Recorded Webinars Make Great Content

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Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again.  (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)

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Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.

Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.

Why You Should Be Holding Webinars On A Regular Basis

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You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:

  1. Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU!  With proper follow-up, these valuable attendees ultimately become paying customers! 
  2. Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution. 
  3. Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple. 
  4. Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker.  Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat!  The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating. 
  5. Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads. 
  6. Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position.  When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.

Ready to plan some killer webinars? AnyMeeting is ready to help!

 

Five Easy Content Marketing Wins for Small Business

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Producing great content that appeals to people beyond your established audience is an increasingly vital part of the marketing mix. But contrary to what some might have you think, doing it successfully doesn’t have to be big budget and it doesn’t have to be massively time consuming.

Here are five ways small businesses can produce and promote great content.

1) Make the most of your meetings

Meetings of all kinds produce a wealth of interesting content which is often cast aside after it has been used for its original purpose. However, with just a little bit of re-purposing it can be given a new lease of life.

If someone makes a presentation on how they managed to generate a 30 per cent increase in organic traffic, why not take their slides, tweak them if need be, and then upload them to a service like Slideshare so other people can learn from your expertise?

Success stories of any kind always attract views and shares. You just have to decide how much you want to tell people.

2) Promote content via your existing network

A large part of a successful content marketing campaign is finding people who are willing to share what you have to offer. But most small businesses already have a network of contacts who only need a little encouragement to pass on your wisdom. It’s just a case of making it worth their while.

The best way to do this is flattery. To go back to our first example, if your SEO success was achieved with the help of a particular tool, let the company in question know about the slideshow you’ve created and that it mentions just how great their product is.

This means they’ll be more likely to share it with their audience, exponentially increasing the reach of your presentation.

If you can create valuable content that is relevant to your all your business partners, then you should make some big gains that are hard to beat.

3) Share your internal stories

Want international media coverage and thousands of websites linking to you? All you have to do is fall down a sinkhole and then have your wife write about it like the crew at Golf Manna.

Admittedly, that’s a little bit drastic but it goes to show you never know how interesting what happens in your company will be to other people.

Don’t expect everything you do to go viral, but what might seem like an insignificant event in your company’s day-to-day life can often be turned into something more interesting.

If you’re running a charity event, make sure you tell the local press about it. You might end up with some coverage (be sure to ask for a link back to your website if they run the story online) but you’ll also gain a valuable contact in the form of a local journalist who can promote your future successes.

You can also contact the charity you’re raising money for and offer to provide them with photos of the event so they can feature them on their site.

None of this may feel like marketing in the traditional sense, but it is a valuable way to increase awareness about your company.

4) Learn to love free tools

If you don’t have the budget to invest in monthly subscriptions for the leading content marketing tools, track down the free alternatives and make the most of them.

Buzzstream, a package which allows you to identify people who might be interested in publishing contact you’ve created and track your relationship with them, offers a wide selection of free tools which can be used to start a basic content marketing outreach programme.

The SEOMoz toolbar, which is also free, can be used to evaluate whether it is worth your time trying to get a site to link back to you. A guide on how to use the metrics you’ll see can be found on the SEOMoz site, as can a huge archive of valuable tips and how-tos.

These free tools can be used in a very basic way – to help you track down people who might be interested in promoting your content and to see how powerful their site is, both vital parts of content marketing.

5) Avoid shortcuts

Content marketing can be made easier, but it can never be made simple. There are a huge number of pitfalls awaiting the unwary small business taking its first steps into the world of content marketing.

Stay away from lost cost packages that promise cheap articles or a huge number of links – they’ll do you more harm than good. You should be proud of the content you create and promote and if you’re not then you shouldn’t expect other people to be interested in it.

Companies that have met with success on any scale have a lot of useful information to share and it’s this, rather than articles that cost a penny a word, that will help extend your reach as a business.

Guest post written by Will Stevens of 123-reg a provider of domain names and cloud hosting services.