Winning Webinar Strategies for Small Business

If you’re looking to grow your small business with digital marketing – this webinar is for you!

Watch this webinar featuring John Jantsch, Founder of Duct Tape Marketing, who discusses the many ways you can use webinars to help grow your business. John is followed by Nicole Kroese, VP of Marketing at Likeable Local, who shares tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.

You’ll get insight into:

  • Best practices in using webinars to grow your small business
  • How to use social media to increase awareness—and market your webinars
  • How to build an audience for your webinars
  • Driving value and results after your webinar

Watch the entire webinar now!

You can also get the full presentation – available on SlideShare:

To check out additional webinars and sign up for our next session – check the schedule here.

Webinar: Marketing Without Money

ICYMI: The first of our free 3-part, “Building Your Business Webinar Series” presented by AnyMeeting, Comcast Business and SCORE, “Marketing Without Money” is available as a recorded webinar.

Hear from SCORE mentors Tom Patty and John Pietro to find out how you can use million-dollar marketing ideas on a zero-dollar budget. Learn the strategies of big budget marketing to grow your small business, how to get more customers and increase your response rate without spending a dime.

Tom spent over 21 years in the advertising business and retired as President of Chiat/Day, one of the most creative ad agencies in the country. John has over 40 years’ experience in marketing, advertising and promotions. He helped create the famous “Where’s the Beef” campaign for Wendy’s.

Watch the webinar now.

Building Your Business Webinar Series

am-comcast-score-webinar-imageJoin us for a free 3-part Building Your Business Webinar Series, presented by AnyMeeting, Comcast Business and SCORE, a non-profit association supported by the U.S. Small Business Administration with over 11,000 volunteers dedicated to helping small businesses launch and grow. Check out the sessions below and register today.

We look forward to seeing you there!


Part 1: Marketing Without Money
  • Tuesday, February 24, 11:00 AM – 12:00 PM Pacific Time
  • Guest Speakers: SCORE mentors Tom Patty and John Pietro
Join SCORE mentors Tom Patty and John Pietro to find out how you can use million-dollar marketing ideas on a zero-dollar budget. Learn the strategies of big budget marketing to grow your small business, how to get more customers and increase your response rate without spending a dime.
Tom spent over 21 years in the advertising business and retired as President of Chiat/Day, one of the most creative ad agencies in the country. John has over 40 years’ experience in marketing, advertising and promotions. He helped create the famous “Where’s the Beef” campaign for Wendy’s.
REGISTER

 

Part 2: How to Develop a Business Plan in 6 Easy Steps

  • Tuesday, March 24, 11:00 AM – 12:00 PM Pacific Time
  • Guest Speaker: David Albright, Small Business Mentor, SCORE
A business plan is an essential road map for business success, but few small businesses ever complete a plan due to over-complicated approaches that entail too much theory, writing and detail. This webinar will give you pragmatic, straightforward tools for setting goals, developing action plans for achieving them, measuring how you are doing on an ongoing basis and adjusting accordingly.

 

David Albright is an active SCORE mentor with extensive experience in the consumer products industry including being President of Pepperidge Farm, Inc., Godiva Chocolatier Worldwide and Glacial Confections, a start-up venture. He currently consults with venture capital firms on the food and confectionery industries.
REGISTER

 

Part 3: The Many Ways SCORE Can Help You Succeed in Business

  • Tuesday, April 21, 11:00 AM – 12:00 PM Pacific Time
  • Guest Speaker: Bridget Weston Pollack, Vice President of Marketing & Communications, SCORE
SCORE is here for the life of your business. With free mentoring, training and resources for entrepreneurs and small business owners,SCORE is committed to helping you succeed – whatever your business goal! With more than 10 million people served by SCORE since its inception in 1964, SCORE works with you to provide you with customized, unbiased assistance – no matter what business stage you are at. Join this webinar to learn about the ways that SCORE can help you today.

 

Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services.
REGISTER

 

10 Easy Small Business Marketing Tips for Increased Visibility

Marketing your small business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience.  Follow these steps and you will be on your way to better engaging your audience and achieving better success!

1) Be personal and authentic in your communication – With social media at the forefront of marketing and communications today, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. Newsletters are more appreciated if they’re written from a personal perspective, addressing the individual with expert advice that can help the audience reach their goals.

2) Leverage your Network – your friends, colleagues and social network are your biggest asset. Ask for referrals and testimonials from people you know or have done great work for. We are more likely to purchase a product if our friends have had a great experience with it. Create a “Friend Referral Program” or provide other incentives — like deals, discounts and rewards on your services – when people say good things about your company. Doing this consistently will greatly expand your network reach to a genuinely interested audience.

3) Google rankings – As we all know, getting to the top of Google can be an expensive and time-consuming endeavor. Have no fear: there are lots of ways to build your search engine rankings without blowing your budget. Our number one recommendations? Put your business on Google maps: this is a great way to get to the top of the list! Generate quality content that your target audience can learn from or be entertained by. Being consistently active on Twitter and Google Plus are fun, easy ways to increase your Google ranking, while adding shareable links to your Facebook, LinkedIn and Pinterest posts drive traffic to your website or blog. Today, the best way to rise to the top in search is to consistently produce content that is relevant (use your keywords here) and shareable.

4) Create your own TIPS – People like tips! A quick, fun list is a great way to provide useful information to your audience. If you want to kick it up a notch, create a video for them! Video is a great way to show the face behind the brand, creating an indelible personal connection.

5) Photos are king – People love to share inspirational, sarcastic and funny photos. Join the trend by putting together some current text and quotes that appeal to your crowd and the type of people you think would appreciate it. This is a great way to access your fans’ network without being “markety.” People will see who created the image and share it via the original source (you), creating brand visibility and adding a few likes along the way. Plus, you’ll probably make someone’s day!

6) Collaborate with the competition – Working with other like-minded business owners can help promote new ideas and products. Because your audience already exists on social media – and so does theirs – collaborating is a natural and friendly way to seek out social media users who are interested in learning more about the products or lifestyle you offer.

7) Create contest giveaways – People love to win things! Especially if those things are highly valuable, unusual or difficult to acquire. Make sure what you’re giving away is a conversation starter, something that people want to tell others about. Use Facebook ads to further promote your contest, as the ads employ a targeted tagging system to ensure you’re reaching the right people.

8) Knowledge is power – Know your audience and your competition. Follow the old corporate adage: don’t try to be something for everyone, aim to be everything to someone. Before you jump in the deep end, learn to understand whom it is you’re communicating to and what value your product or service can add to their lives.
To do: create online polls using Survey Monkey, pay attention to Google Analytics and Facebook Insights, and most importantly, listen carefully to responses. Offer an incentive for participating, like a free coffee or a gift card from Tim Horton’s. Speaking of listening, keep your ears open to what the competition is doing. Be bold and willing to stand out and strategize over the long-term!

9) Partner with a charitable organization – Choose a cause you love and partner up with an organization whose mission is similar to yours. Get your staff and team out there helping out with a soup kitchen, throw an event and split the proceeds, or host an auction. You’re already a good Samaritan, so why not share your social consciousness with others? This alone helps your brand stand out and become a valued part of your community.

10) Capture information – Almost every message you put out there should come with a call to action. Add a newsletter sign-up form to your website, make a database of loyal clientele, and reach out to them on a regular basis. Offering incentives – “Sign up to our newsletter and receive 10 tips to…” or “Share this contest for more chances to WIN..” – is the strongest way to get your audience to participate, and it lets you find out what works for different segments of your market niche. Show them that you are grateful: a simple reward goes a long way.

 

The above article is a guest post by Sari Gabbay, founder, president and visionary at U2R1, a branding, design and marketing agency. To submit your own blog post or article for consideration, learn more here.

SEO Marketing Killed Paper Directories: Why

By Claudia Somerfield, ReputationChanger.com Reviews

Before the advent of the Internet, paper directories were one of the few means of advertising available for businesses to use to attract new customers. While this type of advertising is still used, companies are looking for more advanced platforms to expand their business globally. Over the years, SEO marketing and online directories have developed, offering useful tools that make them superior to paper directories. In this article, we’ll take a look at the reasons why SEO marketing has effectively killed paper directories.

Interactivity

Unlike a paper directory, social networks allow companies and consumers to interact with each other. Consumers can directly link to your Facebook page to receive continued updates and exchange their opinions about the product. Unlike with the old paper directories, you can also update your web page instantly. Consumers’ opinions can be immediately incorporated into new strategies.

Global Audience

In the past, a company’s marketing approach was confined only to the local community. With SEO marketing, you can reach the global audience. It is easy for anyone with an internet connection to go online and search for the best restaurant or latest fashion store in the area. Consumers can use any of the search engines such as Google, Bing or Yahoo! to look for their favorite product and immediately get the results. In other words, having a global audience can promote sales for companies that engage in ecommerce.

More convenient

Today, people rarely have time to catch their breath, sit alone and flip through a directory for some information. For instance, if clients need information on multiple things, they have to flip through multiple directories. This is a time consuming task and will clutter their work space with bulky paper directories. Search engine optimization helps consumers to access relevant information instantly, no matter where they are. If they are on the go and need information fast, instead of running home they can just whip out their smartphone or tablet and access the required data.

Speed

Likewise, SEO marketing is an efficient method for a client to find a company. Flipping through a paper directory consumes their precious time. If a client wants to discover the working hours of a company, he has to spend a lot of time making calls to the company. Also there is no guarantee that the company on the other end of the call is what he was looking for. If it is not, he has to repeat the procedure for other companies until he finds the right one. With SEO marketing, he can easily figure out if it is the right company with just a click of a button.

Analytics

How can you really keep track of how many clients have read your marketing messages when you have advertised on paper? Although thousands of people have received the paper, not all of them have spent time looking at the ad you have published. With SEO, you can find all sorts of records. You can find out how many clients have visited your site, how they were directed to your webpage and so on.

Easy to Update

When you advertise through paper, you can update your ads only on its next edition. This takes a long time for the updates to reach your audience. With SEO, it doesn’t take more than a few clicks and keystrokes to update your content.

With all these benefits offered by SEO marketing techniques, you no longer need to rely on paper directories to get the word out. If you want global recognition for your business, SEO marketing is the best way to go.

UpComing Webinar: 5 Easy Ways to Create Content for Your Business Blog

Join us Wednesday, October 10th at 11 am PT for the next free webinar of our “Small Business Toolkit” webinar series, and learn some easy ways to create content for your business blog. Tom Treanor, a veteran marketing expert and founder of Right Mix Marketing, will highlight 5 different ways to create good blog content faster and easier so you can spend more time on the business and less time blogging.  All registrants will also receive a free copy of Right Mix Marketing’s “Blog Idea Generation Toolkit.”

Only 200 spots are available – so sign up today. Make sure you log in to the webinar early – attendance is on a first-come, first –served basis.

Use Formatted and Optimized Article Content to Increase Your Visibility

Karen Cioffi Webinar

AnyMeeting’s “Small Business Toolkit” webinar series kicked off summer with its latest guest webinar. Presented by Karen Cioffi, a multi-award winning writer, the webinar showed how to properly craft your written content for effective search engine ranking and optimization. It provided a lot of great advice and was ideal for anyone using article marketing and blog posting as part of their marketing strategy.

We would like to thank Karen for her insightful presentation, and the more than 150 attendees who participated with great comments and questions.  If you were not able to attend the live presentation and would like to view the recording, just click: Recorded Webinar to Increase Content Visibility.

UpComing WEBINAR: Use Formatted and Optimized Article Content to Increase Your Visibility

Karen Cioffi

Join us Wednesday, June 20th at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and learn how to properly craft your written content for effective search engine ranking and optimization.  Presented by Karen Cioffi, a multi-award winning writer and founder of Writers on the Move, this webinar is ideal for anyone using article marketing and blog posting as part of their marketing strategy.

Additionally, Karen will offer a free copy of her e-book, “Article Content Properly Formatted and Optimized,” to all registrants.

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.

The Benefit of Webinars

Webinar

Guest post by Robert DeVincent, Vice President of Product Marketing, Corcentric AP Outsourcing

Web-i-nar [web-uh-nahr]

seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.

Thank you dictionary.com for the lovely definition. This strange sounding word – with a rather lackluster definition – could be the ticket to resounding success for your company.  Many people don’t fully understand how the power of social media tools can boost their company’s profile and create an environment that is enjoyable for their customers at the same time.  Webinars are one of the most interactive forms of social media because they have incorporated live vocal visual communication; not only can you interact with people across the world, but you can chat with them one-on-one in real-time!

Webinars allow specialists within your company to really broadcast what they are good at. They allow you to draw in audiences that you may not otherwise reach by providing specialized training that is directly linked to your service or product.  By broadcasting webinars, you show yourself to be an expert in your niche, which can make your product or service more compelling to the end user.  Not only that, but you have full control over what your consumer learns about your product and what they do with it – you call the shots.

Twitter, Facebook, Reddit, and other social media sites, come with an aspect of the unknown, which rightfully causes some hesitation. You can certainly use those other networks to promote your upcoming webinar – and you should!  But when it comes to the actual production with webinars, the presenter is in control of what’s being communicated.

Most companies nowadays are in the business of sales – either selling a product, a service, or an individual – and webinars are the best way for your company to warm any potential business connections you might make by first having good conversations with them. Webinars are easily linked to other individuals and can be filmed and archived, so, not only will they be good in the right-here-and-now, but they will also be good for generating leads on downloads in the future. Depending on the quality of webinar, the amount of information you are sharing, and the market you are working in, your company stands to generate a large number of good leads that are already comfortable with your product and the information you are conveying.

Inbound marketing looks to be here to stay. Older marketing techniques like television, radio, and print ads are starting to slip in their effectiveness – so it is important that you and your company stay ahead of the curve. Starting to host your own Webinars is a great way to attract individual customers while still promoting yourself in a broader sense. By getting started with broadcasting your own Webinars you are taking a step in the right direction as well as a step ahead of the competition.

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

UpComing WEBINAR: 7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts

Join us Tuesday, May 1st at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and get helpful tips to have a successful webinar.  Professional webinar consultant Heather Butts will provide valuable insight on the proper steps to take and pitfalls to avoid when putting together a solid webinar that generates leads.

Additionally, Heather will offer the first 20 registrants to respond a free evaluation of your next planned webinar, including a detailed report.  Heather will also provide everyone a free copy of her e-book, “How to Run A Successful, Pitfall-Free, Lead Generating Webinar.”

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis.