121 Temps “Winning Webinar Strategy”

121 Temps photo121 Temps, an Australian company launched by Liz Parker in 2007, helps women who want to work from home.  They help former teachers, paralegals, project managers, salespeople, personal assistants and others re-enter the workforce by establishing and promoting work-from-home businesses.

Who is the target audience for your marketing webinars?

Women with interest in building work-from-home businesses as well as companies seeking the talents of these work-from-home professionals.

What goals were are you looking to accomplish with your webinars?

121 Temps uses webinars to attract women who are thinking about working as “virtual assistants,” to train virtual assistants and virtual receptionists, and to promote 121 Temps through thought leadership opportunities with related organizations like the Australian Businesswomens’ Network and government sponsored small business festivals.

How do you attract people to your webinars?

121 Temps uses a variety of sources to build their webinar audiences, including:

  • Joint speaking opportunities with related organizations like the Australian Businesswomens’ Network and AAVIP (Australian Association for Virtual Industry Professionals)
  • Email invitations to their contact list developed over their 9-year history
  • Outreach to people and groups via social media, especially Facebook, Linkedin and Twitter
  • Advertising on Facebook


What content are you typically presenting in your marketing webinars?

The informational sessions span a wide range of topics depending on the goal and audience, but here is one example on creating “a one-page easy plan for your business”:

https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF51DE848347

What are your personal tips for conducting effective marketing webinars?

“5 Lessons I have learned and how I have changed my tactics over the years:

  1. Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  2. Ask a question for each screen and get feedback in the chat box
  3. Start the session with some housekeeping and expectations
    1. Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
    2. Expectations – come as a student with an open mind and ask lots of questions
  4. Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  5. Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

 

What has been the biggest surprise or learning you’d like to share with others?

Liz has been most surprised by how comfortable she has become presenting to large groups in a webinar environment.  “It was a bit scary at first, and it was hard to tell if the presentations were going well.”  But by changing her style and adding more questions, Liz became very comfortable.  It takes practice, though.  “It took two years” before I was completely comfortable.

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Three Keys to Meeting and Webinar Success

web-conferencing-field2Effective meetings and webinars start with proper preparation and readiness. That includes the content as well as your tools.

Here are three ways to boost your effectiveness:

1) Make screen sharing easy
If you plan on sharing your screen, a presentation or document, make sure you are using our latest screen sharing plug-ins!  Learn more and ensure you have installed our latest plug-ins for Windows and Mac.

2) Go mobile
Empower your attendees to participate in meetings and webinars via their mobile devices and tablets. Need to hop into a meeting real quick on the go?  Check out ouriPad and Android Tablet Apps to attend the meeting FAST!

3) Check your system
Critical for presenters: ensure your system, network and internet is capable of running a successful meeting or webinar. Take the system test now!

AnyMeeting Launches Single Sign-On from Chrome Web Store

As you know, AnyMeeting has worked closely with Google, being integrated with the Google Apps Marketplace.  Now, AnyMeeting is integrated with the Chrome Web Store, offering an easy, single sign-on option for Google Chrome users.  If you are a user of Google Chrome, you can download and install the AnyMeeting application and have easy and instant access to AnyMeeting through your Google Chrome account.

So, install the AnyMeeting app today and see how fast and easy starting your next meeting can be.  Also, be sure to rate the AnyMeeting app and post a review of your experience.

Tips and Guidelines for an Effective Video Presentation

By Anna Brown, ConnectYourHome Cable TV and Internet

With technology becoming more cost effective and reliable, you may find yourself in the position of making remote video presentations more often. Travel costs are high, and as a presenter it often makes sense to do a remote presentation to save time and money for both you and your client.

Anytime you give a presentation, there are general guidelines you want to follow to make it interesting and relevant to your audience. Giving a remote presentation adds a layer of complexity because of the technology involved. In addition, if you are not in the room it is not possible to see the audience’s body language and adjust. Special considerations need to be made for remote presentations to make sure everything goes smoothly.

Have a Good Presentation

The fact that you are presenting from a remote location can cause you to get so caught up in the technology arrangements that you forget to prepare your presentation thoroughly. The first key to an effective video presentation is to simply prepare an effective presentation. Here are four steps that can help.

  • Create your content with your audience in mind. Rather than starting off with a self-introduction, start off with something that will capture your audience’s attention. Tell a story or give an interesting fact. Follow up with an explanation of the problem, solution, and an action step they can take.
  • Stay Focused on the Topic. Make sure both your script and your visuals relate to the topic at hand. You don’t want your audience wondering when you will get to the point – especially if you are doing a remote presentation, where an audience member is more likely to multi-task or slip out of the room.
  • Maintain Good Body Language and Tone. Make sure your body language is good – posture, smile, and use of your hands while speaking. Don’t pace or have other distracting movements. Also, make sure your tone is the right volume and pace. You want your audience to hear you and be able to understand what you are saying, especially when dealing with video conferencing technology.
  • Finish Early. Saying more is not always better. In an era of short attention spans, it’s a good idea to finish early. Not only does this leave more time for questions, it also helps you stay focused and efficient.

Prepare the Remote Technology

This is the part of a video conference that makes everyone the most nervous. What if there isn’t enough bandwidth to handle the video? What if the sound stops working? There are many video conference horror stories, and you want to make sure your presentation isn’t one of them. Here are four steps you can take.

  • Have Someone Watching the Software. During your presentation, have someone assigned to keep an eye on the conferencing software. Make sure this person reads up on troubleshooting tips before the event and thoroughly understands how the software works. This can be your go-to person if something fails while you are live.
  • Do Two Practices. Most people know that it’s a good idea to do a run-through before the event just to make sure everything is working smoothly. Unfortunately, this practice generally happens about 20 minutes prior to the live presentation. It’s actually a good idea to do two practices. The first one can be a technology check, making sure that the video is clear and audio is working. The second one will be for feedback – do a portion of your presentation and let your on-site coordinator tell you if your tone or pace is off, or if your visuals are hard to see. Making these adjustments is key to a successful presentation.
  • Arrange for Audience Feedback. This can be done through chat channels if there are enough computers, but another great solution is to have your on-site coordinator give you behind the scenes feedback. I’ve heard of a system where the coordinator would text different letters to the presenter to let her know if the audience was engaged, bored, or had questions. This can help you overcome the distance and adjust your presentation to your audience needs.
  • Relax. Perhaps something will go wrong. If you are relaxed and go with the flow, your audience will have a much better impression than if you panic. Have a print-out of your presentation available to be handed out on-site if everything goes wrong. Other than that, just relax and take things as they come. Both you and your audience will have a better experience.

Doing a remote video conference can save a lot of time and money for both the speaker and the client. By following the above eight simple steps, you can make sure that you are prepared to deliver a great presentation with as few technical issues as possible. Good luck!

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS

Post-Webinar Email Funnel

Post-Webinar Email

By Jay Moore, AWeber Email Marketing

Your webinar is all wrapped up, attendees are leaving, and you’re breathing a sigh of relief, knowing that you did a great job.  But what do you do now?

Delivering valuable content doesn’t have to end on the final slide — you can still reach out to your attendees through post-webinar email funnels.

What’s a post-webinar email funnel?

Simply put, this is a series of emails that are sent out to attendees after the webinar that contain information to further educate them on the webinar topic.  Content of these emails can include, but is not limited to:

  • A recording of the webinar
  • A copy of the slideshow (if applicable)
  • Links to additional educational resources
  • Call-to-action to sign up for your service/buy your product
  • Link to a schedule of upcoming webinars

The main objective of these post-webinar emails is to deliver a recording of the presentation to attendees, so they can watch it again at their leisure and really absorb the points covered. However, these emails also give us the chance to:

  • Promote related webinars that our attendees should register for. This increases webinar attendance and creates more opportunities to deliver value to customers and prospects.
  • Generate sales. While some attendees are already customers, many are not, and attended the webinar just to see what you have to offer. Your post-webinar emails should encourage prospects to start a trial of your product or service. These emails and calls to action can consistently generate new orders that likely would have slipped through the cracks without proper follow up.

Webinars + Email = Results

So what’s next?  Well, first make sure (if you haven’t already) to record your webinars.  The best case scenario would be to record them before the actual webinar takes place, that way attendees have a minimal wait to get that recording.

Then you’ll want to set up a series, maybe 2-3 emails, that include not only that recording but also any other content that would help your attendees better understand the material that was presented and make that decision to buy your product or sign up to your service.

Finally, it’s a good idea to track some of these actions.  Set up a simple spreadsheet to track the number of attendees, along with the number of sales that you record through those post-webinar emails.  Using these stats will help you identify what works, what doesn’t and where tweaks can be made in those post-webinar emails to make sure you’re providing the best content possible to your attendees.

 

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

 

7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts Webinar

Embracing the summer heat, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting.  A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” which expanded on her previous webinar in May.

We’d also like to thank the more than 140 attendees who participated with great questions and comments. Heather’s webinar provided more valuable insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.

UpComing Webinar: 7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts

Join us on Wednesday, July 25th at 11 a.m. Pacific for the next free webinar in our “Small Business Toolkit,” webinar series and get more helpful tips to ensure a successful webinar.  Professional webinar consultant Heather Butts will expand on her previous webinar from May 1st to provide additional guidance on the proper steps to take, and pitfalls to avoid when putting together a solid webinar that generates leads.

Additionally, Heather will offer all registrants a free report entitled, “Webinar Best Practices.”  She will also provide 10 participants with a free 30 minute consultation on their next webinar.

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis.  A recording of the webinar will also be made available.

The Benefit of Webinars

Webinar

Guest post by Robert DeVincent, Vice President of Product Marketing, Corcentric AP Outsourcing

Web-i-nar [web-uh-nahr]

seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.

Thank you dictionary.com for the lovely definition. This strange sounding word – with a rather lackluster definition – could be the ticket to resounding success for your company.  Many people don’t fully understand how the power of social media tools can boost their company’s profile and create an environment that is enjoyable for their customers at the same time.  Webinars are one of the most interactive forms of social media because they have incorporated live vocal visual communication; not only can you interact with people across the world, but you can chat with them one-on-one in real-time!

Webinars allow specialists within your company to really broadcast what they are good at. They allow you to draw in audiences that you may not otherwise reach by providing specialized training that is directly linked to your service or product.  By broadcasting webinars, you show yourself to be an expert in your niche, which can make your product or service more compelling to the end user.  Not only that, but you have full control over what your consumer learns about your product and what they do with it – you call the shots.

Twitter, Facebook, Reddit, and other social media sites, come with an aspect of the unknown, which rightfully causes some hesitation. You can certainly use those other networks to promote your upcoming webinar – and you should!  But when it comes to the actual production with webinars, the presenter is in control of what’s being communicated.

Most companies nowadays are in the business of sales – either selling a product, a service, or an individual – and webinars are the best way for your company to warm any potential business connections you might make by first having good conversations with them. Webinars are easily linked to other individuals and can be filmed and archived, so, not only will they be good in the right-here-and-now, but they will also be good for generating leads on downloads in the future. Depending on the quality of webinar, the amount of information you are sharing, and the market you are working in, your company stands to generate a large number of good leads that are already comfortable with your product and the information you are conveying.

Inbound marketing looks to be here to stay. Older marketing techniques like television, radio, and print ads are starting to slip in their effectiveness – so it is important that you and your company stay ahead of the curve. Starting to host your own Webinars is a great way to attract individual customers while still promoting yourself in a broader sense. By getting started with broadcasting your own Webinars you are taking a step in the right direction as well as a step ahead of the competition.

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

AnyMeeting Launches Improved System Test Feature

AnyMeeting System Test

At AnyMeeting, we want you to hold a successful online meeting every time, and key to this is making sure your system is up-to-date and running at its peak performance.  Therefore, we have just introduced an improved system test feature that will make sure you’re good to go.

Run the system test on your computer before your next meeting or webinar.  Simply click on the “Check your computer” button at the top of your account manager page.  You can also go to www.anymeeting.com/systemtest.  Any attendee invitations you send out automatically include this link, too.  For additional information on technical issues, please visit AnyMeeting’s Knowledgebase.

The system test checks many technical elements, from your operating system to network and JavaScript settings, to your current Flash and Java versions installed.  It will also check your speakers and screen resolution.

When the test is complete, a detailed report appears with the results, indicating that your system is good, or highlighting existing issues.  Highlighted issues will offer a clear explanation of the problem and link to a solution or suggestions on how it may be resolved.

7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts Webinar

AnyMeeting’s “Small Business Toolkit” webinar series kicked off May with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting.  A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar.”

We’d also like to thank the more than 200 attendees who participated with great questions and comments. Heather’s webinar provided great insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.