Be A Better Speaker With These 5 Tips

Let’s face it, compelling public speaking abilities do not come naturally. Most people, both introverts and extroverts, will admit that public speaking can be scary. In fact, public speaking often tops the list of “biggest fears” for surveyed Americans. But it doesn’t have to be that way. Whether it’s your first time on an online meeting, or you want to get better at speaking to your online audience, the following 5 best practices for webinar, web conference and video conference presentations will help you nail your message delivery:

  1. Create a presentation outline or script to follow: The very first thing you should do when preparing for a webinar, web conference, or video conference presentation, is to organize your material by creating an outline or script. You will most likely make several revisions, so don’t feel pressure when it comes to creating the first draft.
  2. Practice, practice, practice: Start with simply reading the script, then record a practice run or two for your review. Listen to your recorded voice — do you sound bored or nervous? Are you rushing through your slides? Do you need to make revisions to the script? Be sure to time yourself during these practice runs. If you are practicing for a video presentation, pay attention to your body language, and where your eyes are focusing during the recorded rehearsal.
  3. Speak with confidence, and enthusiasm: Yes, in reality, you might be a little nervous, but having a solid outline and practice under your belt, you will come across as credible and polished. Keep in mind, if you are interested in the presentation’s message, your audience will follow suit, so make sure your voice reflects the importance, excitement, and value of your topic.
  4. Prepare for questions from attendees…and have the answers: A successful online meeting presentation includes audience engagement and participation. This could be in the form of “chat” during the presentation, or maybe questions asked during Q&A at the end of the presentation; regardless of when questions pop up, it helps to be prepared. Even the most seasoned “experts” get thrown-off by questions, and the last thing you want is to lose focus. Know what kinds of questions might be asked, and jot down informative responses. Try practicing your presentation in front of a colleague or friend, and invite them to come up with challenging questions for you to answer, so you can get a real sense of what your attendees might say.
  5. Keep it light (and short): Be sure to humanize yourself by adding light humor to your presentation, or personalize your information in some way that is relatable. This will keep the audience from drifting off or multi-tasking, and ensure the presentation is memorable. It is also important to respect the audience’s time by keeping the presentation concise and to the point. Studies have revealed that the average audience member prefers a presentation that is no longer than 30 minutes, and ending early (without rushing through the material) is always a plus. 

See? Public speaking doesn’t have to be intimidating. Just remember: you are the expert, you are in control of the presentation, and AnyMeeting has your back.

 

Following-up After A Webinar: Why It Matters

Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.

AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.

So, what will you get in return when you follow-up?

  • An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads.  But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.

  • Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.

  • Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.

Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level.   For that, you might need a great online meeting product… 😉

Why You Should Be Holding Webinars On A Regular Basis

You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:

  1. Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU!  With proper follow-up, these valuable attendees ultimately become paying customers! 
  2. Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution. 
  3. Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple. 
  4. Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker.  Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat!  The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating. 
  5. Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads. 
  6. Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position.  When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.

Ready to plan some killer webinars? AnyMeeting is ready to help!

 

Webinar Recap: “Smart Financial Management” from Part 3 of the free webinar series, “Accelerating Your Business Growth”

Part 3 of our free webinar series, “Accelerating Your Business Growth” entitled “Smart Financial Management”. This series is presented by AnyMeeting, SCORE, a non-profit association dedicated to helping small businesses launch and grow, and Comcast Business, a provider of advanced communication solutions to millions of small business.

In this series, we’ve presented webinars featuring business leaders and SCORE mentors speaking on topics important to small business.

This webinar features SCORE mentor John Harman who discusses tips on working with financial statements, financial ratios, cash flow forecasts, and trusted advisors to drive and fund your business’s growth.

John is Managing Director of Adulant Consulting Services, which advises small and mid-sized businesses on strategies for growth and operational excellence, and a SCORE mentor. John’s prior experience includes senior executive roles at Eastman Kodak, the Gartner Group and Pitney Bowes in sales, marketing, quality management, strategic planning, mergers and acquisitions, and new market development. Before entering the business world, John was an adjunct professor of history at the University of Rochester and worked in the Office of Research Administration as Assistant Director. John is currently an adjunct professor in the Dolan School of Business at Fairfield University in Connecticut.

Get insights and listen to actionable advice as John engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

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Want to view and download the presentation from the webinar complete with John’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and stay tuned for our next webinar coming soon!

Webinar Recap: “Strategies to Boost Your Sales” from Part 2 of the free webinar series, “Accelerating Your Business Growth”

Part 2 of our free webinar series, “Accelerating Your Business Growth” entitled “Strategies to Boost Your Sales”, presented by AnyMeeting together with Comcast Business and SCORE, featured speaker Carleton Smith, the former Vice President of Worldwide Sales and Marketing for Harris Corporation, a Fortune 500 company with worldwide operations. During his forty year business career, Carleton managed turnarounds, acquisitions and mergers, and worldwide sales and marketing for companies and divisions in difficult markets with demanding customers and tough competitors. Carleton has been a volunteer business counselor with SCORE in Austin since 2006.

Carleton’s insightful and engaging presentation is designed to help small business owners and marketers learn how to accelerate sales by:

  • Expanding your distribution channels,
  • Building and motivating your sales team,
  • Benchmarking,
  • Using a Customer Relationship Management (CRM) system to manage and retain customers.

Get insights and listen to actionable advice as Carleton engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

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Want to view and download the presentation from the webinar complete with Carleton’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and sign up for the latest webinar today!

Webinar Recap: “Driving Business Growth Through Marketing” from Part 1 of the free webinar series, “Accelerating Your Business Growth”

Part 1 of our free webinar series, “Accelerating Your Business Growth” entitled “Driving Business Growth Through Marketing”, presented by AnyMeeting together with Comcast Business and SCORE, featured speaker Bob Paino, a SCORE mentor and former partner in a mid-size boutique advertising agency in New York City for over 37 years specializing in travel, consumer products and business-to-business accounts.

Bob’s rich and engaging presentation is designed to help small business owners and marketers:

  • Maximize customer reach and retention with tools and tips on social media, online marketing, public relations, advertising, event marketing and more.
  • Learn how to create “raving fans” and prepare your business and team to execute for growth.

Get insights and actionable advice as Bob engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

Snap-Meeting_Recording__Accelerating_Your_Business_Growth_Webinar_Series__Part_1_-_Driving_Growth_Through_Marketing___AnyMeeting_-_The_Completely_Free_Web_Conferencing_and_Meeting_Service_and_AnyMeeting

Want to view and download the presentation from the webinar complete with Bob’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and sign up for the latest webinar today!

Increase Lead Generation and Customer Engagement with AnyMeeting and Zapier

Use of webinars by marketers continues to rise. According to polling by Percolate, 20% of US marketing executives said their companies conducted webinars last year.

Another survey from Demand Gen Report found that 62% of US B2B marketers were using webinars as part of lead nurture campaigns in 2014. More than half of respondents also considered webinars effective for this purpose. Only white papers were more widely used, and they were slightly less likely to be rated effective. Chief Marketer also reported that 44% of US B2B marketers used webinars for lead gen last year, up from 29% in 2013.

Plus, the marketing technology ecosystem has exploded.  According to ChiefMarTec there are more than 1,800 vendors represented across 43 categories.To make it easier for marketers and small business owners to increase lead generation and customer engagement, AnyMeeting announced integration with popular business apps including Salesforce, HubSpot, Constant Contact, Eventbrite, LinkedIn, LeadPages and over 500 others through an integration with Zapier. See all of the available Zaps here: https://zapier.com/zapbook/anymeeting

Connect webinar registrants to your email marketing lists or CRM, save attendees to a spreadsheet, even schedule meetings automatically from any Zapier connected app. Zapier is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface.

AnyMeeting users can use prepackaged “shared Zaps” — automations created using defined triggers and actions between apps — or by creating their own Zaps. The prepackaged Zaps available today from AnyMeeting include:

  • Salesforce — Automatically create a Salesforce lead when someone registers for a webinar.
  • Constant Contact — Add a webinar registrant from a Constant Contact signup form to AnyMeeting.
  • Eventbrite — Use Eventbrite to register attendees for your AnyMeeting webinars.

Customized integrations and automations can also be created as needed. Three AnyMeeting triggers are currently available including “Created a Webinar,” “New Webinar Registration,” and “New Attendee.” When these events occur in AnyMeeting, Zapier can trigger actions in other apps. Likewise, actions can be performed in AnyMeeting based on triggers in other apps. Currently, these actions include “Schedule a Meeting,” “Schedule a Webinar,” and “New Webinar Registration.” By combining these simple actions and triggers, users are able to create powerful automated tasks to improve efficiency.

The integration feature is now available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. To kick off usage of the feature, AnyMeeting is launching a contest that will award an Apple Watch to one subscriber selected from among all who integrate AnyMeeting with other apps via Zapier by December 1st.

Get started today by logging in to your AnyMeeting Account and choosing the “Integrations” tab.

Winning Webinar Strategies for Small Business

If you’re looking to grow your small business with digital marketing – this webinar is for you!

Watch this webinar featuring John Jantsch, Founder of Duct Tape Marketing, who discusses the many ways you can use webinars to help grow your business. John is followed by Nicole Kroese, VP of Marketing at Likeable Local, who shares tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.

You’ll get insight into:

  • Best practices in using webinars to grow your small business
  • How to use social media to increase awareness—and market your webinars
  • How to build an audience for your webinars
  • Driving value and results after your webinar

Watch the entire webinar now!

You can also get the full presentation – available on SlideShare:

To check out additional webinars and sign up for our next session – check the schedule here.

10 Ways Webinars Could Be Building Your Small Business

This is a guest post by John Jantsch – Duct Tape Marketing

iStock_000034684846_SmallSmall business owners have a lot on their plate. You know running a business is no easy feat. Because of all the time constraints being put on you, it is easy to relegate marketing to the back burner.

Sure, you write blog posts and create content whenever you get a few free hours or need a break from the business side of things. Bigger marketing tools, such as webinars, though, are for a time in the future when you’ve grown a lot and can better justify taking the time and effort necessary to host a webinar that is valuable to your customers.

If done right, however, webinars can be an integral part of your content marketing strategy for many reasons. They can also be used in multiple ways. The effort you put into a webinar can result in not only great leads, but can also be the foundation of multiple pieces of content. Here are 10 reasons to hold webinars as part of your small business marketing plan.

  1. Networking. One of the best ways webinars can help you is through networking. Unless you do all your webinars yourself, you will likely need some help. Finding someone to host a guest webinar for you is a great way to expand your network, and when you give them a little bit of publicity, they might reciprocate by asking you to help out on one of their webinars.  
  2. Contacts. Webinars is one of the best content marketing tools if you want to gather a list of potential clients. Most webinars have you sign up ahead of time. Once the viewer has registered, you have all of their contact information. So even offering a free webinar can ultimately make you money in future sales.  
  3. Prestige. Even the word webinar sounds fancy. Everybody has a blog and a Twitter handle, but not everybody offers webinars. Seeing them listed on a site or having them pull up in a Google search can add a little prestige to a website that just might make the product you are selling seem a little bit more legitimate and trustworthy.
  4. MultiPurpose. When you create a webinar, you can multi-purpose it as a blog as well. All you have to do is add a line or a paragraph about the webinar and then insert the webinar, or a link to it, in the post. That way, you get two content marketing posts for the price (and time) of one.
  5. Communication. Hosting a webinar is a great way to communicate with your target audience. Webinars are interactive, so not only do you get a list of contacts by hosting a webinar, you get to hear, and answer, real customer questions.
  6. Research. The interactive component of a webinar has another important consequence. The questions that people ask during webinars show just what their concerns are. Answering those questions during the webinar helps foster communication, but examining those questions in more depth at the end of the webinar gives you valuable research into future webinar and social media topics as well as what people are looking for in your service.
  7. Money. While a lot of people host webinars for free, you can charge for them as well. Even if only one out of four of your webinars are for profit, this is one of the only content marketing strategies that can actually make you money by their very existence.
  8. Social Media. Hosting a webinar does not have to be done strictly on top of your other social media campaigns. You can Tweet about the webinar and use your other social media outlets to promote it.
  9. Accreditation. If your webinar is geared towards professionals who need accreditation hours (e.g., lawyers), you can go through the process to set your webinars up with credits, which will make them much more likely to sit down and pay attention to what you are teaching.
  10. Repurposing. Once you have a few webinars under your belt, you can update what you already have with new information instead of starting from scratch.  

Plus, here is a bonus for you. In addition to all of the above, webinars are just a really good way to build up brand recognition.

Creating Webinars

While thinking about creating a webinar can be daunting, it does not have to be. There are many tutorials, and even webinars, that can walk you through the steps. If you just are not good with that type of thing or simply do not have time, you can still take advantage of these great marketing tools. Think about using a marketing service that could help you create them. You’ve got to spend money to make money, after all, and the small cost of marketing can make you a lot of money with the new business it will supply you.

Sign up for a free 14-day trial with AnyMeeting’s Webinar Pro and get started with your first webinar today.

Winning Webinar Strategies – Vote for your favorite

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After collecting numerous submissions for our Winning Webinar Strategies promotion, we’re excited to announce the finalists!

Thank you to everyone who submitted their webinar strategies. We’re excited to hear so many of you are producing impactful webinar programs that are making a real difference in your business and the community. Keep it up!

Now, to help us select a winner – vote for your favorite! Follow the links to review their winning webinar strategies then come back here and vote!

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Here are the finalists for this season’s Winning Webinar Strategies promotion:

Liz Parker, 121 Temps Winning Webinar Strategy

Check

Top webinar tips from Liz:

  • Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  • Ask a question for each screen and get feedback in the chat box
  • Start the session with some housekeeping and expectations.
  • Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
  • Expectations – come as a student with an open mind and ask lots of questions
  • Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  • Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

Read the 121 Temps full webinar strategy here (then come back and vote below!)

Nic Tsangarakis, Kwela Leadership and Talent Management Winning Webinar Strategy

Top webinar tips from Nic:

  • “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.
  • Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.
  • Keep the content simple, without too much content on each slide.
  • Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.
  • Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

Read the Kwela full webinar strategy here (then come back and vote below!)

Jennifer McGillis, PROergonomics Winning Webinar Strategy

Top webinar tips from Jennifer:

  • Keep presentations informational and not too “salesy.”
  • Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.
  • Keep events to an hour or less to be respectful of the time demands of your audience.
  • Ask questions of your audience, which can be managed through chat, to further engage them.

Read the PROergonomics full webinar strategy here (then come back and vote below!)

Review their programs and then tell us below which one you feel others can best learn from!

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