Recorded Webinars Make Great Content

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Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again.  (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)

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Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.

Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.

Why You Should Be Holding Webinars On A Regular Basis

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You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:

  1. Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU!  With proper follow-up, these valuable attendees ultimately become paying customers! 
  2. Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution. 
  3. Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple. 
  4. Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker.  Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat!  The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating. 
  5. Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads. 
  6. Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position.  When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.

Ready to plan some killer webinars? AnyMeeting is ready to help!

 

How To: Write a Killer Blog Post

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Guest post By Susan Johnston

Susan Johnston has written for AOL Jobs, The Boston Globe, Mediabistro.com, Parade Magazine, and SELF, among other places. 

Blogs are a powerful way to engage customers and attract new ones. But with so many businesses turning out blog content, it’s not enough to throw up a few quick posts and hope for the best. Here’s how to ensure that your blog posts stand out.

  1. Craft an Enticing Headline
    Without an eye-catching headline, it’s unlikely that people will even read your blog post. That’s why it’s worth spending the time to brainstorm a headline that will pique curiosity and encourage clicks. Blog headlines should be short, specific (don’t make readers guess), and make the reader want to know more. For instance, “How I Doubled My Twitter Following in Two Months” is better than “How to Build Your Brand and Attract New Customers With a Strong Twitter Presence.” But remember that your post should deliver on the headline’s promise, so don’t go overboard with the hyperbole.
  2. Incorporate Relevant Keywords 
    The goal with SEO is to mention your target keywords while still sounding like a real human being instead of a spambot who spews out keywords by the minute. Try to include your most important keyword or phrase in your headline and a secondary one in the first paragraph of your post but keep it natural and conversational. This may mean trying a few different combinations before you find the right balance, but the pay-off is that readers will understand immediately what your post is about and search engines will correctly index your content so future readers can find it.
  3. Turn Your Topic on its Head
    One way to create irresistible blog posts that attract comments and links is by taking the opposite point of view from the crowd. If everyone is blogging about how to grow your circles on Google+, you might blog about why having smaller, but more engaged circles is actually more valuable. Or you could draw surprising comparisons between your topic and some aspect of pop culture. Is there some parallel between SEO and your favorite TV program? Does Lady Gaga teach us something about building a brand? Get creative to find ideas that go beyond the obvious.
  4. Use Blog-Friendly Formatting 
    Blog readers expect posts to be formatted differently than a book or newspaper article. Keep paragraphs short and use sub-headlines, numbered lists, or bullet points to add white space between each point and make posts more skimmable. Also include a call to action and encourage readers to leave comments or ask questions.
  5. Add a Related Image
    They say a picture’s worth a thousand words, so it’s always a good idea to include images to accompany your posts. Photos offer visual keys that reinforce the topic of your post and also break up the text (see number 4). Be sure to include alt text and title your images descriptively (“Maui Wedding” instead of “PGH12458.jpg”) so that they’ll show up in image searches. Also keep in mind that your image doesn’t have to be a literal depiction of your topic. For instance, if your post is about celebrating milestones in your small business, you might choose a photo of a birthday cake or a glass of champagne. Search for images that are royalty-free or buy stock images to avoid copyright issues.

In keeping with tip number 4, what do you think of these? Is there anything you would add? Do tell!