Did you know that signing up for a Webinar Pro annual plan gives you two months free? Well, this week we are doing something even better for our monthly plan customers who wish to switch over into a yearly plan. Through April 30th, if you upgrade to an annual plan using promo code april3freemo2017 you will receive 3 MONTHS FREE.
But that’s not all. We’ll be reaching out this summer to a few of our annual plan holders (both current and new) to offer our help to improve your webinars to help grow your business and to better understand your Webinar needs and goals.
One Annual Plan Customer will Host a Webinar with AnyMeeting
We’ll work with you to develop a Webinar and jointly host it with you. You will receive access to AnyMeeting’s large audience to host on Webinar on a topic of your choosing to help grow your business.
We will also provide a professional audit of one of your past Webinars and future webinar strategy. Our team will provide a comprehensive list of tips and suggestions to improve your Webinars, we’ll even hop on a call for an hour to share our expertise with you.
Two Additional Annual Plan Customers
We’ll provide two additional customers with a comprehensive review of a past Webinar, including a list of suggestions and call with our experts.
While we can’t work with each of our customers individually to improve the return on your webinars, we look forward to working with those of you that we can!
Don’t miss out on this opportunity to get 3 months free on any Webinar Pro annual plan. Click Here to Upgrade now using promo code april3freemo2017.
So, you’re hosting a webinar using AnyMeeting! Awesome! Your presentation material is polished, you have completed the webinar set-up in the AnyMeeting app, and you are ready to lock-in some valuable attendees by promoting your online event. But where to start? With so many promotional tools out there, how do you maximize your reach in a timely manner, without the added cost?
The following 9 promotional channels are free, almost effortless, and will truly amplify your online presentation’s exposure:
Your Email Contacts: This is the easiest place to start your webinar promotion. When scheduling your webinar, you can copy and paste your email list of your targeted audience…and just like that, your promotional campaign takes off! Your webinar is set-up, your people have been invited via email, and they’ll even receive reminders on the day of the webinar!
Your AnyMeeting Public Profile: The second easiest channel to use for AnyMeeting webinar promotion is an informative landing page. Use your AnyMeeting Public Profile as a landing page, by directing potential attendees to this page (located in the Account Manager under the “Public Profile” tab — make sure it’s on the “public” setting). This is an ideal way to direct traffic to all of your upcoming webinars. As long as your mark your webinars as public when scheduling them, they will show up on this page with all the info your attendees need!
AnyMeeting Social Integration Tools: While you are still in the AnyMeeting app, click on your AnyMeeting Public Profile tab to share and promote your upcoming webinars quickly and easily through Twitter and Facebook. Once the integration is set up, your scheduled webinars are automatically posted to your stream. How easy is that?
LinkedIn: LinkedIn is an ideal place to promote your business webinars, and can be done so quickly and easily. You’re on there every morning anyway — why not drop a note about your upcoming event?
Instagram and Pinterest: A picture is worth a thousand words — especially when it becomes viral. Snap a cool photo or create a catchy graphic that represents your webinar topic, load it with hashtags, event info, and your AnyMeeting landing page link, and voilà!
Your Blog: Already blogging for your business? Great! Be sure to post about your webinars as they approach. You can do this in a way that is fun and interesting, by creating a consecutive series of blog entries that touch on topics which will be covered in your upcoming webinar. Without giving away too much valuable information (save it for the webinar!), you can spike interest and even collect questions from readers to address at the upcoming event. Always close the series with details about the upcoming webinar, and a call to action: “Secure your spot today!”
Another’s Blog: To cast an even wider net, try promoting your online event by joining forces with a popular blogger in your industry. “Guest Blogging” is a great way to reach new potential attendees, and create relationships with other voices in your line of business.
Video Channels: Periscope, Vine, and YouTube are fun and out-of-the-box channels for promoting your webinar. Using viral video tools, you can quickly create free promotional materials that are sure to get potential attendees’ attention. Think fad-like social media channels like Periscope and Vine are not marketing tools? Think again! Live and unedited promotional pitches show authenticity and creativity, and break up the monotony of traditionally written promotion that may be ignored.
Your Email Signature: While it may seem too simple to be true, adding upcoming webinar information with a link to your email signature is a highly effective, and effortless way to promote your upcoming webinar. Think about all the people you exchange emails with on a daily basis who may click your link, or forward the info to a colleagues.
Okay, we have only touched the tip of the iceberg, my friends! I’m sure we could list dozens of more easy ways to promote webinars, but we know you need to get back to work. 😉
Have any fun ideas to add to this list? Leave us a comment!
THIS IS A SPECIAL GUEST POST BY ONE OF OURANYMEETINGUSERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.
I know that you’re reading this on the AnyMeeting blog, so I don’t have to tell you about all the great reasons to host webinars.
Whether it’s to generate leads and build your list, promote your products or services, or sell your expertise, webinars are an effective way to connect in a personal and powerful way with a targeted audience. But sometimes the process of getting sufficient numbers of people to your broadcast can be a daunting one:
You may not have a large network of contacts
You may not have the resources to reach the people you want to connect with
You may be an expert in your field, but you may not be great at marketing or selling
The bottom line: You need help getting audience members in your virtual seats.
Whatever your situation may be, the easiest way to overcome those obstacles and to get the viewers you need is by partnering with an individual or organization who already has a relationship with your target audience.
You can leverage your partner’s resources in a variety of ways to ensure your success. They’ve invested a great deal of time and money to develop and build a relationship a large network of customers, members, employees or volunteers. By partnering you can leverage those existing relationships and borrow the trust and reputation your partner has with their network. You don’t have to start from scratch.
Just because you’re leveraging their resources doesn’t mean that you’re using or taking advantage of your partner. The secret to a successful partnership, also called a joint venture, is ensuring that everyone involved comes away a winner: You, your partner and their network. There has to be value for all three parties.
Let me give you an example of how this works. A number of years ago I was working at developing leads for a web-based project. To grow our list fast, I looked at partnering with a large industry association. This association had an annual conference and I knew that the number of attendees had been dropping, so I offered to help them by hosting broadcasts of some of their top speakers. These broadcasts would be offered for free to their entire membership and they would give the association members a chance to get a taste for the topics covered. It also allowed some of their top presenters to showcase their knowledge with the goal of whetting the members’ appetite for more at the live event.
I offered to take care of all the logistics with the presenters and take care of the entire production of the webinars. All the association had to do was send several emails to their members. The emails promoted this free webinar series. Members could hear and even interact with some of the top industry experts at no cost. If someone wanted to attend all they needed to do is fill out a form with their name and email address and they were immediately sent the webinar details through an autoresponder.
The results: After just four one-hour webinars I had built an email list of over 3,000 people, all of who were prime prospects for my other offerings.
I did not have to send the promotional emails. I did not have to prepare the presentations or develop educational materials. The time I invested was minimal. All it cost was a couple hundred dollars to set up a small website and a small monthly fee for an autoresponder.
Everybody walked away happy. The association got some great promotion for their convention, the presenters got wider exposure, the association members got to hear experts they would not normally have an opportunity to hear and I grew my prospect list in a really big way.
So next time you decide to offer a webinar, think about utilizing partnerships to help ensure your success. Think about the individuals or groups that already have relationships with the people you want to reach and come up with ways to partner where everyone can walk away a winner.
What organizations could you partner with for your webinar? Share your ideas in the comments.
This is a special guest post by one of our AnyMeeting users. Want to write for the AnyMeeting blog? Get the details.
So you want to market your business with social media? You’ve tried to get started on Twitter and Facebook, and it has been modestly successful. But you just want that edge. That little push that’ll put your company over the competition. Something beyond ads and discounts; beyond reward programs and loyalty points. There has to be something more.
There is. Social media is just that- social. People want to interact, to become part of a community, to feel like a family. They want to know people, not robots, and want more than just information. They want to experience. But how can you do that?
One example of truly using social media to the fullest is USA’s (a cable network) experiment. Using the show Psych, a crime/comedy geared towards 18-30 year olds, USA is both overcoming an obstacle and strengthening their fan base. Using social media, they are breaking the marketing mould.
First of all, they had to overcome a huge obstacle for cable television. Their moderately popular show, Psych, was airing months later than it was supposed to. There were all kinds of reasons for that, but the point is they were going to lose viewers. How did the company fight the loss? In a truly ingenious way.
You would assume that they would run commercials promoting the new date and time for the show. And you’d be right. But beyond the creative (and funny) commercials, they knew they had to do more. Social media was the answer. But how do you get people onto your site to even receive the Tweets or wall posts? The answer was truly inventive.
You make a game. That’s right, a game. An online, weeks-long, crime-solving game. And you use the real actors from the show. Sure, it takes some planning, a lot of creative programming, and a little screen time, but it will pay off. Big time.
Using the actors gives the game a gravitas. A reality. The fans don’t just play a game; they interact with the characters they love. They become part of a community, joining together to find clues and stop the Hash Tag Killer before he strikes again.
Best of all, every time they play they earn points towards online and actual stuff. So they keep coming back. But to join the game they must sign in using either their Twitter or Facebook accounts. When they join, they give USA permission to post to their sites. So, not only does USA get their participation, they also get to solicit their friends and followers.
Marketing at its finest. The fans get something, the company gets something, and everyone goes away happy. Not only that, but USA expands its network without any more effort. A fun game equals word of mouth, and more people to come play. After all, who doesn’t want to be Sherlock Holmes?