A few months ago, AnyMeeting announced its Zapier integration feature, available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. If you are unfamiliar with Zapier, it is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface — for example, allowing AnyMeeting customers to increase lead generation and customer engagement, in a matter of minutes.
In addition to connecting webinar registrants to your email marketing lists and scheduling meetings automatically from any Zapier connected app, you can now create Zaps for whenever your webinar recordings become available for viewing. This is especially valuable when it comes to post-webinar attendee communication. By simply creating Zaps to automate emails about your recorded content, or emails that include surveys for valuable feedback, you will be working more efficiently and saving time.
Our CEO, Costin is super excited: “It’s really exciting to be able to offer this integration to our customers because it’s given them the freedom to use AnyMeeting in ways we never considered. They are able to integrate our platform into their other business processes, which allows us to deliver value in lots of interesting and new ways.”
Other AnyMeeting triggers currently available include:
New WebinarScheduled – Fires whenever you create a new webinar, so you can maybe automatically post it to your social media
New Webinar Registration – Fires when a new attendee registers for your webinar, so you can maybe send them a custom email, put them in a Google Sheet or add them to your CRM
New Attendees – Trigger when a meeting ends, and sends you a trigger for each attendee that was in your webinar. Again, this is great for adding them to your CRM, sending an email or other fun activities.
Actions available include:
Schedule a Meeting – Creates a new meeting with information provided
Schedule a Webinar – Creates a new webinar
New Webinar Registration -Register a person for your webinars, for example like when they sign up for MailChimp
Again, the Zapier integration feature is available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. Check out this useful integration feature by logging in to your AnyMeeting Account and choosing the “Integrations” tab. Click here more information about the new AnyMeeting recording updates to Zapier.
Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again. (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)
Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.
Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.
Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.
AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.
So, what will you get in return when you follow-up?
An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads. But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.
Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.
Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.
Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level. For that, you might need a great online meeting product… 😉
You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:
Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU! With proper follow-up, these valuable attendees ultimately become paying customers!
Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution.
Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple.
Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker. Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat! The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating.
Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads.
Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position. When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.
Ready to plan some killer webinars? AnyMeeting is ready to help!
So, you’re hosting a webinar using AnyMeeting! Awesome! Your presentation material is polished, you have completed the webinar set-up in the AnyMeeting app, and you are ready to lock-in some valuable attendees by promoting your online event. But where to start? With so many promotional tools out there, how do you maximize your reach in a timely manner, without the added cost?
The following 9 promotional channels are free, almost effortless, and will truly amplify your online presentation’s exposure:
Your Email Contacts: This is the easiest place to start your webinar promotion. When scheduling your webinar, you can copy and paste your email list of your targeted audience…and just like that, your promotional campaign takes off! Your webinar is set-up, your people have been invited via email, and they’ll even receive reminders on the day of the webinar!
Your AnyMeeting Public Profile: The second easiest channel to use for AnyMeeting webinar promotion is an informative landing page. Use your AnyMeeting Public Profile as a landing page, by directing potential attendees to this page (located in the Account Manager under the “Public Profile” tab — make sure it’s on the “public” setting). This is an ideal way to direct traffic to all of your upcoming webinars. As long as your mark your webinars as public when scheduling them, they will show up on this page with all the info your attendees need!
AnyMeeting Social Integration Tools: While you are still in the AnyMeeting app, click on your AnyMeeting Public Profile tab to share and promote your upcoming webinars quickly and easily through Twitter and Facebook. Once the integration is set up, your scheduled webinars are automatically posted to your stream. How easy is that?
LinkedIn: LinkedIn is an ideal place to promote your business webinars, and can be done so quickly and easily. You’re on there every morning anyway — why not drop a note about your upcoming event?
Instagram and Pinterest: A picture is worth a thousand words — especially when it becomes viral. Snap a cool photo or create a catchy graphic that represents your webinar topic, load it with hashtags, event info, and your AnyMeeting landing page link, and voilà!
Your Blog: Already blogging for your business? Great! Be sure to post about your webinars as they approach. You can do this in a way that is fun and interesting, by creating a consecutive series of blog entries that touch on topics which will be covered in your upcoming webinar. Without giving away too much valuable information (save it for the webinar!), you can spike interest and even collect questions from readers to address at the upcoming event. Always close the series with details about the upcoming webinar, and a call to action: “Secure your spot today!”
Another’s Blog: To cast an even wider net, try promoting your online event by joining forces with a popular blogger in your industry. “Guest Blogging” is a great way to reach new potential attendees, and create relationships with other voices in your line of business.
Video Channels: Periscope, Vine, and YouTube are fun and out-of-the-box channels for promoting your webinar. Using viral video tools, you can quickly create free promotional materials that are sure to get potential attendees’ attention. Think fad-like social media channels like Periscope and Vine are not marketing tools? Think again! Live and unedited promotional pitches show authenticity and creativity, and break up the monotony of traditionally written promotion that may be ignored.
Your Email Signature: While it may seem too simple to be true, adding upcoming webinar information with a link to your email signature is a highly effective, and effortless way to promote your upcoming webinar. Think about all the people you exchange emails with on a daily basis who may click your link, or forward the info to a colleagues.
Okay, we have only touched the tip of the iceberg, my friends! I’m sure we could list dozens of more easy ways to promote webinars, but we know you need to get back to work. 😉
Have any fun ideas to add to this list? Leave us a comment!
Use of webinars by marketers continues to rise. According to polling by Percolate, 20% of US marketing executives said their companies conducted webinars last year.
Another survey from Demand Gen Report found that 62% of US B2B marketers were using webinars as part of lead nurture campaigns in 2014. More than half of respondents also considered webinars effective for this purpose. Only white papers were more widely used, and they were slightly less likely to be rated effective. Chief Marketer also reported that 44% of US B2B marketers used webinars for lead gen last year, up from 29% in 2013.
Plus, the marketing technology ecosystem has exploded. According to ChiefMarTec there are more than 1,800 vendors represented across 43 categories.To make it easier for marketers and small business owners to increase lead generation and customer engagement, AnyMeeting announced integration with popular business apps including Salesforce, HubSpot, Constant Contact, Eventbrite, LinkedIn, LeadPages and over 500 others through an integration with Zapier. See all of the available Zaps here: https://zapier.com/zapbook/anymeeting
Connect webinar registrants to your email marketing lists or CRM, save attendees to a spreadsheet, even schedule meetings automatically from any Zapier connected app. Zapier is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface.
AnyMeeting users can use prepackaged “shared Zaps” — automations created using defined triggers and actions between apps — or by creating their own Zaps. The prepackaged Zaps available today from AnyMeeting include:
Salesforce — Automatically create a Salesforce lead when someone registers for a webinar.
Constant Contact — Add a webinar registrant from a Constant Contact signup form to AnyMeeting.
Eventbrite — Use Eventbrite to register attendees for your AnyMeeting webinars.
Customized integrations and automations can also be created as needed. Three AnyMeeting triggers are currently available including “Created a Webinar,” “New Webinar Registration,” and “New Attendee.” When these events occur in AnyMeeting, Zapier can trigger actions in other apps. Likewise, actions can be performed in AnyMeeting based on triggers in other apps. Currently, these actions include “Schedule a Meeting,” “Schedule a Webinar,” and “New Webinar Registration.” By combining these simple actions and triggers, users are able to create powerful automated tasks to improve efficiency.
The integration feature is now available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. To kick off usage of the feature, AnyMeeting is launching a contest that will award an Apple Watch to one subscriber selected from among all who integrate AnyMeeting with other apps via Zapier by December 1st.
Get started today by logging in to your AnyMeeting Account and choosing the “Integrations” tab.
Embracing the summer heat, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting. A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” which expanded on her previous webinar in May.
We’d also like to thank the more than 140 attendees who participated with great questions and comments. Heather’s webinar provided more valuable insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.
Join us on Wednesday, July 25th at 11 a.m. Pacific for the next free webinar in our “Small Business Toolkit,” webinar series and get more helpful tips to ensure a successful webinar. Professional webinar consultant Heather Butts will expand on her previous webinar from May 1st to provide additional guidance on the proper steps to take, and pitfalls to avoid when putting together a solid webinar that generates leads.
Additionally, Heather will offer all registrants a free report entitled, “Webinar Best Practices.” She will also provide 10 participants with a free 30 minute consultation on their next webinar.
Only 200 spots are available – so sign up today for free. Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.
AnyMeeting’s “Small Business Toolkit” webinar series kicked off May with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting. A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar.”
We’d also like to thank the more than 200 attendees who participated with great questions and comments. Heather’s webinar provided great insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.
Join us Tuesday, May 1st at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and get helpful tips to have a successful webinar. Professional webinar consultant Heather Butts will provide valuable insight on the proper steps to take and pitfalls to avoid when putting together a solid webinar that generates leads.
Additionally, Heather will offer the first 20 registrants to respond a free evaluation of your next planned webinar, including a detailed report. Heather will also provide everyone a free copy of her e-book, “How to Run A Successful, Pitfall-Free, Lead Generating Webinar.”
Only 200 spots are available – so sign up today for free. Make sure you log in to the webinar early – attendance is on a first-come, first-served basis.