Winning Webinar Strategies for Small Business

If you’re looking to grow your small business with digital marketing – this webinar is for you!

Watch this webinar featuring John Jantsch, Founder of Duct Tape Marketing, who discusses the many ways you can use webinars to help grow your business. John is followed by Nicole Kroese, VP of Marketing at Likeable Local, who shares tips on how to use social media to build your webinar audiences and expand your relationship with registrants afterward.

You’ll get insight into:

  • Best practices in using webinars to grow your small business
  • How to use social media to increase awareness—and market your webinars
  • How to build an audience for your webinars
  • Driving value and results after your webinar

Watch the entire webinar now!

You can also get the full presentation – available on SlideShare:

To check out additional webinars and sign up for our next session – check the schedule here.

10 Ways Webinars Could Be Building Your Small Business

This is a guest post by John Jantsch – Duct Tape Marketing

iStock_000034684846_SmallSmall business owners have a lot on their plate. You know running a business is no easy feat. Because of all the time constraints being put on you, it is easy to relegate marketing to the back burner.

Sure, you write blog posts and create content whenever you get a few free hours or need a break from the business side of things. Bigger marketing tools, such as webinars, though, are for a time in the future when you’ve grown a lot and can better justify taking the time and effort necessary to host a webinar that is valuable to your customers.

If done right, however, webinars can be an integral part of your content marketing strategy for many reasons. They can also be used in multiple ways. The effort you put into a webinar can result in not only great leads, but can also be the foundation of multiple pieces of content. Here are 10 reasons to hold webinars as part of your small business marketing plan.

  1. Networking. One of the best ways webinars can help you is through networking. Unless you do all your webinars yourself, you will likely need some help. Finding someone to host a guest webinar for you is a great way to expand your network, and when you give them a little bit of publicity, they might reciprocate by asking you to help out on one of their webinars.  
  2. Contacts. Webinars is one of the best content marketing tools if you want to gather a list of potential clients. Most webinars have you sign up ahead of time. Once the viewer has registered, you have all of their contact information. So even offering a free webinar can ultimately make you money in future sales.  
  3. Prestige. Even the word webinar sounds fancy. Everybody has a blog and a Twitter handle, but not everybody offers webinars. Seeing them listed on a site or having them pull up in a Google search can add a little prestige to a website that just might make the product you are selling seem a little bit more legitimate and trustworthy.
  4. MultiPurpose. When you create a webinar, you can multi-purpose it as a blog as well. All you have to do is add a line or a paragraph about the webinar and then insert the webinar, or a link to it, in the post. That way, you get two content marketing posts for the price (and time) of one.
  5. Communication. Hosting a webinar is a great way to communicate with your target audience. Webinars are interactive, so not only do you get a list of contacts by hosting a webinar, you get to hear, and answer, real customer questions.
  6. Research. The interactive component of a webinar has another important consequence. The questions that people ask during webinars show just what their concerns are. Answering those questions during the webinar helps foster communication, but examining those questions in more depth at the end of the webinar gives you valuable research into future webinar and social media topics as well as what people are looking for in your service.
  7. Money. While a lot of people host webinars for free, you can charge for them as well. Even if only one out of four of your webinars are for profit, this is one of the only content marketing strategies that can actually make you money by their very existence.
  8. Social Media. Hosting a webinar does not have to be done strictly on top of your other social media campaigns. You can Tweet about the webinar and use your other social media outlets to promote it.
  9. Accreditation. If your webinar is geared towards professionals who need accreditation hours (e.g., lawyers), you can go through the process to set your webinars up with credits, which will make them much more likely to sit down and pay attention to what you are teaching.
  10. Repurposing. Once you have a few webinars under your belt, you can update what you already have with new information instead of starting from scratch.  

Plus, here is a bonus for you. In addition to all of the above, webinars are just a really good way to build up brand recognition.

Creating Webinars

While thinking about creating a webinar can be daunting, it does not have to be. There are many tutorials, and even webinars, that can walk you through the steps. If you just are not good with that type of thing or simply do not have time, you can still take advantage of these great marketing tools. Think about using a marketing service that could help you create them. You’ve got to spend money to make money, after all, and the small cost of marketing can make you a lot of money with the new business it will supply you.

Sign up for a free 14-day trial with AnyMeeting’s Webinar Pro and get started with your first webinar today.

Kwela Leadership and Talent Management “Winning Webinar Strategy”

 

Kwela logo

Kwela Leadership and Talent Management is a Vancouver-based consulting company that specializes in leadership development, team building, organizational development and training for businesses of all sizes.

Who is the target audience for your marketing webinars?

Both current clients and new client prospects.

What goals were are you looking to accomplish with your webinars?

The primary objective of these informational webinars is to deepen Kwela’s relationship with its current clients, in what is a strongly relationship-driven business.  A secondary objective is to engage with new prospect by providing information relevant to the services Kwela provides, without a hard sell.

How do you attract people to your webinars?

Kwela encourages its staff to reach out personally to each of its clients when inviting them to these information sessions.  It also promotes them via its website to attract new client prospects.

What content are you typically presenting in your marketing webinars?

Informational webinars on topics important to its clients and prospects, without any hard selling.  Past sessions include:

– Performance management best practices

– How to build a high performing team

– Selecting and hiring great talent

The sessions are generally about one hour or less with Q&A breaks at key points throughout the presentations.

What are your personal tips for conducting effective marketing webinars?

* “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.

* Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.

* Keep the content simple, without too much content on each slide.

* Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.

* Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

What has been the biggest surprise or learning you’d like to share with others?

The biggest surprise has been how challenging it can be to engage with audiences remotely versus in person.  It requires practice to overcome the limits of online versus in-person presentations.

Like their webinar strategy? Vote Now!

PROergonomics “Winning Webinar Strategy”


The mission of PROergonomics is to provide solutions to advance clients’ ergonomic strategies to help reduce injury risk and improve workplace design.

Who is the target audience for your marketing webinars?

Company HR and/or health & safety managers

What goals were are you looking to accomplish with your webinars?

“It’s a great way to drive traffic to our website, generate interest in our business, educate our clients about what we can do to help them, and it’s also a great offer on a cold call if the client isn’t interested in a meeting.  This way, we still get them connected to us so that we can open up that conversation again later.”

How do you attract people to your webinars?

The webinar events complement PROergonomics’ prospecting activities including cold calling and tradeshows.  The company also sends e-newsletters each month, which include articles about the webinar topics, and promotes upcoming and past webinars on its website.

What content are you typically presenting in your marketing webinars/

Informational topics of direct interest to HR and health & safety managers.  Titles of recent events include:

* What Makes a Product “Ergonomic”?

* Developing an Onsite Stretching Program

* Addressing the Millennial Workforce Through Ergonomics”

Content includes PowerPoint presentations as well as chat-based Q&A to engage the audience, which range in size from 30-40 people.

What are your personal tips for conducting effective marketing webinars?

* Keep presentations informational and not too “salesy.”

* Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.

* Keep events to an hour or less to be respectful of the time demands of your audience.

* Ask questions of your audience, which can be managed through chat, to further engage them.

What has been the biggest surprise or learning you’d like to share with others?

The importance of making an offer to all participants – ideally one that is closely tied to the topic of your presentation, such as a 30-minute free consultation related to the topic area.  Then follow up with each participant to further drive participation in that offer.
Like their Winning Webinar Strategy? Vote Now!

Winning Webinar Strategies – Vote for your favorite

.yop_poll_vote_button{ padding: 5px; } .yop-poll-container input { width: 20px; }

After collecting numerous submissions for our Winning Webinar Strategies promotion, we’re excited to announce the finalists!

Thank you to everyone who submitted their webinar strategies. We’re excited to hear so many of you are producing impactful webinar programs that are making a real difference in your business and the community. Keep it up!

Now, to help us select a winner – vote for your favorite! Follow the links to review their winning webinar strategies then come back here and vote!

[yop_poll id=”1″ tr_id=””” show_results=”-1″]

 

Here are the finalists for this season’s Winning Webinar Strategies promotion:

Liz Parker, 121 Temps Winning Webinar Strategy

Check

Top webinar tips from Liz:

  • Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  • Ask a question for each screen and get feedback in the chat box
  • Start the session with some housekeeping and expectations.
  • Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
  • Expectations – come as a student with an open mind and ask lots of questions
  • Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  • Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

Read the 121 Temps full webinar strategy here (then come back and vote below!)

Nic Tsangarakis, Kwela Leadership and Talent Management Winning Webinar Strategy

Top webinar tips from Nic:

  • “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.
  • Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.
  • Keep the content simple, without too much content on each slide.
  • Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.
  • Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

Read the Kwela full webinar strategy here (then come back and vote below!)

Jennifer McGillis, PROergonomics Winning Webinar Strategy

Top webinar tips from Jennifer:

  • Keep presentations informational and not too “salesy.”
  • Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.
  • Keep events to an hour or less to be respectful of the time demands of your audience.
  • Ask questions of your audience, which can be managed through chat, to further engage them.

Read the PROergonomics full webinar strategy here (then come back and vote below!)

Review their programs and then tell us below which one you feel others can best learn from!

[yop_poll id=”1″ tr_id=””” show_results=”-1″]

121 Temps “Winning Webinar Strategy”

121 Temps photo121 Temps, an Australian company launched by Liz Parker in 2007, helps women who want to work from home.  They help former teachers, paralegals, project managers, salespeople, personal assistants and others re-enter the workforce by establishing and promoting work-from-home businesses.

Who is the target audience for your marketing webinars?

Women with interest in building work-from-home businesses as well as companies seeking the talents of these work-from-home professionals.

What goals were are you looking to accomplish with your webinars?

121 Temps uses webinars to attract women who are thinking about working as “virtual assistants,” to train virtual assistants and virtual receptionists, and to promote 121 Temps through thought leadership opportunities with related organizations like the Australian Businesswomens’ Network and government sponsored small business festivals.

How do you attract people to your webinars?

121 Temps uses a variety of sources to build their webinar audiences, including:

  • Joint speaking opportunities with related organizations like the Australian Businesswomens’ Network and AAVIP (Australian Association for Virtual Industry Professionals)
  • Email invitations to their contact list developed over their 9-year history
  • Outreach to people and groups via social media, especially Facebook, Linkedin and Twitter
  • Advertising on Facebook


What content are you typically presenting in your marketing webinars?

The informational sessions span a wide range of topics depending on the goal and audience, but here is one example on creating “a one-page easy plan for your business”:

https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF51DE848347

What are your personal tips for conducting effective marketing webinars?

“5 Lessons I have learned and how I have changed my tactics over the years:

  1. Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  2. Ask a question for each screen and get feedback in the chat box
  3. Start the session with some housekeeping and expectations
    1. Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
    2. Expectations – come as a student with an open mind and ask lots of questions
  4. Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  5. Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

 

What has been the biggest surprise or learning you’d like to share with others?

Liz has been most surprised by how comfortable she has become presenting to large groups in a webinar environment.  “It was a bit scary at first, and it was hard to tell if the presentations were going well.”  But by changing her style and adding more questions, Liz became very comfortable.  It takes practice, though.  “It took two years” before I was completely comfortable.

Like their webinar strategy? Vote Now!

Creating Killer Presentations: 5 Shocking Mistakes to Avoid

AnyMeeting users share thousands of presentations every month (literally) with nearly 20% of all meetings including a shared presentation. That is a lot of PowerPoint! And if you’re like most people, you’ve sat through a lot of PowerPoint presentations yourself. How many of them really rocked? And how many of them were just plain bad?

To help you rock your next presentation, tune-up your current one and shine like a star, check out these terrific tips:

Post-Webinar Email Funnel

Post-Webinar Email

By Jay Moore, AWeber Email Marketing

Your webinar is all wrapped up, attendees are leaving, and you’re breathing a sigh of relief, knowing that you did a great job.  But what do you do now?

Delivering valuable content doesn’t have to end on the final slide — you can still reach out to your attendees through post-webinar email funnels.

What’s a post-webinar email funnel?

Simply put, this is a series of emails that are sent out to attendees after the webinar that contain information to further educate them on the webinar topic.  Content of these emails can include, but is not limited to:

  • A recording of the webinar
  • A copy of the slideshow (if applicable)
  • Links to additional educational resources
  • Call-to-action to sign up for your service/buy your product
  • Link to a schedule of upcoming webinars

The main objective of these post-webinar emails is to deliver a recording of the presentation to attendees, so they can watch it again at their leisure and really absorb the points covered. However, these emails also give us the chance to:

  • Promote related webinars that our attendees should register for. This increases webinar attendance and creates more opportunities to deliver value to customers and prospects.
  • Generate sales. While some attendees are already customers, many are not, and attended the webinar just to see what you have to offer. Your post-webinar emails should encourage prospects to start a trial of your product or service. These emails and calls to action can consistently generate new orders that likely would have slipped through the cracks without proper follow up.

Webinars + Email = Results

So what’s next?  Well, first make sure (if you haven’t already) to record your webinars.  The best case scenario would be to record them before the actual webinar takes place, that way attendees have a minimal wait to get that recording.

Then you’ll want to set up a series, maybe 2-3 emails, that include not only that recording but also any other content that would help your attendees better understand the material that was presented and make that decision to buy your product or sign up to your service.

Finally, it’s a good idea to track some of these actions.  Set up a simple spreadsheet to track the number of attendees, along with the number of sales that you record through those post-webinar emails.  Using these stats will help you identify what works, what doesn’t and where tweaks can be made in those post-webinar emails to make sure you’re providing the best content possible to your attendees.

 

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

 

Contest: Share Your Online Meeting Success Story

Nexus 7 Tablet

Have a great meeting or webinar that you recorded in AnyMeeting and want to share?

This is your chance to showcase your business, your experience, and a recent “meeting success story” with the AnyMeeting community.

Do you have a compelling presentation, case study, business tips, or something else you feel others can learn from, or be entertained by?

We want to hear from you. Contest details: Your “Meeting Success Story” may be entered throughout the month of August. Top story submissions will be featured on Facebook and on our blog. A winner will be selected and receive the grand prize of a new Google Nexus7 Tablet. Cool…

How do you enter? It’s easy. Simply send an email with a link to your AnyMeeting recorded meeting (or record a new one) to press@anymeeting.com (subject line: AnyMeeting Success Story Submission).

Be sure your “story” will help others learn (or laugh). Feel free to get creative. Include any details of the meeting or webinar results (e.g. how it helped your business). What was unique or interesting about your presentation, the meeting format, how you got people to attend your meeting and the results of your efforts?

This is a terrific opportunity to showcase your skills, highlight your business and win the new Google Android tablet! Start a New Meeting Now.

7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts Webinar

Embracing the summer heat, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting.  A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” which expanded on her previous webinar in May.

We’d also like to thank the more than 140 attendees who participated with great questions and comments. Heather’s webinar provided more valuable insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.