A few months ago, AnyMeeting announced its Zapier integration feature, available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. If you are unfamiliar with Zapier, it is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface — for example, allowing AnyMeeting customers to increase lead generation and customer engagement, in a matter of minutes.
In addition to connecting webinar registrants to your email marketing lists and scheduling meetings automatically from any Zapier connected app, you can now create Zaps for whenever your webinar recordings become available for viewing. This is especially valuable when it comes to post-webinar attendee communication. By simply creating Zaps to automate emails about your recorded content, or emails that include surveys for valuable feedback, you will be working more efficiently and saving time.
Our CEO, Costin is super excited: “It’s really exciting to be able to offer this integration to our customers because it’s given them the freedom to use AnyMeeting in ways we never considered. They are able to integrate our platform into their other business processes, which allows us to deliver value in lots of interesting and new ways.”
Other AnyMeeting triggers currently available include:
New WebinarScheduled – Fires whenever you create a new webinar, so you can maybe automatically post it to your social media
New Webinar Registration – Fires when a new attendee registers for your webinar, so you can maybe send them a custom email, put them in a Google Sheet or add them to your CRM
New Attendees – Trigger when a meeting ends, and sends you a trigger for each attendee that was in your webinar. Again, this is great for adding them to your CRM, sending an email or other fun activities.
Actions available include:
Schedule a Meeting – Creates a new meeting with information provided
Schedule a Webinar – Creates a new webinar
New Webinar Registration -Register a person for your webinars, for example like when they sign up for MailChimp
Again, the Zapier integration feature is available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. Check out this useful integration feature by logging in to your AnyMeeting Account and choosing the “Integrations” tab. Click here more information about the new AnyMeeting recording updates to Zapier.
Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again. (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)
Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.
Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.
Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.
AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.
So, what will you get in return when you follow-up?
An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads. But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.
Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.
Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.
Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level. For that, you might need a great online meeting product… 😉
You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:
Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU! With proper follow-up, these valuable attendees ultimately become paying customers!
Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution.
Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple.
Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker. Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat! The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating.
Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads.
Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position. When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.
Ready to plan some killer webinars? AnyMeeting is ready to help!