Maintain Customer Engagement Between Webinars by Repurposing your Content

Conducting your webinar is about a lot more than the 45 minutes or hour you spend talking into your laptop’s webcam. Your webinar can be a jumping off point to keep your customers and audience highly engaged until you host your next webinar.

Here are 7 Pro Tips to keep engagement high between webinars by repurposing the content you’ve already created:

  1. Create an Infographic after polling your audience.

During your webinar, poll your audience. By asking a few questions you’ll quickly get enough data to make a short infographic to share on your blog and social channels. Make sure when sharing this data you mention that it came from attendees of a webinar so it is not confused with a scientific poll.

2. Write blog posts expanding on individual sections of your webinar or audience questions.

Each section of your webinar can easily be expanded on. Combine additional information and answers to your audience questions in a series of blog posts. Since you already know that people are engaging on these topics, it’s the easiest thing you can do to fill your content pipeline.

You can also transcribe the entire webinar and post it on your blog. At AnyMeeting we recommend using TranscribeMe!

3. Add registrants to an email nurture that reiterates key points and expands on your positions.

It’s fantastic that those who attended your webinar are already highly engaged. You do not want to let these people fall into the void. Add your attendees and people who registered, but did not show up, into a separate email nurture. Share additional information on the topics presented in the webinar and any other follow up content with them. Your last email in this campaign should be an invite to your next webinar.

4. Pitch yourself and your team as a Thought Leaders

To expand your reach and authority on the discussed topic, use your webinar as a basis to pitch publishers to write (or allow you to guest blog) on their websites. You can also pitch to be a guest on a podcast or speaker at an industry conference or Meetup.

5. Upload your webinar to YouTube, Vimeo or other video platform.

Leverage your webinar by editing a few highlights and sharing them as clips on social video platforms. Short clips cut from your full-length webinar may be highly shareable and help create buzz for your business with very little additional effort.

You can also use these clips to funnel people into your full length recording. With AnyMeeting records can live behind a login screen so this is a great way to collect more leads from past webinars.

6. Beef up your SEO by creating landing pages.

Creating a resource area on your website is a great way to boost your SEO. Take some topics from your webinar and create evergreen landing pages for visitors of your site to find. As a bonus, you will be able to use your webinar as content for SEM, display ad or remarketing campaigns.

7. Upgrade your onboarding and prospect drip campaigns with thought leadership content.

Adding thought leadership content in your prospect or onboarding email nurtures is a great way to keep everyone interested. Using your webinar content to spruce up this content to make it more engaging and share your expertise will only help those now learning about you and your business.

Webinars can be a time consuming endeavor, but their ROI can be exponential if you properly leverage your content by repurposing and introducing it through a variety of channels. By conducting a webinar each month or quarter you will never have to worry about filling your content pipeline.

Ready to host a webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. Start your 14-day free trial now

Why Successful Companies Do Webinars Regularly

For successful companies, hosting regular webinars is a no brainer. Webinars are one of the best ways to extend your business’s reach, build your sales pipeline, or grow your audience. And most B2B marketers agree. In their 2016 content marketing survey, the Content Marketing Institute found that webinars ranked as the 2nd most effective type of content, behind only in-person events. Yet, webinars ranked 11th for content marketing activities completed, with only 66% of B2B marketers reporting that they had conducted a webinar in 2016.  

If you are one of the 34% of business that did not host a webinar in the last year, you are probably falling behind.  Most businesses find that webinars are one of the most effective ways to engage with their customers and prospects and build their business.

Not convinced? We’ve spoken to business leaders who conduct webinars regularly and here’s what we’ve learned.

You Can’t Get a Better ROI

Compared to other higher-cost marketing methods, webinars are very cheap to produce. Aside from the low monthly cost of an AnyMeeting account, webinars can be nearly free. To get started you don’t need a sophisticated set up. Simply have one of your team member find a quiet room with their laptop and with a couple of prepared slides and a demo or screenshare of your product and they’re ready to go. Of course, you can make your webinars more sophisticated as you gain experience by pre-recording presentations, incorporating videos, and increasing your preparation time.

Despite the minimal costs, webinars have the potential to fill your lead funnel, speed up your sales cycle and help significantly improve the retention of current customers by engaging with them in a personal setting with a customized message.

You will also get a higher return from your time. Some webinars will only last an hour, even with time for questions. Other marketing methods can takes hours to produce and weeks of getting trapped in a feedback loop. Since webinars are live, you only have to prepare and then host, with modest additional time to review results and leverage the AnyMeeting tools for follow ups. Instead of being locked in a delayed feedback loop, you learn from the process and iterate for your next webinar. During live presentations, your audience will be much more forgiving of any mistakes than they would in a highly produced video or similar piece of content.

“If you have sales team of 40 people doing 5 demos a day, you are not getting enough leverage. Webinars let you do a demo for 3000 people at once.”

Jeremy Koenig, Creative Director at MobileCause.

Spending a few hours to engage personally with a large swath of customers and prospects without physical barriers in place can have a huge impact on the growth of your business.

EDUCATE YOUR AUDIENCE; THEN LEARN FROM YOUR AUDIENCE

Sometimes webinars aren’t only about how you can inform your audience, it’s equally important to use the opportunity to get feedback from your customers, as well as prospective customers who may not have purchased your product yet. Successful businesses rely on this engagement and real-time feedback loop to ensure they are always in step with their target audience to make informed decisions around both their product roadmap and future marketing initiatives.

Using polling or a Q&A during your webinar will help you gather feedback to improve your product and messaging. Is there any confusion around what your product offers? What its best features are?   Why haven’t your prospective customers purchased? Are you being asked to add a feature that you already have? Are there common themes surrounding the usability of your product or unsolved weaknesses that need to be addressed?

Jeremy Koenig, Creative Director of MobileCause, conducts webinars at least monthly and debriefs with his team after each webinar to discuss what went well and what might need to be improved. His team also spends time analyzing the questions they were asked and comments they received to further learn from their audience.

For every customer that is giving feedback, there is another customer who thought the same thing and didn’t say anything. Webinars allow you to address both your silent and vocal customers, which will go further to increase your authority and credibility on the topics or products you are discussing.

This engagement may lead to prospective customers giving your product a chance or convince an existing customer to stick around a bit longer all while you are both growing your business and finding opportunities to improve.

FILLS YOUR CONTENT PIPELINE FOR MONTHS

Successful companies know that a well planned content marketing strategy is key to grow their businesses. Webinars are a great way to lay the foundation of your content marketing, as you are able to repurpose your webinar content in blog posts, video clips, infographics, meetups, webpages and more.

“Our webmaster takes webinar content to create evergreen SEO pages. We transcribe all of our content and visuals in pages and create a library to train customers and help potential customers.”

Jeremy Koenig, Creative Director at MobileCause

Now that you have a newly filled lead funnel or have identified existing leads most likely to buy, you can combine the questions and comments you received during your webinar to create specific content to speed up your sales cycle or increase the retention of existing customers. Not only are you filling your content pipeline, you are creating content that will be exponentially more effective.

In future posts,  we’ll spend more time exploring  how to re-purpose your webinar to create the most efficient strategy to grow your business. But if you already have lots of content, we’ll show you how to become thought leaders and market leaders by adapting your content for webinars.

Are you ready to take the plunge and host your first webinar? AnyMeeting is a webinar service designed and priced for small businesses. We offer a full-featured web conferencing platform for all of your webinar, online meeting and video conferencing needs. Test us and let us know what you think–start your 14-day free trial now

Feature Spotlight: Webinar Survey

A survey can be a very powerful tool; especially when paired with webinar service, like AnyMeeting, to boost your business or conduct your training sessions. Attendee feedback is essential when it comes to measuring ROI or gauging if your message was received. Moreover, it’s important to gain feedback after each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to future online presentations.

The easy-to-use and integrated AnyMeeting survey tool provides the opportunity to collect attendee demographics, gauge the performance of the webinar presenter, content, and technology, plus any other custom questions you may have for participants. Never used our survey tool? No problem. Here’s a step-by-step guide to get you started:

1. When setting up your meeting or event in the AnyMeeting app, you will be guided through the following 6 steps: Invitation, Registration, Survey, Preview, and Finish. Once you have provided basic information for your webinar invitation, you will have the option to create an attendee registration form, followed by a prompt to create a survey for your webinar audience.

Survey - Create Survey

  1. The AnyMeeting survey form allows presenters to customize the following fields:
  • Survey Header Text – Text to appear at the top of your survey, usually like an intro
  • Standard Fields – Common fields like address, marketing information, and rating scale for the presentation
  • Custom Fields – Allows you to add your own questions to the survey, with an option to score the custom questions as if it was a test.  
  • Footer Text – Text to appear at the bottom of your survey, usually like a thank you
  • Additional Options – Receiving email notifications every time someone fills out this survey, or providing a link for attendees to visit after the survey is completed. 

Survey-Custom Fields

  1. Once you have completed survey customization, you will be able to preview the survey, and if it’s good-to-go, simply click “Finish.” Keep in mind, your webinar attendees will be taken to your survey immediately following your webinar, but you also have the option to send the survey link to individuals manually — like in a follow-up email. 
  2.  The results are in! Ready to check out your survey data? Locate the completed webinar in your Account Manager, and click the meeting header text to be taken to a “Meeting Details” page. Click the “Survey” tab to view survey data. From here, you have the option to view or edit the survey, and more importantly, export and download the data as a CSV file to create your own spreadsheet. Apply this information to help shape your next meeting, presentation, or training session. 

Survey - Export Data

 

As a presenter, it’s important to keep your audience engaged, to know what they really thought of your presentation, and measure what they have learned. AnyMeeting’s survey feature empowers you to do just that, and it’s included with your Webinar Pro subscription — so be sure to take advantage of it!

For more information about AnyMeeting’s webinar service and robust features, visit www.anymeeting.com.

 

Recorded Webinars Make Great Content

Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again.  (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)

recordthismeeting

Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.

Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.

Top 5 Tools For Webinar Attendee Engagement

Does your webinar service provide the right tools for attendee engagement? The folks at AnyMeeting know that webinar attendee engagement is what drives an online presentation. That’s why AnyMeeting offers a variety of tools to facilitate awesome online presentations. Here are the top 5:

  1. Handouts: A lasting impression with a compelling handout will further carry your message and brand. The AnyMeeting platform enables attendees to download your presentation and handouts directly during your webinar.
  2. Polls: Engage attendees while gathering useful information. AnyMeeting’s polling feature allows you to gather information, increase engagement, and generate live insights related to your webinar topic.
  3. Text chat: If attendees have questions or comments during your AnyMeeting webinar, they are able to communicate via text chat. This flow of communication between you and your attendees ensures engagement and encourages attendee participation.
  4. Video: Whether you are video conferencing or presenting a YouTube clip during your AnyMeeting presentation, your attendees are sure to pay attention to dynamic visuals — versus a dry slide presentation.
  5. Interact Feature: Audience members who are truly captivated will react to your presentation in real-time. AnyMeeting makes it easy for attendees to share those reactions — and  for presenters to assess engagement with the smart “Interact” feature. Interact icons include hand raising, thumbs-up for “Yes,” and requests like “Speed up” or “Slow down.”

AnyMeetingInteract
When it all comes down to it, YOU hold the key to engaging your online presentation audience. The good news is, AnyMeeting provides an array of robust tools and dedicated support team to help make your webinar a real success. For more information about AnyMeeting, and its turnkey online meeting service, visit www.anymeeting.com.

Practice Makes Presenter

Webinars are an awesome tool for growing your business. You know this because you are here, reading about webinar best practices, like…practicing. Presenting your message effectively, with a guaranteed ROI, requires preparation beyond practicing your script in front of the mirror. Solid webinar preparation involves testing and getting to know the webinar platform’s features to gain a real sense of how your presentation will flow, and to shake off any nervous energy you may have prior to your webinar.

AnyMeeting knows that practice can make or break a great webinar, so it offers a convenient “Practice” feature for Webinar Pro plan customers, which allows you to rehearse your webinar up to one hour prior to scheduled start time.

Screenshot 2016-04-06 at 2.17.09 PM

While in “practice mode,” you can familiarize yourself with AnyMeeting’s robust webinar platform features like screen sharing, slide or document sharing, polling, recording, and more. Practicing your webinar is also a great way to collaborate with guest hosts — ensuring they are comfortable with the presentation before the webinar begins.

Screenshot 2016-04-06 at 2.24.29 PM

An effective webinar begins with preparation. When it comes to having the right tools for solid webinar presentations, AnyMeeting has you covered. For more information about how you can conduct webinars like a pro, visit www.anymeeting.com.

Be A Better Speaker With These 5 Tips

Let’s face it, compelling public speaking abilities do not come naturally. Most people, both introverts and extroverts, will admit that public speaking can be scary. In fact, public speaking often tops the list of “biggest fears” for surveyed Americans. But it doesn’t have to be that way. Whether it’s your first time on an online meeting, or you want to get better at speaking to your online audience, the following 5 best practices for webinar, web conference and video conference presentations will help you nail your message delivery:

  1. Create a presentation outline or script to follow: The very first thing you should do when preparing for a webinar, web conference, or video conference presentation, is to organize your material by creating an outline or script. You will most likely make several revisions, so don’t feel pressure when it comes to creating the first draft.
  2. Practice, practice, practice: Start with simply reading the script, then record a practice run or two for your review. Listen to your recorded voice — do you sound bored or nervous? Are you rushing through your slides? Do you need to make revisions to the script? Be sure to time yourself during these practice runs. If you are practicing for a video presentation, pay attention to your body language, and where your eyes are focusing during the recorded rehearsal.
  3. Speak with confidence, and enthusiasm: Yes, in reality, you might be a little nervous, but having a solid outline and practice under your belt, you will come across as credible and polished. Keep in mind, if you are interested in the presentation’s message, your audience will follow suit, so make sure your voice reflects the importance, excitement, and value of your topic.
  4. Prepare for questions from attendees…and have the answers: A successful online meeting presentation includes audience engagement and participation. This could be in the form of “chat” during the presentation, or maybe questions asked during Q&A at the end of the presentation; regardless of when questions pop up, it helps to be prepared. Even the most seasoned “experts” get thrown-off by questions, and the last thing you want is to lose focus. Know what kinds of questions might be asked, and jot down informative responses. Try practicing your presentation in front of a colleague or friend, and invite them to come up with challenging questions for you to answer, so you can get a real sense of what your attendees might say.
  5. Keep it light (and short): Be sure to humanize yourself by adding light humor to your presentation, or personalize your information in some way that is relatable. This will keep the audience from drifting off or multi-tasking, and ensure the presentation is memorable. It is also important to respect the audience’s time by keeping the presentation concise and to the point. Studies have revealed that the average audience member prefers a presentation that is no longer than 30 minutes, and ending early (without rushing through the material) is always a plus. 

See? Public speaking doesn’t have to be intimidating. Just remember: you are the expert, you are in control of the presentation, and AnyMeeting has your back.

 

Following-up After A Webinar: Why It Matters

Sometimes you don’t think you have time to do it. Maybe you don’t see the importance in doing it, or just don’t know the best way to do it. But regardless the reason, following-up with potential customers after your webinar is vital to your business operation. Think about it: 24 hours after you wrap-up a webinar, you have the perfect opportunity to capture your attendees’ attention while the information is still fresh in their minds.

AnyMeeting makes it simple to follow-up with attendees after a webinar concludes, with easy-to-use email and survey features. In the AnyMeeting application, you can email attendees to thank them for participating in your online event, share a link to the webinar recording, and close with a call to action and/or some sort of incentive. You can also send attendees to a survey directly following your event, to gain presentation feedback and get a sense of attendee engagement.

So, what will you get in return when you follow-up?

  • An opportunity to qualify webinar leads: Savvy marketers already know that in general, webinars produce highly engaged leads.  But exactly which of your audience members are most interested in your product or service? Which are your best leads? You will know the answer to these questions once you receive responses from your follow-up efforts, and from there, you can determine which webinar attendees are the best leads to pursue.

  • Attendee feedback – Using the AnyMeeting survey tool, you are provided the opportunity to gauge attendee demographics, ratings for the webinar presenter, content, and technology, plus any custom questions you may have for participants. It’s important to gain feedback on each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to online presentations.

  • Webinar ROI: Ensure that time and money put into creating, promoting, and hosting webinars is worth your while. Are you attaining enough business to offset costs associated with webinar presentations? If, so, GREAT! Keep hosting webinars on a regular basis and watch your business flourish. If not, it might be time to figure out why, and work on your webinar presentation skills.

Follow-up doesn’t stop after the post-webinar email and survey. Follow-up is fluid, and should continue with the leads gathered from the initial round, through sales demos, presentations, etc. It’s now up to you and your sales team to take communication to the next level.   For that, you might need a great online meeting product… 😉

Why You Should Be Holding Webinars On A Regular Basis

You probably already know that holding webinars is a great way to grow your business. But how often do you hold webinars? To truly maximize the benefits, it’s smart to hold webinars continuously, delivering a stream of value into your business. Here’s the kind of value I’m talking about:

  1. Generate quality leads: Webinars are a smart tool when it comes to lead generation, but do you realize the quality of leads you are achieving? Your webinar attendees have registered for your event because they are interested in what you have to offer, and in addition, they are providing contact information, demographic information, and are committing their valuable time to listen and learn from YOU!  With proper follow-up, these valuable attendees ultimately become paying customers! 
  2. Great content marketing strategy: With content marketing trends shifting to more interactive and visual materials, webinars and webinar recordings are an ingenious way to distribute your valuable content. According to a recent report from Content Marketing Institute, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, 66% of B2B marketers said that webinars are one of the most effective tactics for content marketing; 62% said videos (like your webinar recordings!) are most effective in content creation and distribution. 
  3. Establishes you as an “expert” and “thought leader”: When your name and brand are attached to a successful and informative webinar, you are the expert. Once word gets out that your webinars are worth attending, and that you are a credible leader in your industry, attendees will flock, leads will spawn, and business will flourish. It’s that simple. 
  4. Helps you practice public speaking: Bright lights and live audiences can be exceptionally daunting when you haven’t done it much, but webinars can be a stepping stone towards being a great public speaker.  Getting comfortable speaking to your online audience from the comfort of your office will help build up your confidence — especially when you start seeing all the positive feedback filling the online text chat!  The more you do it, the more of a guru will become, and public speaking engagements will become much less intimidating. 
  5. Partnership opportunities: Bringing in partners as “guest hosts” is a strategic way to build stronger business relationships, expand your customer-base, and bring fresh content to your audience. Not only will you keep things fresh, but you will ultimately maximize your brand’s exposure by broadcasting your webinar to a wider audience, and generate new leads. 
  6. Helps you hone-in your message: As a business leader, you want to make sure that when you speak to prospects, your message resonates and enforces your value proposition and market position.  When you do this on a regular basis, you will get better and better, figuring out what works and what doesn’t. In addition, be sure to survey attendees after each webinar, and include questions that will help you assess if your presentation was effective in relaying your message. Incorporate this feedback and with each new webinar, you will further refine the message that resonates with your customers.

Ready to plan some killer webinars? AnyMeeting is ready to help!