Moving in to fall, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Tom Treanor, veteran marketing expert and founder of Right Mix Marketing. A frequent user of AnyMeeting, we would like to thank Tom for presenting “5 Easy Ways to Create Content for Your Business Blog.”
We’d also like to thank the more than 200 attendees who participated with great questions and comments, and the over 1400 people who registered. Tom’s webinar provided valuable insight on ways to create great blog content faster and easier, so you can spend less time blogging and focus more on your business.
Join us Wednesday, October 10th at 11 am PT for the next free webinar of our “Small Business Toolkit” webinar series, and learn some easy ways to create content for your business blog. Tom Treanor, a veteran marketing expert and founder of Right Mix Marketing, will highlight 5 different ways to create good blog content faster and easier so you can spend more time on the business and less time blogging. All registrants will also receive a free copy of Right Mix Marketing’s “Blog Idea Generation Toolkit.”
Only 200 spots are available – so sign up today. Make sure you log in to the webinar early – attendance is on a first-come, first –served basis.
It can be difficult to get your company to break through the clutter of content that invades social media every day and boost lead generation. Social media is becoming increasingly visual, requiring you to go beyond text in order to get your message across. With this in mind, here are five visual ways to help generate leads for your business and increase the effectiveness of your social media efforts.
Pictures – A picture is worth a thousand words. We’ve heard this phrase over and over again, but there’s no denying its validity. Pictures provide a lot of information immediately and have become a big part of social media. A recent article in Fast Company by Intel’s social media strategist Ekaterina Walter, points to a 2012 study by ROI Research, which found that “44 percent of respondents were more likely to engage with brands if they post pictures than with any other media.”
Infographics – Visual graphs provide immediate information that is easy to interpret. Social media experts like Jeff Bullas and lead generation experts like Matt Ford often use such graphs in their blogs to clearly illustrate their point. In the past, it was hard to create infographics unless you had a graphic designer on staff. Today it’s much easier. In a PC World article earlier this year, Angela West describes how to get started and the tools you will need to create effective infographics that get the attention of your perspective leads. “By combining images with data, infographics get much more mileage than text or graphics alone.”
Company Website – Your website is perhaps the most important aspect of your company’s social media outreach. The website is the first place people go to when looking for information about your company, so it must grab the attention of your target audience and encourage engagement immediately upon entry. With this in mind, choosing the right images is essential when building your website. Designer and writer Andrew Beck sums it up nicely in The ROI Factor, “A well-constructed image will be infinitely more effective than any description a copywriter can add.”
YouTube – Where do the masses go when they want to watch the latest video? That’s right, YouTube. A YouTube video is a great way to not only capture the attention of your target audience it can capture the attention of everyone. YouTube videos can get played over and over again, and even go viral, bringing that much more exposure to your company’s story. According to an article by Melanie Perk on ViralAdNetwork.com, “YouTube can be one of the most effective and inexpensive ways of generating traffic for to your website.”
Webinar – A webinar is a great way to get your message out to the masses, and there are a variety of ways to use a webinar platform (like AnyMeeting) to increase your company’s visibility. Webinars provide a forum for you to show and discuss your product or service to a large audience (in multiple geographic locations), live, in real-time. Attendees can also participate with questions and comments. Webinars can also be recorded, so those who are not able to attend your presentation can still see and hear your story. Also, “webinars get linked to more often,” according to Matt Anderson, a marketing expert who contributes to MojoMediaLabs, “the more backlinks you have, the more authoritative your site is.”
They say a picture is worth a thousand words, so use visual components to your advantage. Social media provides a terrific outlet to get the word out about your company and its innovative product. Using visual components as part of your company’s social media strategy can help you rise above the clutter and quickly grab your target audience.
By Claudia Somerfield, Internet Blogger/Marketer, SEO Morpheus
Twitter is growing at an enormous speed. According to a report by Econsultancy, Twitter has more than 75 million user accounts in which 15 million users are active.
Everyone has heard and acknowledges the fact that Twitter is growing at a very fast pace. Research shows that Twitter has about 15 million active users out of their 75 million registered users list. That is quite an impressive figure to so many millions of people sending tweets. Several large businesses use it as a platform to keep their audience posted about their new products. Sometime ago, Google made a pact with Twitter to portray tweets in search results on Google. This has helped increase traffic drastically on the Google website too.
Tips to optimize Twitter Profile:
Businesses can show their presence by using tweets in the Google search engine. The current scenario is an ideal place and time for people to optimize their Twitter presence through Google search engine. Here are a few tips that can help increase brand awareness by building links to your website:
Creating a Twitter-handle
A username must be carefully chosen with the utmost care and consideration. This username will be used to show the profile on a search engine. It should be something that is relevant to a keyword in your niche operating area or something that is relevant to the brand name. This will help maximize your results when a search is done.
Retweetable key word rich tweets
There are only a specific number of characters that are permitted per tweet (140 characters). Hence, it is essential to use relevant words and stay related to the topic. Also, it is important to ensure that the tweet is not cluttered and stuffed with key words, as it may not hold the attention of the viewers or could be considered spam.
Optimize the profile
The bio in your profile is limited to 160 characters only. Hence it is vital to ensure the details are absolutely relevant and attractive to viewers. Search engines use the profile bio as description and therefore it is very important to have a proper and detailed description in the profile bio.
Links to twitter profile
Links are an important part of a profile as links make a profile stronger in a search engine. A profile can be linked via website and thus pass domain authority therein. Another technique at getting more viewers onto your twitter profile could be to increase the number of your followers. They could further provide the link to your profile to people on their list.
Hashtags are similar to key words meta data and therefore an important criteria for search engine consideration. Thus, creating a tweet prefixed with a word that has a hash symbol will increase viewership of your twitter profile.
Including the URL of your website in the account settings helps drive traffic to your website. Although there will not be any search engine link juice due to the ‘no follow system’ used by Twitter, it is still a part of the indexing done in the Google search engine.
Twitter has been growing enormously popular in the last few years. It is very essential to take necessary measures and adopt practices that make your Twitter performance outstanding. A popularly read tweet or profile is lucrative and beneficial to the writer.
Online Meeting Service Brings Innovative Resources, Including YouTube, to Over 200,000 Users
HUNTINGTON BEACH, Calif., August 16, 2012 –AnyMeeting, the free web conference and online meeting solution, today announced that it has achieved a milestone in the small business community. Over 200,000 registered users are using AnyMeeting’s service to help grow their small business. Breaking down the barriers to entry for small businesses, AnyMeeting is able to offer a solid, full-featured web conferencing and webinar service that is completely free to a market segment that is steadily growing.
“Spending on web conferencing solutions by small businesses is on the rise and is expected to grow 26 percent annually through 2016,” said Monik Seth, research analyst for AMI-Partners, an industry leading global research firm, specializing in IT, Telecom and Internet related sectors, with a focus on SMBs. “Solutions that are friendly to the small business community, like AnyMeeting, are wise to focus on within this market.”
AnyMeeting is full-featured to address the complete range of small business needs, from one-to-one video conferencing to 200 person webinars, and includes advanced features such as 6-way video conferencing, screen sharing, application sharing, recording, registration and survey forms, and more. Other AnyMeeting features that are uniquely important to small businesses include persistent personalized meeting URLs, social media integration, profile pages and webinar ticketing.
Always looking to innovate and add value, AnyMeeting has also introduced a new feature that will greatly enhance the in-meeting experience. Users can now share any YouTube video in their meeting by simply copying and pasting the URL of any YouTube video. The new feature offers synchronized controls, so that presenters can pause and skip ahead in a video, all while keeping their audience in perfect sync.
“By focusing on the needs of our existing small business customers, we’re building a service that meets the online meeting needs of the 30 million small businesses in the US, a hugely underserved market in our industry,” said Costin Tuculescu, president and CEO of AnyMeeting. “The addition of YouTube integration provides yet another tool to help our users make the most out of every meeting they hold.”
Over 4 billion videos on YouTube are viewed every day, and the site gets over 800 million unique visitors per month. It’s one of the most popular ways for people and small businesses to upload and view video content. Most likely, you already have videos on YouTube that you have posted or find value in.
Now, you can share YouTube videos with your attendees in meetings and webinars by simply copying and pasting the URL of any YouTube video. The new feature offers synchronized controls, so that presenters can pause and skip ahead in a video, all while keeping their audience in perfect sync.
AnyMeeting’s “Small Business Toolkit” webinar series kicked off summer with its latest guest webinar. Presented by Karen Cioffi, a multi-award winning writer, the webinar showed how to properly craft your written content for effective search engine ranking and optimization. It provided a lot of great advice and was ideal for anyone using article marketing and blog posting as part of their marketing strategy.
We would like to thank Karen for her insightful presentation, and the more than 150 attendees who participated with great comments and questions. If you were not able to attend the live presentation and would like to view the recording, just click: Recorded Webinar to Increase Content Visibility.
Join us Wednesday, June 20th at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and learn how to properly craft your written content for effective search engine ranking and optimization. Presented by Karen Cioffi, a multi-award winning writer and founder of Writers on the Move, this webinar is ideal for anyone using article marketing and blog posting as part of their marketing strategy.
Additionally, Karen will offer a free copy of her e-book, “Article Content Properly Formatted and Optimized,” to all registrants.
Only 200 spots are available – so sign up today for free. Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.
Using Twitter as your marketing strategy, to ensure success in your business, is the call of the hour. Experts say that imbibing ways to market your products through social networking sites, like Twitter, is a powerful way of achieving outstanding performance and immediate results, with limited expenditure and capital investment. Not only does Twitter assist in enhancing your online web experience by building your credentials, but it also takes your business to a profitable position through employment of every marketing effort that you undertake, to promote your product.
However, to ensure great heights in business, through Twitter, it is very crucial to target the right audience group by creating a potential Twitter marketing strategy. If you manage to hit the right cord, this social networking chain would promise a sure shot productive, successful and powerful business organization, from its budding stage.
The right way of using Twitter for the growth of your business
1. Identify your target audience- To ensure growth and success in your business through Twitter, the first and foremost step is to clearly describe and ascertain your target audience. Being well versed with Twitter’s operational guidelines and including Twitter handles of real target users is a must. Also, developing a persona by representing your customers on Twitter or another social media site can also be very useful in your endeavor of making it big in your field of business operations.
2. Know your goals clearly, to score high- Before you step into marketing your products through Twitter, it is very essential to ascertain the result that Twitter participation would bring about to your business and the amount of customer benefit that it would assign you.
The key to success for any business rests on its database who reads your tweets. So, it is very important to grow your tweet followers, if you want your business to grow and achieve great heights. Also, it is more important to make your fan base a responsive one, rather than just an add-on to a huge follower-list. The response that you receive from your follow-up messages from followers, will only determine the popularity and goodwill of your business enterprise, and not just the long list of your audience. Your goal should be to convert your data base into prospective customers, if you want to touch the sky of success.
3. Ascertain where Twitter fits into your overall online marketing strategy- Any marketing tool that you select for the growth and success of your business, should be chosen with proper planning and understanding, by ascertaining its role in doing so. While choosing Twitter to do the needful, clearly identify and understand the role that you want it to play. Whether you want to utilize it as a customer service tool for brand monitoring, monitoring for sales opportunities or for enhancing other corporate social activities like blogging, Facebook, YouTube or anything else, be clear in your mind and proceed accordingly.
If Twitter is chosen for communicating and social networking media, Twitter can help you to connect to customers, prospects, journalists, candidates, investors and marketing partners. It is very crucial to comprehend where Twitter fits within your overall mix of online marketing and communication.
4. Twitter is a tool, as per the tactics you use- Twitter cannot promise you to touch the skies of success just by gaining popularity on it, without addressing a proper plan for reaching those pre-set goals. A step-by-step planning and execution of the same lays the foundation for the overall long term success of the business. So, first design and optimize your Twitter page, which should be significant enough with diverse tweets. Follow a proper theme and be consistent enough in messaging and in reaching out to your audience. Only a well organized and frequently followed Twitter account walks the ramp of success.
5. Measure twice, Tweet once- It is equally essential to identify referrals via various URL shortening services through your Twitter account. Your followers should be monitored on a regular day to day basis, as a mix of data points along with measurement tools, implemented with proper planning to acquire your business goal, is the key to your success and growth through Twitter.
How to grow your Twitter followers
As we have mentioned above, the key to success and growth of a business through Twitter is by growing your Twitter followers. Here’s how to do it.
1. Business Card Strategy- Your Twitter handle should be vividly added to a classy business card, which in turn should be exchanged during offline seminars, workshops and conferences. Remember, using the power of a smart business card strategy can take your business to sky rocketing levels through Twitter, provided you make sure to include your Twitter handle in a well inscribed manner, on it.
2. Guest Posting Strategy- For the enhancement and growth of a business using Twitter, the strategy of guest posting is being emphasized on, to a great extent. Getting your guest work featured across several A-list blogs can ensure you of an incredible response from Twitter followers. As on your part, keep posting quality articles, to grab and retain the excitement of your customers and followers.
3. Position yourself as an expert- First impression is always the last impression. Right from day one, let your work do the talking on your behalf. Try to make an identity of your own, as an expert internet marketer, by winning the hearts of your prospects. Be a hero in the eyes of your followers by positioning yourself as a top-notch content writer, simply by taking real time in writing your blogs.
4. Share with a friend link- If you use e-mails as a media of communicating with your subscribers, a sheath approach of increasing your followers is by adding an anchor to your Twitter handle and requesting your recipients to share them with their friends. This approach would promise an overwhelming response by causing a viral marketing surge between your Twitter users and their associated links.
5. Automate and schedule Tweets- It is not always possible to be personally available all the time to post new tweets. However, by using free and paid Twitter tools and applications, to automate and schedule your activities, can promise fresh content to your followers consistently, at all times, and even attract new visitors on to your blog. Action responds to reaction so step up and boost your business prospects with Twitter marketing strategies to get amazing results.
A contest taking place in social media can be the perfect way to increase the popularity of your website and to bring up the number of high quality links that you have.
Social media provides so many marketing opportunities that it is difficult to list everything in detail. A contest may be the perfect way to increase your traffic and to get quality links to your website.
Holding a fun and successful social media contest is an easy task, as long as you do your homework in advance. Getting prepared and knowing how to carry out the campaign is essential for its success.
Determine Your Goals
Before you plan anything else, you should have an idea about the goal of your social media campaign.
Do you want to get high quality links to your website only? Are you also looking forward to increased brand recognition and a bigger loyal audience? Your goals will show you which strategy will be the most efficient.
Deciding on the goals will also give you an idea about the best social network for the needs of your campaign. A video contest on YouTube may be a good option but you will probably see better results from hosting a competition on another social network. Take the time to come up with a strategy to make the entire process easier.
Stimulate Game Participants to Link
A YouTube video contest is the perfect way to get links to your website. Still, many other options are possible.
A Facebook photo contest or a game that makes people share content with their friends may be even better. It has to be catchy, it has to be fun and it needs to provide the right kind of stimulus for people to take part in the game.
If it looks like a mere promotional attempt that is 100 percent product or company targeted, you will be losing some of the potential participants before the game even starts. Internet users today are very used to marketing methods and they will ignore you if you try to fool them.
Here is an example of a good campaign. You can have a quiz carried out in a popular social network of your preference. Once the quiz is completed, you can provide participants with additional information for each question that is coming from your website.
This strategy works because people will be learning something new and interesting. At the same time, you will be increasing brand awareness and creating high quality links to your own content.
Provide Game Participants with the Right Award
People will be stimulated to participate in your game only if you provide them with the right kind of stimulus. There needs to be an award of some kind. If you are asking people to help you, you definitely need to be giving something in return.
Choose an award that is somehow connected to your business. It does not have to be something overly expensive but try to refrain from being cheap. The campaign is carried out a single time and you can afford several nice and fun gifts.
While the game is taking place, you should be monitoring and analyzing results. If anything appears to be inefficient, you need to be ready to do changes on the spot. This is one of the biggest advantages of internet – you can change a campaign element, as soon as you notice that it is producing mediocre results.
Let User Votes Influence the Winner
Create a page for each contest finalist and share the pages through social media. Mention that users can vote for their favorite entry and the entry with the most votes wins. If voting is only one of the criteria, then mention other factors that will determine the winner.
Allowing voting will generate natural links to those pages on your site as participants will be spreading the link around so that they get more votes. Other sites like contest blogs will also link to your site on their own.