Increase Lead Generation and Customer Engagement with AnyMeeting and Zapier

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Use of webinars by marketers continues to rise. According to polling by Percolate, 20% of US marketing executives said their companies conducted webinars last year.

Another survey from Demand Gen Report found that 62% of US B2B marketers were using webinars as part of lead nurture campaigns in 2014. More than half of respondents also considered webinars effective for this purpose. Only white papers were more widely used, and they were slightly less likely to be rated effective. Chief Marketer also reported that 44% of US B2B marketers used webinars for lead gen last year, up from 29% in 2013.

Plus, the marketing technology ecosystem has exploded.  According to ChiefMarTec there are more than 1,800 vendors represented across 43 categories.To make it easier for marketers and small business owners to increase lead generation and customer engagement, AnyMeeting announced integration with popular business apps including Salesforce, HubSpot, Constant Contact, Eventbrite, LinkedIn, LeadPages and over 500 others through an integration with Zapier. See all of the available Zaps here: https://zapier.com/zapbook/anymeeting

Connect webinar registrants to your email marketing lists or CRM, save attendees to a spreadsheet, even schedule meetings automatically from any Zapier connected app. Zapier is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface.

AnyMeeting users can use prepackaged “shared Zaps” — automations created using defined triggers and actions between apps — or by creating their own Zaps. The prepackaged Zaps available today from AnyMeeting include:

  • Salesforce — Automatically create a Salesforce lead when someone registers for a webinar.
  • Constant Contact — Add a webinar registrant from a Constant Contact signup form to AnyMeeting.
  • Eventbrite — Use Eventbrite to register attendees for your AnyMeeting webinars.

Customized integrations and automations can also be created as needed. Three AnyMeeting triggers are currently available including “Created a Webinar,” “New Webinar Registration,” and “New Attendee.” When these events occur in AnyMeeting, Zapier can trigger actions in other apps. Likewise, actions can be performed in AnyMeeting based on triggers in other apps. Currently, these actions include “Schedule a Meeting,” “Schedule a Webinar,” and “New Webinar Registration.” By combining these simple actions and triggers, users are able to create powerful automated tasks to improve efficiency.

The integration feature is now available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. To kick off usage of the feature, AnyMeeting is launching a contest that will award an Apple Watch to one subscriber selected from among all who integrate AnyMeeting with other apps via Zapier by December 1st.

Get started today by logging in to your AnyMeeting Account and choosing the “Integrations” tab.

AnyMeeting Launches Integration With Over 400 Business Apps via Zapier

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With a Few Clicks, Marketers Can Now Connect Meeting and Webinar Engagement Data With Records in Their Marketing and CRM Platforms

HUNTINGTON BEACH, CA–(Marketwired – Oct 20, 2015) – AnyMeeting, a leading provider of webinar and web conferencing software for small business, today announced integration with popular business apps including Salesforce, HubSpot, Constant Contact, Eventbrite, LinkedIn, LeadPages and over 400 others through an integration with Zapier. Zapier is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface.

Said Costin Tuculescu, CEO & founder of AnyMeeting, “As we increase our strategic focus on specific high-value use cases, helping the SMB marketing professional capture and leverage engagement data is critical. This is an important first step in helping marketers get actionable webinar and meeting data into the places their marketing and sales teams can best take advantage of it.”

Customers can now connect AnyMeeting to leading marketing automation, email marketing and CRM platforms using one of many prepackaged “shared Zaps” — automations created using defined triggers and actions between apps — or by creating their own Zaps. The prepackaged Zaps available today from AnyMeeting include:

  • Salesforce — Automatically create a Salesforce lead when someone registers for a webinar.
  • Constant Contact — Add a webinar registrant from a Constant Contact signup form to AnyMeeting.
  • Eventbrite — Use Eventbrite to register attendees for your AnyMeeting webinars.

A more complete set of prepackaged AnyMeeting Zaps is available on the Zapier website.

Customized integrations and automations can also be created as needed. Three AnyMeeting triggers are currently available including “Created a Webinar,” “New Webinar Registration,” and “New Attendee.” When these events occur in AnyMeeting, Zapier can trigger actions in other apps. Likewise, actions can be performed in AnyMeeting based on triggers in other apps. Currently, these actions include “Schedule a Meeting,” “Schedule a Webinar,” and “New Webinar Registration.” By combining these simple actions and triggers, users are able to create powerful automated tasks to improve efficiency.

The integration feature is now available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. To kick off usage of the feature, AnyMeeting is launching a contest that will award an Apple Watch to one subscriber selected from among all who integrate AnyMeeting with other apps via Zapier by December 1st.

About AnyMeeting

AnyMeeting pioneered the small business web conferencing market in 2011 with a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business. Since then, it has grown to more than 800,000 registered users of both its free service and its Meeting Pro and Webinar Pro subscription services. AnyMeeting offers a complete webinar and web conferencing service built on the company’s proven Software as a Service platform. Customers are able to invite up to 1,000 attendees per meeting with no time limits, and enjoy a full range of features including integrated video conferencing, phone conferencing, screen sharing, presentation sharing, recording and social media integration. For more information, please visit www.AnyMeeting.com.