that your target audience can learn from or be entertained by. Being consistently active on Twitter and Google Plus are fun, easy ways to increase your Google ranking, while adding shareable links to your Facebook, LinkedIn and Pinterest posts drive traffic to your website or blog. Today, the best way to rise to the top in search is to consistently produce content that is relevant (use your keywords here) and shareable.

4) Create your own TIPS – People like tips! A quick, fun list is a great way to provide useful information to your audience. If you want to kick it up a notch, create a video for them! Video is a great way to show the face behind the brand, creating an indelible personal connection.

5) Photos are king – People love to share inspirational, sarcastic and funny photos. Join the trend by putting together some current text and quotes that appeal to your crowd and the type of people you think would appreciate it. This is a great way to access your fans’ network without being “markety.” People will see who created the image and share it via the original source (you), creating brand visibility and adding a few likes along the way. Plus, you’ll probably make someone’s day!

6) Collaborate with the competition – Working with other like-minded business owners can help promote new ideas and products. Because your audience already exists on social media – and so does theirs – collaborating is a natural and friendly way to seek out social media users who are interested in learning more about the products or lifestyle you offer.

7) Create contest giveaways – People love to win things! Especially if those things are highly valuable, unusual or difficult to acquire. Make sure what you’re giving away is a conversation starter, something that people want to tell others about. Use Facebook ads to further promote your contest, as the ads employ a targeted tagging system to ensure you’re reaching the right people.

8) Knowledge is power – Know your audience and your competition. Follow the old corporate adage: don’t try to be something for everyone, aim to be everything to someone. Before you jump in the deep end, learn to understand whom it is you’re communicating to and what value your product or service can add to their lives.
To do: create online polls using Survey Monkey, pay attention to Google Analytics and Facebook Insights, and most importantly, listen carefully to responses. Offer an incentive for participating, like a free coffee or a gift card from Tim Horton’s. Speaking of listening, keep your ears open to what the competition is doing. Be bold and willing to stand out and strategize over the long-term!

9) Partner with a charitable organization – Choose a cause you love and partner up with an organization whose mission is similar to yours. Get your staff and team out there helping out with a soup kitchen, throw an event and split the proceeds, or host an auction. You’re already a good Samaritan, so why not share your social consciousness with others? This alone helps your brand stand out and become a valued part of your community.

10) Capture information – Almost every message you put out there should come with a call to action. Add a newsletter sign-up form to your website, make a database of loyal clientele, and reach out to them on a regular basis. Offering incentives – “Sign up to our newsletter and receive 10 tips to…” or “Share this contest for more chances to WIN..” – is the strongest way to get your audience to participate, and it lets you find out what works for different segments of your market niche. Show them that you are grateful: a simple reward goes a long way.

 

The above article is a guest post by Sari Gabbay, founder, president and visionary at U2R1, a branding, design and marketing agency. To submit your own blog post or article for consideration, learn more here.

AnyMeeting Releases New iPad App

Small business happens everywhere.  And meetings, webinars, and video conferences must be easy to attend from anywhere at anytime.  That’s why we are excited to announce that AnyMeeting has released a new free iPad app that is available for download in the iTunes App Store.  The app enables iPad users to easily attend a meeting, watch a screen share, and even broadcast their video.  Today, meeting attendees participating  from the iPad app, will be able to:

  • View any presentations.
  • Listen to any audio broadcast through your iPad speakers.
  • Call in to participate through your phone.
  • Broadcast video through either the front or back camera of your iPad.

AnyMeeting iPad App Screenshot 4-way-video

For complete instructions on using the new AnyMeeting iPad app visit our support site.

Happy Holidays from AnyMeeting

 

On behalf of everyone here at AnyMeeting, I would like to thank all of our avid AnyMeeting users for a great 2012!

If it wasn’t for all of you, we would not have been able to keep growing AnyMeeting, with exciting additions such as the Small Business Toolkit webinar series, the new YouTube feature, an updated user interface, integration with VMware’s Zimbra Collaboration, Single Sign-On from the Google Chrome Web Store, and so much more!

We hope that you’ve had a very prosperous and productive year, and we look forward to being your choice for web conferencing and webinars in 2013.  Happy Holidays and a very Happy New Year!

Costin Tuculescu, CEO & Founder

Tips for Growing Your Small Business with Digital Marketing and Social Media

Wrapping up another great year, AnyMeeting closed out its popular “Small Business Toolkit” webinar series for 2012 with its last guest webinar from Chris Bechtel, director of marketing for AnyMeeting.  A 15 year digital marketing veteran, we would like to thank Chris for presenting “Tips for Growing Your Small Business with Digital Marketing and Social Media.”

We’d also like to thank the more than 400 registrants and attendees who participated with great questions and comments. Chris’s webinar provided a fast-paced, interactive webinar that introduced smart and effective strategies for growing a small business through digital marketing and social media. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Grow your Small Business.

AnyMeeting Joins American Express in Supporting Small Business Saturday

Between Black Friday and Cyber Monday, there is Small Business Saturday.  Started in 2010 by American Express, Small Business Saturday is a day dedicated to supporting the local businesses that create jobs, boost the economy and preserve neighborhoods around the country.  The effort helps drive sales to small businesses on one of the busiest holiday shopping weekends of the year.

Along with American Express, Small Business Saturday is supported by a host of advocacy groups, political officials and corporations throughout the country.  This year, AnyMeeting is getting in on the fun and has become a corporate sponsor of Small Business Saturday.

So, help AnyMeeting and American Express support small business on Saturday, November 24th.  For more information on how you and your company can get involved and what opportunities are available for small businesses, click here.

UpComing Webinar: Tips for Growing Your Small Business with Digital Marketing and Social Media

How valuable would it be to learn about the latest, smartest and most effective strategies for growing your small business through digital marketing and social media?  Small businesses have more ways to communicate and engage with customers than ever before.  Everything including mobile, Facebook and blogging is “fair game” for businesses to use to reach their customers – and customers can talk back!

Join us Wednesday, December 5th at 11 am PT for the next free webinar of our “Small Business Toolkit webinar series, and get answers to these and many other problematic and promising issues in small business marketing.  Our own Chris Bechtel, Director of Marketing for AnyMeeting, will lead a fast-paced, interactive webinar that will address a wide range of critical small business marketing issues and help bring your strategy up-to-date.  Chris is a 15 year digital marketing veteran, consultant and growth hacker.

Only 200 spots are available – so sign up today.  Make sure you log into the webinar early – attendance is on a first-come, first-served basis.  A recording of the webinar will also be made available for all those who register.

Online Meetings, A Valuable Tool For Small Business

 

The web conference or online meeting has become a valuable tool for small businesses, opening a variety of options for connecting with clients and colleagues immediately.  As the growth of the small business community continues, we see an increasing amount of companies with employees working remotely.

In fact, a survey of 1,500 business owners was conducted earlier this year by Elance, a site that matches employers with employees who are able to work remotely.  The survey found that 54 percent of those business owners expect the majority of their work force to be working online by 2017.

A remote work force can help remove barriers that small businesses previously faced.  Employers are no longer bound by the location of their employees, and can select the best talent available, not just the best talent located in the immediate area.  Employees are no longer obligated to relocate their families when accepting a position that is located on the other side of the country.

The web conference now allows employers to connect with their remote workers in real time, who can share progress with their current assignments and discuss upcoming projects.  Employers can also train new employees and conduct performance reviews.  Web conferencing literally tears down the walls of the conventional office and provides a more flexible work environment.

The online meeting can also save time when conducting business with clients.  Instead of dealing with the travel time and expense it can take to meet with an existing or perspective client in person, the web conference can get that important meeting started immediately, and at no cost with a solution like AnyMeeting.

There are several resources available online that offer tips to help ensure a smooth and successful web conference.  Productivity501.com  has several articles including one with nine tips for effective online meetings.

5 Easy Ways to Create Content for Your Business Blog

Moving in to fall, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Tom Treanor, veteran marketing expert and founder of Right Mix Marketing.  A frequent user of AnyMeeting, we would like to thank Tom for presenting “5 Easy Ways to Create Content for Your Business Blog.”

We’d also like to thank the more than 200 attendees who participated with great questions and comments, and the over 1400 people who registered. Tom’s webinar provided valuable insight on ways to create great blog content faster and easier, so you can spend less time blogging and focus more on your business.

If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Create Content for Your Business Blog.