By Eric Brown, BodyWorkBiz.com
THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.
I know that you’re reading this on the AnyMeeting blog, so I don’t have to tell you about all the great reasons to host webinars.
Whether it’s to generate leads and build your list, promote your products or services, or sell your expertise, webinars are an effective way to connect in a personal and powerful way with a targeted audience. But sometimes the process of getting sufficient numbers of people to your broadcast can be a daunting one:
- You may not have a large network of contacts
- You may not have the resources to reach the people you want to connect with
- You may be an expert in your field, but you may not be great at marketing or selling
The bottom line: You need help getting audience members in your virtual seats.
Whatever your situation may be, the easiest way to overcome those obstacles and to get the viewers you need is by partnering with an individual or organization who already has a relationship with your target audience.
You can leverage your partner’s resources in a variety of ways to ensure your success. They’ve invested a great deal of time and money to develop and build a relationship a large network of customers, members, employees or volunteers. By partnering you can leverage those existing relationships and borrow the trust and reputation your partner has with their network. You don’t have to start from scratch.
Just because you’re leveraging their resources doesn’t mean that you’re using or taking advantage of your partner. The secret to a successful partnership, also called a joint venture, is ensuring that everyone involved comes away a winner: You, your partner and their network. There has to be value for all three parties.
Let me give you an example of how this works. A number of years ago I was working at developing leads for a web-based project. To grow our list fast, I looked at partnering with a large industry association. This association had an annual conference and I knew that the number of attendees had been dropping, so I offered to help them by hosting broadcasts of some of their top speakers. These broadcasts would be offered for free to their entire membership and they would give the association members a chance to get a taste for the topics covered. It also allowed some of their top presenters to showcase their knowledge with the goal of whetting the members’ appetite for more at the live event.
I offered to take care of all the logistics with the presenters and take care of the entire production of the webinars. All the association had to do was send several emails to their members. The emails promoted this free webinar series. Members could hear and even interact with some of the top industry experts at no cost. If someone wanted to attend all they needed to do is fill out a form with their name and email address and they were immediately sent the webinar details through an autoresponder.
The results: After just four one-hour webinars I had built an email list of over 3,000 people, all of who were prime prospects for my other offerings.
I did not have to send the promotional emails. I did not have to prepare the presentations or develop educational materials. The time I invested was minimal. All it cost was a couple hundred dollars to set up a small website and a small monthly fee for an autoresponder.
Everybody walked away happy. The association got some great promotion for their convention, the presenters got wider exposure, the association members got to hear experts they would not normally have an opportunity to hear and I grew my prospect list in a really big way.
So next time you decide to offer a webinar, think about utilizing partnerships to help ensure your success. Think about the individuals or groups that already have relationships with the people you want to reach and come up with ways to partner where everyone can walk away a winner.
What organizations could you partner with for your webinar? Share your ideas in the comments.