Online Meetings, A Valuable Tool For Small Business

 

The web conference or online meeting has become a valuable tool for small businesses, opening a variety of options for connecting with clients and colleagues immediately.  As the growth of the small business community continues, we see an increasing amount of companies with employees working remotely.

In fact, a survey of 1,500 business owners was conducted earlier this year by Elance, a site that matches employers with employees who are able to work remotely.  The survey found that 54 percent of those business owners expect the majority of their work force to be working online by 2017.

A remote work force can help remove barriers that small businesses previously faced.  Employers are no longer bound by the location of their employees, and can select the best talent available, not just the best talent located in the immediate area.  Employees are no longer obligated to relocate their families when accepting a position that is located on the other side of the country.

The web conference now allows employers to connect with their remote workers in real time, who can share progress with their current assignments and discuss upcoming projects.  Employers can also train new employees and conduct performance reviews.  Web conferencing literally tears down the walls of the conventional office and provides a more flexible work environment.

The online meeting can also save time when conducting business with clients.  Instead of dealing with the travel time and expense it can take to meet with an existing or perspective client in person, the web conference can get that important meeting started immediately, and at no cost with a solution like AnyMeeting.

There are several resources available online that offer tips to help ensure a smooth and successful web conference.  Productivity501.com  has several articles including one with nine tips for effective online meetings.

5 Easy Ways to Create Content for Your Business Blog

Moving in to fall, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Tom Treanor, veteran marketing expert and founder of Right Mix Marketing.  A frequent user of AnyMeeting, we would like to thank Tom for presenting “5 Easy Ways to Create Content for Your Business Blog.”

We’d also like to thank the more than 200 attendees who participated with great questions and comments, and the over 1400 people who registered. Tom’s webinar provided valuable insight on ways to create great blog content faster and easier, so you can spend less time blogging and focus more on your business.

If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Create Content for Your Business Blog.

UpComing Webinar: 5 Easy Ways to Create Content for Your Business Blog

Join us Wednesday, October 10th at 11 am PT for the next free webinar of our “Small Business Toolkit” webinar series, and learn some easy ways to create content for your business blog. Tom Treanor, a veteran marketing expert and founder of Right Mix Marketing, will highlight 5 different ways to create good blog content faster and easier so you can spend more time on the business and less time blogging.  All registrants will also receive a free copy of Right Mix Marketing’s “Blog Idea Generation Toolkit.”

Only 200 spots are available – so sign up today. Make sure you log in to the webinar early – attendance is on a first-come, first –served basis.

5 Visual Ways to Increase Lead Generation Effectiveness

It can be difficult to get your company to break through the clutter of content that invades social media every day and boost lead generation.  Social media is becoming increasingly visual, requiring you to go beyond text in order to get your message across.  With this in mind, here are five visual ways to help generate leads for your business and increase the effectiveness of your social media efforts.

  1. Pictures – A picture is worth a thousand words.  We’ve heard this phrase over and over again, but there’s no denying its validity.  Pictures provide a lot of information immediately and have become a big part of social media.  A recent article in Fast Company by Intel’s social media strategist Ekaterina Walter, points to a 2012 study by ROI Research, which found that “44 percent of respondents were more likely to engage with brands if they post pictures than with any other media.”
  2. Infographics – Visual graphs provide immediate information that is easy to interpret.  Social media experts like Jeff Bullas and lead generation experts like Matt Ford often use such graphs in their blogs to clearly illustrate their point.  In the past, it was hard to create infographics unless you had a graphic designer on staff.  Today it’s much easier.  In a PC World article earlier this year, Angela West describes how to get started and the tools you will need to create effective infographics that get the attention of your perspective leads. “By combining images with data, infographics get much more mileage than text or graphics alone.”
  3. Company Website – Your website is perhaps the most important aspect of your company’s social media outreach.  The website is the first place people go to when looking for information about your company, so it must grab the attention of your target audience and encourage engagement immediately upon entry.  With this in mind, choosing the right images is essential when building your website.  Designer and writer Andrew Beck sums it up nicely in The ROI Factor, “A well-constructed image will be infinitely more effective than any description a copywriter can add.”
  4. YouTube – Where do the masses go when they want to watch the latest video?  That’s right, YouTube.  A YouTube video is a great way to not only capture the attention of your target audience it can capture the attention of everyone. YouTube videos can get played over and over again, and even go viral, bringing that much more exposure to your company’s story.  According to an article by Melanie Perk on ViralAdNetwork.com, “YouTube can be one of the most effective and inexpensive ways of generating traffic for to your website.”
  5. Webinar – A webinar is a great way to get your message out to the masses, and there are a variety of ways to use a webinar platform (like AnyMeeting) to increase your company’s visibility.  Webinars provide a forum for you to show and discuss your product or service to a large audience (in multiple geographic locations), live, in real-time.  Attendees can also participate with questions and comments.  Webinars can also be recorded, so those who are not able to attend your presentation can still see and hear your story.  Also, “webinars get linked to more often,” according to Matt Anderson, a marketing expert who contributes to MojoMediaLabs, “the more backlinks you have, the more authoritative your site is.”

They say a picture is worth a thousand words, so use visual components to your advantage.  Social media provides a terrific outlet to get the word out about your company and its innovative product.  Using visual components as part of your company’s social media strategy can help you rise above the clutter and quickly grab your target audience.

Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

By Claudia Somerfield, Internet Blogger/Marketer, SEO Morpheus

Twitter is growing at an enormous speed. According to a report by Econsultancy, Twitter has more than 75 million user accounts in which 15 million users are active.

Introduction:

Everyone has heard and acknowledges the fact that Twitter is growing at a very fast pace. Research shows that Twitter has about 15 million active users out of their 75 million registered users list. That is quite an impressive figure to so many millions of people sending tweets. Several large businesses use it as a platform to keep their audience posted about their new products. Sometime ago, Google made a pact with Twitter to portray tweets in search results on Google. This has helped increase traffic drastically on the Google website too.

Tips to optimize Twitter Profile:

Businesses can show their presence by using tweets in the Google search engine. The current scenario is an ideal place and time for people to optimize their Twitter presence through Google search engine. Here are a few tips that can help increase brand awareness by building links to your website:

Creating a Twitter-handle

A username must be carefully chosen with the utmost care and consideration. This username will be used to show the profile on a search engine. It should be something that is relevant to a keyword in your niche operating area or something that is relevant to the brand name.  This will help maximize your results when a search is done.

Retweetable key word rich tweets

There are only a specific number of characters that are permitted per tweet (140 characters). Hence, it is essential to use relevant words and stay related to the topic. Also, it is important to ensure that the tweet is not cluttered and stuffed with key words, as it may not hold the attention of the viewers or could be considered spam.

Optimize the profile

The bio in your profile is limited to 160 characters only. Hence it is vital to ensure the details are absolutely relevant and attractive to viewers. Search engines use the profile bio as description and therefore it is very important to have a proper and detailed description in the profile bio.

Links to twitter profile

Links are an important part of a profile as links make a profile stronger in a search engine. A profile can be linked via website and thus pass domain authority therein. Another technique at getting more viewers onto your twitter profile could be to increase the number of your followers. They could further provide the link to your profile to people on their list.

Hashtags

Hashtags are similar to key words meta data and therefore an important criteria for search engine consideration. Thus, creating a tweet prefixed with a word that has a hash symbol will increase viewership of your twitter profile.

URL update

Including the URL of your website in the account settings helps drive traffic to your website. Although there will not be any search engine link juice due to the ‘no follow system’ used by Twitter, it is still a part of the indexing done in the Google search engine.

Conclusion

Twitter has been growing enormously popular in the last few years. It is very essential to take necessary measures and adopt practices that make your Twitter performance outstanding. A popularly read tweet or profile is lucrative and beneficial to the writer.

 

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

Free Webinar: 26 Minutes. A Cup of Coffee and Empowering Your Business with the Cloud

If you’re a small business owner, you might be wondering, what’s all the fuss about the Cloud? What are the options and is one right for your business?

In this 26 minute webinar, you’ll get answers to the eight essential Cloud questions that every 15+ employee business needs answered and learn how moving your business to the Cloud will drive business improvement.

And just to make it a more pleasant experience, AdarIT will mail you a mug of Starbucks VIA coffee and Twining Earl Grey tea to sip while you learn. No big time commitment. No pressure. Just add hot water. It’s the easiest way to empower your business and get your head into the Clouds.

Two Sessions!
September 11th: Register Now – it’s free! and September 13th: Register Now – it’s free!

7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts Webinar

Embracing the summer heat, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting.  A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” which expanded on her previous webinar in May.

We’d also like to thank the more than 140 attendees who participated with great questions and comments. Heather’s webinar provided more valuable insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.

Use Formatted and Optimized Article Content to Increase Your Visibility

Karen Cioffi Webinar

AnyMeeting’s “Small Business Toolkit” webinar series kicked off summer with its latest guest webinar. Presented by Karen Cioffi, a multi-award winning writer, the webinar showed how to properly craft your written content for effective search engine ranking and optimization. It provided a lot of great advice and was ideal for anyone using article marketing and blog posting as part of their marketing strategy.

We would like to thank Karen for her insightful presentation, and the more than 150 attendees who participated with great comments and questions.  If you were not able to attend the live presentation and would like to view the recording, just click: Recorded Webinar to Increase Content Visibility.

5 Reasons Web Conferencing Is Great For Your Business

Web Conferencing

by Debra Johnson, blogger and editor of nanny housekeeper

Web conferencing is the way that meetings are done in the 21st century. Conducting a meeting without having to leave the office saves money and time for your company. Your business is more efficient when it has a good web conferencing system.

Benefit #1-Save Money On Travel Costs

Conducting a meeting via a web conference means no one has to travel. Say you are meeting with clients in Japan. It would cost thousands of dollars to buy plane tickets and book hotel rooms. Food and other incidentals would cost even more.

Benefit #2-Stop Wasting Time In Traffic

Walking to the conference room from your office only takes a couple minutes. You don’t want to sit in traffic for 30 minutes going to a meeting that is only scheduled to take 15 minutes. Wasted time equals less productivity for the company.

Benefit #3-Hold Meetings With Multiple Parties

You may need to bring in more than one person or company to seal the deal. Your company can meet in person with a local group while web conferencing with investors from across the country. It helps everyone get on the same page in a quicker fashion.

Benefit #4-Discuss Business From Wherever You Are

People who work from home can conduct business while the kids take their afternoon nap. Having a web conferencing system allows for face-to-face meetings at home, on the road or wherever else you may be. It adds a nice layer of convenience for everyone involved in the meeting.

Benefit #5-Solve Problems On The Fly

A traveling salesman may have run into trouble trying to close a deal for your company. Perhaps your employee said something that he shouldn’t have said to a client overseas. Having the ability to hold a web conference allows you to diffuse a situation that could potentially get ugly.

The ability to hold a face-to-face meeting from anywhere is crucial in the business world today. Web conferences save time, money and allow you to be productive from wherever you are. That means more productivity for both managers and employees at the company. Lower costs and increased productivity will equal higher profits for everyone.

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

UpComing WEBINAR: Use Formatted and Optimized Article Content to Increase Your Visibility

Karen Cioffi

Join us Wednesday, June 20th at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and learn how to properly craft your written content for effective search engine ranking and optimization.  Presented by Karen Cioffi, a multi-award winning writer and founder of Writers on the Move, this webinar is ideal for anyone using article marketing and blog posting as part of their marketing strategy.

Additionally, Karen will offer a free copy of her e-book, “Article Content Properly Formatted and Optimized,” to all registrants.

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.