50% of New Customers Attended a Webinar First

We often talk about how success companies host webinars regularly and share tips and tricks to help you grow your business and hold great webinars. But sometimes, we are the ones that learn from our customers who have found great success with their webinar programs.

Over the last 18 months, Jeremy Koenig, Creative Director, at MobileCause, a VC-backed mobile software firm for non-profit fundraising, has committed to investing in a webinar program for their mobile and online fundraising solutions to spur a new generation of donors. But it hasn’t always been easy.

“We’ve made every mistake in the book,” Koenig confessed. On top of making several mistakes early on, MobileCause also found that their leads were much more likely to download an infographic or an eBook than sign up for a webinar. On the surface, MobileCause’s webinars were not successful.

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It’s imperative when putting together a webinar program, that you know exactly what your goals are. Are you looking to increase your number of leads, shorten your sales cycle, reduce churn, or become thought leaders in your industry. Depending on your audience and the type of webinars you produce, your goals and KPIs should be specific.

MobileCause decided on a two-fold goal. They wanted to shorten their sales cycle and become thought leaders in the non-profit fundraising space. After committing to a webinar program despite their doubts due to disproportionately fewer leads than with other content initiatives they found that 50% of their customers who signed up in a month had attended a webinar first.

Selling, Without Selling

Webinars are a fantastic way to spread your industry knowledge and become an authority in your space. But few potential customers what to attend a Webinar where they are going to be sold a product. They attend because they want to learn and get better at their craft or find solutions to problems they have encountered.

In their webinars, MobileCause has been sharing expert in demand fundraising advice to nonprofits by being on the forefront of trends. “Answer the questions people are asking,” Koenig stated about how to pick a webinar topic. You can find what is being asked by looking through your website’s Keyword data, see what’s trendy on social media or even what other webinars in your space are talking about.

In MobileCause’s research, they found that Millennials are less likely to respond to traditional fundraising efforts, instead they are more likely to respond to SMS, Social Media or mobile friendly registration forms. They also were quick to see the opportunity that Facebook Live could present in the fundraising space, as it’s an easy way to host a worldwide event at zero cost. Teaching their audience about these methods, while showing examples that used their product helps create a more informed lead that felt they genuinely benefited from the webinar, whether or not they sign up for MobileCause.

Screen Shot 2017-06-16 at 12.32.09 PMIn one month, Koenig recalled receiving 6000 leads. Only 1000 of those leads were from Webinars, but 50% of those that became customers had attended a webinar. Their sales team reported having shorter conversations as the value of the product was clear to those that attended the webinars. This proved that MobileCause had met both of their goals, shortening their sales cycle and becoming thought leaders. Webinars are now a permanent part of their marketing stack.

Your Own Webinars May Not Be Enough

Putting together your own webinar program is a fantastic way to grow your business. On the AnyMeeting blog we have talked about about the importance and steps to securing guest speakers or improving audience engagement. However, there is one aspect of webinars that we haven’t touched on: Becoming a guest speaker yourself.

Jeremy Koenig shared that it can sometimes be very difficult to secure a guest speaker. This is no reason not to hold a Webinar. Though having expert speakers is an added benefit, you can also round up your internal team or be your own speaker. In the end, it’s the content that matters.

For MobileCause, and also for our team at AnyMeeting, one piece of the guest speaker strategy is seeking our customers with a success story. Koenig tells us that his team will reach out to several customers and maybe a few will agree to participate.

What often goes unspoken is the impact the guest speaking spot has for the speaker’s business. Koenig recalled one speaker who was relatively unknown, but after joining their Webinar with over 1000 attendees had begun to see growth in their own business.

Partnering with other businesses with a pre-existing webinar program could be a great way to launch your own webinar strategy to gain exposure and grow your business. It can also help validate any internal doubt you may have about launching a webinar program of your own.

 

4 Steps to Increase Audience Engagement

If you host Webinars regularly you are all too familiar with this scenario: You’ve delivered highly researched information in your area of expertise for about an hour, but when you ask if there are any questions the room is silent. Though there were numerous attendees in the Webinar, were they even paying attention? Were your attendees only using you as background noise?

When you develop a Webinar you want people to get value out of the information you provide. The best way to ensure that is to keep your audience engaged by encouraging active participation. Not only will active participation help your attendees get more out of your webinar, it will help motivate you to give a better performance.

Don’t Get Straight to Business.

To increase participation with your webinar audience you will want to do as little talking at your attendees as possible. Instead try to have a discussion with your audience. While the bulk of your presentation will be going through slides or having various guest speakers share their knowledge, opening the floor in the beginning of a Webinar can help keep your audience invested.

As you are waiting for more people to join the Webinar who may be late or you’re getting set up, open the lines of communication. Whether that is through audio, chat or polling. Ask questions of your audience about what they would like to learn from your Webinar or if any of them have any questions before you begin. This way you can call back to these conversations during the main portion of your Webinar. Even referring to the attendee by name when you answer their question during the relevant section.

Integrate Polling and Questions Throughout

Most Webinars include some type of polling during the event. What’s important with polling is not that you conducted one or will use the information after the Webinar concludes, but what you can do with that information live. Can you show your audience that the polls or questions you asked impacted their experience?

Give the audience a choice of what story or example to hear from a past customer experience you are sharing. Or get a sense of what your audience already knows so you can spend more time in certain areas and speed through others.

You can also increase engagements by following up on your poll questions in the Webinar chat. If a poll asks audience members to express their level of knowledge on the topic at hand, have your host ask what are the sources of information they received or if they haven’t had any experience what spurred their interest.

Have Your Producer Be Active in the Chat

It’s no secret that during office meetings or presentations that co-workers are often speaking with each other through their office chat system, whether its Slack, HipChat or another tool. Maybe they are strategizing how to bring up a topic or they could be sending funny GIFs to each other. In a one-way presentation, such as a Webinar, distractions like this can play an even larger role.

To keep your audience engaged, have your producer or another team member spark conversation in the chat. Your producer can answer questions directly, conduct an informal poll or share reference material. The goal here is to keep your audience engaged with the Webinar so that they don’t start don’t get distracted and have your Webinar become white noise in the background.

Pro tip: having a separate team member in the role of producer will help your Webinar run more smoothly, as your host or speaker may be too busy to keep the conversation going in the chat.

Fake Some Starter Questions

No one wants to be the first one to ask a question or speak up in a room of strangers, even if that room is virtual. But you also don’t want to end your Webinar 15-minutes early because no one asked any questions. To get the ball rolling, have someone on your team chime in with a few starter questions.

You can either do this by having your host say they received a question from the chat or have another team member on the line ready to ask a few questions. Chances are there are people in your audience with those same questions.

You may also turn these questions back to your audience. When you receive a question, ask if anyone in your audience has any experience and wants to share their story. These moments may have an extraordinary impact on your audience as your attendees’ answers will help validate the content of your Webinar.  

Increasing audience engagement is imperative when building relationships and trust with your customers and prospects. When you show your audience that their individual needs matter you are more likely to meet your goals whether that means making a sale or teaching your customers how to use a feature more effectively.

AnyMeeting infuses many features to keep your audience engaged during your Webinar. With powerful features such as polling, audience reactions, chat and live Q&A, you can keep your audience’s attention with ease to meet your goals. Read more about AnyMeeting’s features here or, if you aren’t already a customer, start your free trial to host your first Webinar.

Pick the Right Metrics and KPIs to Measure the Success of Your Webinar Program

In an ideal world, as marketers, after we host a Webinar, we’d be instantly inundated with a spike in conversion rates and new leads. It would be clear that our efforts had paid off and we would immediately begin planning our next Webinar to repeat the results. But in the real world, our databases and attributions are never as clean as we’d like them to be.

How do we know if a Webinar campaign is successful? How do we know if a Webinar strategy is something we should continue to invest in? At AnyMeeting, we believe the key to hosting a successful Webinar and improve your strategy is only as good as your metrics and Key Performance Indicators (KPIs).

We know there are many blogs and articles out there that discuss Webinar KPIs, so let’s break these KPIs into four categories; Conversion Goals, Engagement, Acceleration and Impact. You may not need to track every statistic or may track a few that aren’t listed below, but choosing the right measures will go a long way into securing the health and growth of your business.

Conversion Goals

Conversion Goals are very straightforward. Ultimately, you will want your Webinar registrants and attendees to perform an action, whether that is signing up for your product (or service), upgrading to a more robust plan or using a specific feature (or service).

Signs Ups / Upgrades

The most common metric measured is the number of sign ups you received for your product, if you are using Webinars as a lead generation tool. It’s important to be able to attribute these conversions to your Webinar. A few options include, providing a promo code through your Webinar, tagging all Webinar registrants in your CRM, or dive into the nitty gritty of first- and last- touch attributions.

Feature Usage

Do you have customers that do not utilize the full capabilities of your product? If so, you may do a Webinar to encourage usages of specific features or services. You may have found that some feature usage leads to a higher Lifetime Value of your customers, so it’s imperative that your customers are aware of everything you have to offer.

When Feature Usage is your goal, isolate attendees of your webinar by tagging them in your CRM or Analytics Tool to analyze their behavior. Then check if there was a spike in usage over 30, 60, and/or 90 days.

Number of Leads

There are numerous ways to categorize your leads. You may be interested in net new names to your database or subscribers to an opt-in list or be more concerned with qualified leads for your marketing or sales teams. Regardless, this is a number you will want to track in both its raw numerical value and in its percent change Webinar-to-Webinar. If you are finding that you are receiving less leads with each new Webinar you may need to improve your Webinars content or adjust your marketing outreach.

Engagement

Registered vs Attended

How many people who registered for your Webinar actually attendee? It may surprise you, but this number is not as critical as you think. However, if your attendance rate is low you will want to make sure you have a strong post-webinar plan. This may include emailing a recording of your Webinar to all of the registrants and making sure that information is available through your blog and other sources. You will also want to make sure that those who registered, but did not attendee, still have an opportunity to interact with you and ask questions.

Without measuring this KPI, you may either be putting too much or too little effort into your Webinar follow-up.

Questions Asked

There is no better indicator that you are providing value to your attendees than lots of questions. This shows that your attendees have learned something new and found your Webinar engaging enough to want to dive deeper and achieve a higher level of clarity.

Pro Tip: If you do not receive questions, have a co-presenter with some prepared questions get the ball rolling. No one likes to be the first person to speak up! You can also use this allotted time to ask additional polling questions of your audience instead of letting the time go to waste and awkwardly ending your Webinar 10 minutes early. Remember, if recording your Webinar to play again at a later date, you will want to make sure you have a smooth ending.

Support/Sales Requests

Though you may not be able to get exact attribution, having an open dialogue with your sales and support teams to see if there is an uptick in tickets or inquiries after you have conducted a webinar. Make sure your internal teams are gathering information from these request to understand what motivated them to reach out.

Acceleration

Length of Sales-Cycle

Forgive the cliche, but time is money. Webinars are a great way to help shorten your sales cycle and to supercharge your customers’ knowledge of your product and it’s value prop. If it generally takes a customer 30 days to decide to purchase or upgrade to a paid service once they become a lead, hosting a webinar within the first 30 days may decrease the time it takes to convert.

Time-to-convert can often be overlooked in favor of new leads, but it can have a tremendous impact on your bottom line.

Pro Tip: Research what triggers your customers to convert and build a webinar around this topic. In AnyMeeting, you can pre-record this webinar to add it to an email drip or host in a monthly cadence so you can continually benefit without frequency becoming a major disturbance.

Cost Per Lead / Acquisition Cost

Along the same lines, is the Acquisition Cost of new customers or leads in your database. To know if you Webinar strategy is successful, it will benefit you to look into any connections between your Webinar costs and other marketing/sales tactics in terms of both raw number of leads/customers and time it takes to convert. If you can speed up your sales cycle, you can spend less money marketing towards your prospects.

Impact

Not all results from hosting a Webinar may be obvious or as tangible as a purchase or the number of people who register for your Webinar. There can also be an overall increase in your business being considered an authority in your field, increase of word of mouth recommendations and brand awareness. Choosing the right KPIs to correlate with this phenomenon is imperative when justifying your Webinar Program to a superior that may only been interested in hard data.

Views of Recordings/Associated Articles on your Website or Social Media

Because you can record your Webinar with AnyMeeting, Your Webinar becomes content that you can use over again or post through a variety of channels. Monitor the engagement of this derivative content, if you see an increase in views, likes and shares you may be building your business’s level of trust.

Registration Link Shares

If you are conducting Webinars regularly, you probably will not have a brand new list of people to share with every time. If your past attendees have enjoyed your Webinar and view you as a trusted authority they are more likely to share the link to your Webinar with a colleague or their professional networks.   

Content Planning

From an internal perspective, Webinars can be a great basis for planning content through the month, quarter or year. Webinars may take a bit more effort to produce than a post on Twitter, but they can fill your content pipeline for months. Look into internal metrics like the number of additional content pieces you were able to create, having publications posted on time, etc. While any conversions as a result may be difficult to tie directly back to your Webinar, it will be clear that your Webinar strategy is important to the overall growth of your business.

Those are just a few of the KPIs you can use to measure the success of your Webinar Program. It’s important to figure out which metrics are the most actionable for you and your team. Metrics shouldn’t be numbers that sit in a spreadsheet, but instead become the inspiration you need to iterate on your program to make them a greater success.

But none of these metrics mean anything if you aren’t hosting Webinars. That’s what we are here for.  Start your 14-day free AnyMeeting trial now to grow your business. AnyMeeting has pioneered small business Webinars by offering a completely free, full-featured, and easy-to-use webinar and web conferencing services tailored for small business users.

Webinar Pro-Tip: Host a Pre-Recorded Webinar

There are lots of moving parts to juggle when you host a live Webinar. While we’ve recently compiled a checklist of all of the important things you must do to host a successful Webinar, anything can happen when you click “Go On Air.” Anything like getting a persistent cough or your guest speaker cancelling at the last minute can cause a minor setback. Even though we can’t protect you from all unforeseen circumstances, pre-recording your Webinar is a great way make sure you Webinar runs smoothly.

Pre-Recording Your Webinar with AnyMeeting

Did you know that AnyMeeting’s webinar software allows you to playback MP4 video in HD? This is a great feature to use to share video clips during your webinar; and you can also use this feature to ensure you have a perfect performance or to re-host a previously held Webinar for a new audience.

To host a pre-recorded Webinar you have two options. You can either create an MP4 file using your own video editing software, or host a Webinar using AnyMeeting at your convenience. Then record the Webinar, download it, and upload when you are ready to host the Webinar for an audience using MP4 playback. Both of these options allow you to go back and fix mistakes or improve sections that may need to be tightened or free up internal resources.

Download-Recording
From your AnyMeeting account go to the Recordings tab and click “recording” to download an MP4 file of your Webinar.

Today, most computers and laptops come pre-installed with with great software for basic video editing, either Windows Movie Maker (PC Users) or iMovie (Mac Users) making it easy to make simple edits to your Webinar before hosting a pre-recorded version. Either way you can splice up your Webinar into shorter, digestible pieces to share on your blog, social channels, and website.

If you haven’t used Windows Movie Maker or iMovie before, they’re very easy to use and there are plenty of tutorials available on YouTube to help make you an expert. (Click Here for iMovie Tutorial or Click Here for Windows Movie Maker)

Hosting a Pre-Recorded Webinar

Hosting a pre-recorded webinar will allow you to relax while ensuring your Webinar runs smoothly, though we still recommend including a live element to your Webinar. At AnyMeeting, we like to keep a live introduction and hosting a Live Q&A at the end of your webinar. This will help provide consistency if those who were recorded on the webinar were not able to attend. (If possible, try to have your speakers available in real-time for the Q&A)

You can also mix and match recorded and live elements. If you have a compelling speaker with limited availability, you can have their parts recorded while the rest of the Webinar is live for your other speakers. This may help keep your content up-to-date if there are any references to data or events that are no longer current.

Hosting pre-recorded Webinars may become a vital part of any successful company’s Webinar strategy. With that in mind, we do encourage transparency with your audience. Let them know when you are playing a recording and remind them that a real person is there to engage with them throughout. This can easily be seen as a benefit as it will let your experts personally engage with your audience throughout the webinar, allowing more one-on-one time to get questions answered.

Are ready to host your next webinar? Start your 14-day free trial now to grow your business. AnyMeeting has pioneered small business Webinars by offering a completely free, full-featured, and easy-to-use webinar and web conferencing service tailored for small business users.

Live Webinar Checklist: Make Your Next Webinar Great

Successful companies hold webinars regularly, but preparing for webinars can be a daunting task if they aren’t part of your regular routine. While setting up a webinar, you may find there are lots of moving parts and it can feel like you are in a circus spinning plates.

You are more likely to forget something important or host a subpar webinar if you don’t commit to dedicating the time and resources to get it right and check off all items on your list. Forgetting a single item on your checklist can cause anxiety, and honestly, we’ve all experience a few snafus.

We’ve recently interviewed Webinar expert, Ken Molay, President of Webinar Success and combined with our own in house expertise; we compiled a Webinar Checklist. We hope this list will aid you in conducting glitch-free and engaging Webinars. To start, at AnyMeeting, we recommend giving yourself at least 30 days to create and prepare for a successful webinar.

“A good webinar requires investment of time and effort. Bad webinars are quicker and easier to do, but is that how you want to present yourself and your company? You wouldn’t throw together a trade show booth at the last minute… why would you spend less on a webinar that hundreds of potential customers will see?”

Ken Molay, President of Webinar Success

One Month Out

  •  Secure speaker & confirm availability
  •  Review your webinar title & description and confirm date & time.
  •  Review your webinar registration/landing page to share with your audience!

Pro Tip: Get this information to your marketing & sales teams ASAP so they can begin talking about your webinar to create buzz and get sign ups. Even if the webinar isn’t completely scripted yet; a few talking points of what to expect will go a long way.

  •  Schedule a time with your webinar team and presenter for a rehearsal.

Pro Tip: Host this rehearsal at least one-week prior to your webinar. It’s imperative to make sure you understand your webinar platform’s controls, discuss introductions and hand-offs, and run through your entire presentation start to finish, especially if there are multiple presenters to adjust time allotments.

  • Create a survey that attendees will receive at the end of the webinar.
  • Send your speaker an outline of your standard webinar format so they know what to expect.

Pro Tip: If hosting a pre-recorded webinar, it’s important to be transparent with your audience. Let them know you are playing a prerecorded Webinar so that you are available to answer questions throughout to offer a better, more engaging experience. Otherwise, your audience will figure it out and will be less likely to engage and may drop..

  • Decide your Goals/KPI. (e.g. are you looking to simply add to your lead funnel and get names for an email list or are you hoping to engage and prove yourself as trusted resource in your industry)
  • Identify all key players and their responsibilities. (Host, Moderators, Presenter, etc)

Pro Tip: For webinars with a large audience, have a dedicated moderator as most technical challenges and questions come during the beginning of a webinar while the Host is doing the introduction. For webinars with a smaller audience these roles can be combined.

  • Complete Slides
  • Ask your speaker to promote your webinar
    • Share registration page through emails and social media posts.
    • Blog post that provides an intro to your topic with a link to your webinar.
    • Have speaker guest blog on other outlets and blogs to get the word out. 

One Week Out

  • Review & finalize slides.
  • Send promotional emails with call-to-action to register for your webinar.
  • Conduct webinar rehearsal, platform walkthrough & technical test.

Pro Tip: This is a good time to reiterate the timing of your transitions and poll questions or any details about the introduction.

Day of Webinar

  • Send final reminders to your audience via social media & email about your webinar.
  • Sign-in 15 minutes early to webinar platform.
  • Once signed in, go over any last minute details while waiting in the “Green Room” before the Webinar begins.
  • Press “Go On Air” to go live to your attendees.
  • Have a great webinar!

After Your Webinar

  • Send a Thank You email to those who had registered and attended your webinar.

Pro Tip: Segment your email list between these two groups. Include both a link to a recording of your webinar as well as a Registration link for your next webinar.

  • Write a summary of your Webinar on your company’s blog including a link to the recorded version.
  • Share the blog summary of your Webinar through your company’s social channels and in your next email newsletter.
  • Repurpose the content of your webinar, poll findings and audience questions to maintain a strong content pipeline.

Hosting a good webinar always comes back to how prepared you were. With this checklist, you should be well on your way to hosting a webinar that’s both engaging and runs smoothly.Ready to host your next webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. Start your 14-day free trial now

Maintain Customer Engagement Between Webinars by Repurposing your Content

Conducting your webinar is about a lot more than the 45 minutes or hour you spend talking into your laptop’s webcam. Your webinar can be a jumping off point to keep your customers and audience highly engaged until you host your next webinar.

Here are 7 Pro Tips to keep engagement high between webinars by repurposing the content you’ve already created:

  1. Create an Infographic after polling your audience.

During your webinar, poll your audience. By asking a few questions you’ll quickly get enough data to make a short infographic to share on your blog and social channels. Make sure when sharing this data you mention that it came from attendees of a webinar so it is not confused with a scientific poll.

2. Write blog posts expanding on individual sections of your webinar or audience questions.

Each section of your webinar can easily be expanded on. Combine additional information and answers to your audience questions in a series of blog posts. Since you already know that people are engaging on these topics, it’s the easiest thing you can do to fill your content pipeline.

You can also transcribe the entire webinar and post it on your blog. At AnyMeeting we recommend using TranscribeMe!

3. Add registrants to an email nurture that reiterates key points and expands on your positions.

It’s fantastic that those who attended your webinar are already highly engaged. You do not want to let these people fall into the void. Add your attendees and people who registered, but did not show up, into a separate email nurture. Share additional information on the topics presented in the webinar and any other follow up content with them. Your last email in this campaign should be an invite to your next webinar.

4. Pitch yourself and your team as a Thought Leaders

To expand your reach and authority on the discussed topic, use your webinar as a basis to pitch publishers to write (or allow you to guest blog) on their websites. You can also pitch to be a guest on a podcast or speaker at an industry conference or Meetup.

5. Upload your webinar to YouTube, Vimeo or other video platform.

Leverage your webinar by editing a few highlights and sharing them as clips on social video platforms. Short clips cut from your full-length webinar may be highly shareable and help create buzz for your business with very little additional effort.

You can also use these clips to funnel people into your full length recording. With AnyMeeting records can live behind a login screen so this is a great way to collect more leads from past webinars.

6. Beef up your SEO by creating landing pages.

Creating a resource area on your website is a great way to boost your SEO. Take some topics from your webinar and create evergreen landing pages for visitors of your site to find. As a bonus, you will be able to use your webinar as content for SEM, display ad or remarketing campaigns.

7. Upgrade your onboarding and prospect drip campaigns with thought leadership content.

Adding thought leadership content in your prospect or onboarding email nurtures is a great way to keep everyone interested. Using your webinar content to spruce up this content to make it more engaging and share your expertise will only help those now learning about you and your business.

Webinars can be a time consuming endeavor, but their ROI can be exponential if you properly leverage your content by repurposing and introducing it through a variety of channels. By conducting a webinar each month or quarter you will never have to worry about filling your content pipeline.

Ready to host a webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. Start your 14-day free trial now

Why Successful Companies Do Webinars Regularly

For successful companies, hosting regular webinars is a no brainer. Webinars are one of the best ways to extend your business’s reach, build your sales pipeline, or grow your audience. And most B2B marketers agree. In their 2016 content marketing survey, the Content Marketing Institute found that webinars ranked as the 2nd most effective type of content, behind only in-person events. Yet, webinars ranked 11th for content marketing activities completed, with only 66% of B2B marketers reporting that they had conducted a webinar in 2016.  

If you are one of the 34% of business that did not host a webinar in the last year, you are probably falling behind.  Most businesses find that webinars are one of the most effective ways to engage with their customers and prospects and build their business.

Not convinced? We’ve spoken to business leaders who conduct webinars regularly and here’s what we’ve learned.

You Can’t Get a Better ROI

Compared to other higher-cost marketing methods, webinars are very cheap to produce. Aside from the low monthly cost of an AnyMeeting account, webinars can be nearly free. To get started you don’t need a sophisticated set up. Simply have one of your team member find a quiet room with their laptop and with a couple of prepared slides and a demo or screenshare of your product and they’re ready to go. Of course, you can make your webinars more sophisticated as you gain experience by pre-recording presentations, incorporating videos, and increasing your preparation time.

Despite the minimal costs, webinars have the potential to fill your lead funnel, speed up your sales cycle and help significantly improve the retention of current customers by engaging with them in a personal setting with a customized message.

You will also get a higher return from your time. Some webinars will only last an hour, even with time for questions. Other marketing methods can takes hours to produce and weeks of getting trapped in a feedback loop. Since webinars are live, you only have to prepare and then host, with modest additional time to review results and leverage the AnyMeeting tools for follow ups. Instead of being locked in a delayed feedback loop, you learn from the process and iterate for your next webinar. During live presentations, your audience will be much more forgiving of any mistakes than they would in a highly produced video or similar piece of content.

“If you have sales team of 40 people doing 5 demos a day, you are not getting enough leverage. Webinars let you do a demo for 3000 people at once.”

Jeremy Koenig, Creative Director at MobileCause.

Spending a few hours to engage personally with a large swath of customers and prospects without physical barriers in place can have a huge impact on the growth of your business.

EDUCATE YOUR AUDIENCE; THEN LEARN FROM YOUR AUDIENCE

Sometimes webinars aren’t only about how you can inform your audience, it’s equally important to use the opportunity to get feedback from your customers, as well as prospective customers who may not have purchased your product yet. Successful businesses rely on this engagement and real-time feedback loop to ensure they are always in step with their target audience to make informed decisions around both their product roadmap and future marketing initiatives.

Using polling or a Q&A during your webinar will help you gather feedback to improve your product and messaging. Is there any confusion around what your product offers? What its best features are?   Why haven’t your prospective customers purchased? Are you being asked to add a feature that you already have? Are there common themes surrounding the usability of your product or unsolved weaknesses that need to be addressed?

Jeremy Koenig, Creative Director of MobileCause, conducts webinars at least monthly and debriefs with his team after each webinar to discuss what went well and what might need to be improved. His team also spends time analyzing the questions they were asked and comments they received to further learn from their audience.

For every customer that is giving feedback, there is another customer who thought the same thing and didn’t say anything. Webinars allow you to address both your silent and vocal customers, which will go further to increase your authority and credibility on the topics or products you are discussing.

This engagement may lead to prospective customers giving your product a chance or convince an existing customer to stick around a bit longer all while you are both growing your business and finding opportunities to improve.

FILLS YOUR CONTENT PIPELINE FOR MONTHS

Successful companies know that a well planned content marketing strategy is key to grow their businesses. Webinars are a great way to lay the foundation of your content marketing, as you are able to repurpose your webinar content in blog posts, video clips, infographics, meetups, webpages and more.

“Our webmaster takes webinar content to create evergreen SEO pages. We transcribe all of our content and visuals in pages and create a library to train customers and help potential customers.”

Jeremy Koenig, Creative Director at MobileCause

Now that you have a newly filled lead funnel or have identified existing leads most likely to buy, you can combine the questions and comments you received during your webinar to create specific content to speed up your sales cycle or increase the retention of existing customers. Not only are you filling your content pipeline, you are creating content that will be exponentially more effective.

In future posts,  we’ll spend more time exploring  how to re-purpose your webinar to create the most efficient strategy to grow your business. But if you already have lots of content, we’ll show you how to become thought leaders and market leaders by adapting your content for webinars.

Are you ready to take the plunge and host your first webinar? AnyMeeting is a webinar service designed and priced for small businesses. We offer a full-featured web conferencing platform for all of your webinar, online meeting and video conferencing needs. Test us and let us know what you think–start your 14-day free trial now

Feature Spotlight: Webinar Survey

A survey can be a very powerful tool; especially when paired with webinar service, like AnyMeeting, to boost your business or conduct your training sessions. Attendee feedback is essential when it comes to measuring ROI or gauging if your message was received. Moreover, it’s important to gain feedback after each of your webinars, so you can improve and evolve as a presenter, and determine the direction you’d like to go when it comes to future online presentations.

The easy-to-use and integrated AnyMeeting survey tool provides the opportunity to collect attendee demographics, gauge the performance of the webinar presenter, content, and technology, plus any other custom questions you may have for participants. Never used our survey tool? No problem. Here’s a step-by-step guide to get you started:

1. When setting up your meeting or event in the AnyMeeting app, you will be guided through the following 6 steps: Invitation, Registration, Survey, Preview, and Finish. Once you have provided basic information for your webinar invitation, you will have the option to create an attendee registration form, followed by a prompt to create a survey for your webinar audience.

Survey - Create Survey

  1. The AnyMeeting survey form allows presenters to customize the following fields:
  • Survey Header Text – Text to appear at the top of your survey, usually like an intro
  • Standard Fields – Common fields like address, marketing information, and rating scale for the presentation
  • Custom Fields – Allows you to add your own questions to the survey, with an option to score the custom questions as if it was a test.  
  • Footer Text – Text to appear at the bottom of your survey, usually like a thank you
  • Additional Options – Receiving email notifications every time someone fills out this survey, or providing a link for attendees to visit after the survey is completed. 

Survey-Custom Fields

  1. Once you have completed survey customization, you will be able to preview the survey, and if it’s good-to-go, simply click “Finish.” Keep in mind, your webinar attendees will be taken to your survey immediately following your webinar, but you also have the option to send the survey link to individuals manually — like in a follow-up email. 
  2.  The results are in! Ready to check out your survey data? Locate the completed webinar in your Account Manager, and click the meeting header text to be taken to a “Meeting Details” page. Click the “Survey” tab to view survey data. From here, you have the option to view or edit the survey, and more importantly, export and download the data as a CSV file to create your own spreadsheet. Apply this information to help shape your next meeting, presentation, or training session. 

Survey - Export Data

 

As a presenter, it’s important to keep your audience engaged, to know what they really thought of your presentation, and measure what they have learned. AnyMeeting’s survey feature empowers you to do just that, and it’s included with your Webinar Pro subscription — so be sure to take advantage of it!

For more information about AnyMeeting’s webinar service and robust features, visit www.anymeeting.com.

 

Recorded Webinars Make Great Content

Content from your recorded webinars is a valuable tool for marketing, training or customer support. In fact, studies reveal that visually appealing content, such as video, is more effective in marketing and generating leads than traditional written content. So why not make the most of your webinars? AnyMeeting’s recording feature can record almost every aspect of your webinar, including the screen sharing, video conferencing and the audio, so you can reuse your presentation or demonstration again and again.  (But keep in mind that YouTube videos can’t be recorded due to copyright issues!)

recordthismeeting

Once your webinar has concluded, AnyMeeting provides you with a link, and download option, so you can upload the video to a desired destination (your website, YouTube channel, etc.) and start directing folks to your content via blog entry or social media post. AnyMeeting also provides settings to enable your recordings to be password protected, if that suits your needs. This video content can be easily repurposed for multiple promotions or training sessions.

Ready to build a whole library of content and create a valuable resource for employees, customers or prospects? Just press “Start Recording” and AnyMeeting does all of the work for you. For more information about AnyMeeting’s free webinar service, visit www.anymeeting.com.