Post-Webinar Email Funnel

Post-Webinar Email

By Jay Moore, AWeber Email Marketing

Your webinar is all wrapped up, attendees are leaving, and you’re breathing a sigh of relief, knowing that you did a great job.  But what do you do now?

Delivering valuable content doesn’t have to end on the final slide — you can still reach out to your attendees through post-webinar email funnels.

What’s a post-webinar email funnel?

Simply put, this is a series of emails that are sent out to attendees after the webinar that contain information to further educate them on the webinar topic.  Content of these emails can include, but is not limited to:

  • A recording of the webinar
  • A copy of the slideshow (if applicable)
  • Links to additional educational resources
  • Call-to-action to sign up for your service/buy your product
  • Link to a schedule of upcoming webinars

The main objective of these post-webinar emails is to deliver a recording of the presentation to attendees, so they can watch it again at their leisure and really absorb the points covered. However, these emails also give us the chance to:

  • Promote related webinars that our attendees should register for. This increases webinar attendance and creates more opportunities to deliver value to customers and prospects.
  • Generate sales. While some attendees are already customers, many are not, and attended the webinar just to see what you have to offer. Your post-webinar emails should encourage prospects to start a trial of your product or service. These emails and calls to action can consistently generate new orders that likely would have slipped through the cracks without proper follow up.

Webinars + Email = Results

So what’s next?  Well, first make sure (if you haven’t already) to record your webinars.  The best case scenario would be to record them before the actual webinar takes place, that way attendees have a minimal wait to get that recording.

Then you’ll want to set up a series, maybe 2-3 emails, that include not only that recording but also any other content that would help your attendees better understand the material that was presented and make that decision to buy your product or sign up to your service.

Finally, it’s a good idea to track some of these actions.  Set up a simple spreadsheet to track the number of attendees, along with the number of sales that you record through those post-webinar emails.  Using these stats will help you identify what works, what doesn’t and where tweaks can be made in those post-webinar emails to make sure you’re providing the best content possible to your attendees.

 

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

 

Are You Making this #1 Email Mistake?

email
Get Your Email Under Control

By Diane SneadType A Professional Organizers

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

 

Emails just don’t seem to stop.  Some days, it can seem like ALL we do is answer emails!  It’s easy to become overwhelmed because many times we just don’t know what to do with the emails, so they sit and fester in the inbox.

The biggest mistake people make with emails is they don’t convert their action emails into tasks.  Stop treating your inbox like your to-do list!  First, it’s much easier to create a task – with appropriate deadlines and reminders – so that you can be sure you’ll get the action done.  Second, it’s very difficult to even KEEP your inbox as a to-do list.  If you have 3000 emails in your inbox, are you saying you have 3000 to-dos?  This is overwhelming so what do we do – we ignore them all!

Want to know what to do with EVERY email in your inbox?  Simply apply the 4D’s:

The 4D’s are:

  1. Do it:  If replying to an email will take less than 2 minutes, then do it now!
  2. Delete it:  If you’re 99% sure you don’t need it, delete it!
  3. Delegate it:  Who is the one really responsible?
  4. Designate it:  Create the task, or add to your calendar – designate the time to complete it!

Email doesn’t have to be the bane of your existence.  If you treat it like the tool it is, email can actually HELP you be more productive!

How To: Use Digital Lead Generation to Boost Your Business

"Lead Generation"
New customers are the lifeblood of your business

By Amanda Revie, Lead Generation

This is a special guest post by one of our AnyMeeting users. Want to write for the AnyMeeting blog? Get the details.

 

Lead generation is one of the most important areas of business, and whether you’re nurturing a growing SME or a non profit organisation, lead generation is a necessary part of your work.

This marketing tool has long been used to generate consumer interest in products or services, and now the core techniques are practiced on the web.  Digital lead generation is something which can help your business grow in a cost effective and up to date way.

There are many ways to conduct lead generation effectively for your company and here we discuss the different types of lead generation marketing within the digital world.

Digital Lead Generation – The Different Types

Leads are essential to any business, either for building a database of contacts or for generating new sales.  Leads can be generated in many different ways, from the various conventional advertising means to the non-paid entry of organic searches through search engines such as Google.  But in order to improve leads and sales to the full potential, it is sometimes beneficial to seek the help of a lead generation specialist.

Digital lead generation is an important marketing tool and here are a few of the major types of lead generation:

  • Email marketing – this is a vital part of the marketing mix and every company, big or small, should consider the impacts of email marketing.  Unlike the high costs of DM (Direct Mail) which is calculated at rates to include each printout, email marketing has no limits.  Emails are free, so there are no high overheads on printing or posting.  Email marketing is an excellent way of targeting people daily, weekly or monthly and ROI can be tracked easily too.
  • SMS – mobile internet surfing is growing as is the entire mobile device market.  The development of smart phones means that people do everything on their mobiles, including shopping, reading, sharing, socialising and many other daily tasks.  SMS lead generation allows businesses to contact their target market in a non-intrusive way, when they are on the move.  Unlike cold calling or customer service calls, SMS can be received wherever and whenever.
  • Lead capture forms – creating specialist landing pages for offers / special deals or just for a call-back will help you develop a strong list of contacts.
  • Search engine optimisation – this is a natural way of gaining new leads and the first rule is to get yourself noticed on the web.  To get your website ranking, it’s important to conduct keyword research and initiate your own intelligent SEO campaign.

Lead Generation Management

Campaign management by an experience marketing company is essential if you want fluidity and seamlessness between your digital lead generation and telemarketing campaign.  A lead generation and marketing specialist can provide a comprehensive service including data profiling / modelling for the best possible results.