How Web Conferencing is Empowering Student Success

By Simon Breedon, Examiner.com, Degree Jungle,

Web conferencing has enhanced the effectiveness of online education, as well as brick and mortar education tenfold. Students are utilizing web conferencing tools more frequently and on a more goal-driven basis. From sharing files and engaging in social debates, to holding live instructional events entirely online, web-conferencing as an educational tool is changing how schools and universities function. This trend can be seen taking place both inside the classroom and outside where students are not just socializing with fellow classmates, but engaging with mentors in the form of webinars and study groups. The following are some of the interesting ways in which students can use web conferencing both inside and outside of the classroom.

In the Classroom

Inside the classroom, in both college and on the high school level, the expectation for students to be technologically savvy is becoming more pressing. This requires students to show they can utilize tools that extend much further than Microsoft Excel, or the basic Power Point Presentation. Web conferencing is the perfect tool to satisfy this expectation. In addition to being a valuable resource for information by providing students with the ability to contact experts in a certain field, web conferencing can also be used as a digital presentation tool in the classroom for live interviews with experts. Before conferencing was applicable as an integral part of the classroom, the thought of having an author present a live reading of their critically acclaimed novel, or having an actual political leader speak at a small classroom event would have only been possible in the rarest of opportune occasions. Web conferencing makes this type of exchange more convenient and thus more possible.

Outside the Classroom

Outside the classroom, students have the power to engage their fellow classmates on a level that is unprecedented. They can interact with mentors and experts for coaching and counseling. In many cases, counseling or consultancy services that were available to students in the past were often overlooked or avoided due to their lack of privacy or convenience. Tutoring services, foreign language studies, and adolescent counseling are all services that were costly or time consuming, but video conferencing makes them cost effective and time efficient. The most important aspect of this innovative resource is that students now have the ability to reach out and get assistance they need from the best possible source. They are no longer limited to resources just within their immediate surroundings, or community. The possibilities for education are truly globalized through web conferencing.

Future trends

Now that web conferencing applications like Skype and Google Talk are extending their functionality to mobile devices, students will truly be able to conference on the go. The fact that numerous mobile devices are extending their use to faster 4G networks makes data streaming and sharing much more plausible as well. The best benefit of being able to engage a large group through a web conference by cell phone is the ability to share files conveniently and securely with an entire group within the span of few seconds while on a daily jog, or running other errands. The multi-functional nature of web conferencing on mobile devices allows for an entirely new realm of possibilities in education and business.

 

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Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

By Claudia Somerfield, Internet Blogger/Marketer, SEO Morpheus

Twitter is growing at an enormous speed. According to a report by Econsultancy, Twitter has more than 75 million user accounts in which 15 million users are active.

Introduction:

Everyone has heard and acknowledges the fact that Twitter is growing at a very fast pace. Research shows that Twitter has about 15 million active users out of their 75 million registered users list. That is quite an impressive figure to so many millions of people sending tweets. Several large businesses use it as a platform to keep their audience posted about their new products. Sometime ago, Google made a pact with Twitter to portray tweets in search results on Google. This has helped increase traffic drastically on the Google website too.

Tips to optimize Twitter Profile:

Businesses can show their presence by using tweets in the Google search engine. The current scenario is an ideal place and time for people to optimize their Twitter presence through Google search engine. Here are a few tips that can help increase brand awareness by building links to your website:

Creating a Twitter-handle

A username must be carefully chosen with the utmost care and consideration. This username will be used to show the profile on a search engine. It should be something that is relevant to a keyword in your niche operating area or something that is relevant to the brand name.  This will help maximize your results when a search is done.

Retweetable key word rich tweets

There are only a specific number of characters that are permitted per tweet (140 characters). Hence, it is essential to use relevant words and stay related to the topic. Also, it is important to ensure that the tweet is not cluttered and stuffed with key words, as it may not hold the attention of the viewers or could be considered spam.

Optimize the profile

The bio in your profile is limited to 160 characters only. Hence it is vital to ensure the details are absolutely relevant and attractive to viewers. Search engines use the profile bio as description and therefore it is very important to have a proper and detailed description in the profile bio.

Links to twitter profile

Links are an important part of a profile as links make a profile stronger in a search engine. A profile can be linked via website and thus pass domain authority therein. Another technique at getting more viewers onto your twitter profile could be to increase the number of your followers. They could further provide the link to your profile to people on their list.

Hashtags

Hashtags are similar to key words meta data and therefore an important criteria for search engine consideration. Thus, creating a tweet prefixed with a word that has a hash symbol will increase viewership of your twitter profile.

URL update

Including the URL of your website in the account settings helps drive traffic to your website. Although there will not be any search engine link juice due to the ‘no follow system’ used by Twitter, it is still a part of the indexing done in the Google search engine.

Conclusion

Twitter has been growing enormously popular in the last few years. It is very essential to take necessary measures and adopt practices that make your Twitter performance outstanding. A popularly read tweet or profile is lucrative and beneficial to the writer.

 

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Tips and Guidelines for an Effective Video Presentation

By Anna Brown, ConnectYourHome Cable TV and Internet

With technology becoming more cost effective and reliable, you may find yourself in the position of making remote video presentations more often. Travel costs are high, and as a presenter it often makes sense to do a remote presentation to save time and money for both you and your client.

Anytime you give a presentation, there are general guidelines you want to follow to make it interesting and relevant to your audience. Giving a remote presentation adds a layer of complexity because of the technology involved. In addition, if you are not in the room it is not possible to see the audience’s body language and adjust. Special considerations need to be made for remote presentations to make sure everything goes smoothly.

Have a Good Presentation

The fact that you are presenting from a remote location can cause you to get so caught up in the technology arrangements that you forget to prepare your presentation thoroughly. The first key to an effective video presentation is to simply prepare an effective presentation. Here are four steps that can help.

  • Create your content with your audience in mind. Rather than starting off with a self-introduction, start off with something that will capture your audience’s attention. Tell a story or give an interesting fact. Follow up with an explanation of the problem, solution, and an action step they can take.
  • Stay Focused on the Topic. Make sure both your script and your visuals relate to the topic at hand. You don’t want your audience wondering when you will get to the point – especially if you are doing a remote presentation, where an audience member is more likely to multi-task or slip out of the room.
  • Maintain Good Body Language and Tone. Make sure your body language is good – posture, smile, and use of your hands while speaking. Don’t pace or have other distracting movements. Also, make sure your tone is the right volume and pace. You want your audience to hear you and be able to understand what you are saying, especially when dealing with video conferencing technology.
  • Finish Early. Saying more is not always better. In an era of short attention spans, it’s a good idea to finish early. Not only does this leave more time for questions, it also helps you stay focused and efficient.

Prepare the Remote Technology

This is the part of a video conference that makes everyone the most nervous. What if there isn’t enough bandwidth to handle the video? What if the sound stops working? There are many video conference horror stories, and you want to make sure your presentation isn’t one of them. Here are four steps you can take.

  • Have Someone Watching the Software. During your presentation, have someone assigned to keep an eye on the conferencing software. Make sure this person reads up on troubleshooting tips before the event and thoroughly understands how the software works. This can be your go-to person if something fails while you are live.
  • Do Two Practices. Most people know that it’s a good idea to do a run-through before the event just to make sure everything is working smoothly. Unfortunately, this practice generally happens about 20 minutes prior to the live presentation. It’s actually a good idea to do two practices. The first one can be a technology check, making sure that the video is clear and audio is working. The second one will be for feedback – do a portion of your presentation and let your on-site coordinator tell you if your tone or pace is off, or if your visuals are hard to see. Making these adjustments is key to a successful presentation.
  • Arrange for Audience Feedback. This can be done through chat channels if there are enough computers, but another great solution is to have your on-site coordinator give you behind the scenes feedback. I’ve heard of a system where the coordinator would text different letters to the presenter to let her know if the audience was engaged, bored, or had questions. This can help you overcome the distance and adjust your presentation to your audience needs.
  • Relax. Perhaps something will go wrong. If you are relaxed and go with the flow, your audience will have a much better impression than if you panic. Have a print-out of your presentation available to be handed out on-site if everything goes wrong. Other than that, just relax and take things as they come. Both you and your audience will have a better experience.

Doing a remote video conference can save a lot of time and money for both the speaker and the client. By following the above eight simple steps, you can make sure that you are prepared to deliver a great presentation with as few technical issues as possible. Good luck!

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Free Webinar: 26 Minutes. A Cup of Coffee and Empowering Your Business with the Cloud

If you’re a small business owner, you might be wondering, what’s all the fuss about the Cloud? What are the options and is one right for your business?

In this 26 minute webinar, you’ll get answers to the eight essential Cloud questions that every 15+ employee business needs answered and learn how moving your business to the Cloud will drive business improvement.

And just to make it a more pleasant experience, AdarIT will mail you a mug of Starbucks VIA coffee and Twining Earl Grey tea to sip while you learn. No big time commitment. No pressure. Just add hot water. It’s the easiest way to empower your business and get your head into the Clouds.

Two Sessions!
September 11th: Register Now – it’s free! and September 13th: Register Now – it’s free!

Post-Webinar Email Funnel

Post-Webinar Email

By Jay Moore, AWeber Email Marketing

Your webinar is all wrapped up, attendees are leaving, and you’re breathing a sigh of relief, knowing that you did a great job.  But what do you do now?

Delivering valuable content doesn’t have to end on the final slide — you can still reach out to your attendees through post-webinar email funnels.

What’s a post-webinar email funnel?

Simply put, this is a series of emails that are sent out to attendees after the webinar that contain information to further educate them on the webinar topic.  Content of these emails can include, but is not limited to:

  • A recording of the webinar
  • A copy of the slideshow (if applicable)
  • Links to additional educational resources
  • Call-to-action to sign up for your service/buy your product
  • Link to a schedule of upcoming webinars

The main objective of these post-webinar emails is to deliver a recording of the presentation to attendees, so they can watch it again at their leisure and really absorb the points covered. However, these emails also give us the chance to:

  • Promote related webinars that our attendees should register for. This increases webinar attendance and creates more opportunities to deliver value to customers and prospects.
  • Generate sales. While some attendees are already customers, many are not, and attended the webinar just to see what you have to offer. Your post-webinar emails should encourage prospects to start a trial of your product or service. These emails and calls to action can consistently generate new orders that likely would have slipped through the cracks without proper follow up.

Webinars + Email = Results

So what’s next?  Well, first make sure (if you haven’t already) to record your webinars.  The best case scenario would be to record them before the actual webinar takes place, that way attendees have a minimal wait to get that recording.

Then you’ll want to set up a series, maybe 2-3 emails, that include not only that recording but also any other content that would help your attendees better understand the material that was presented and make that decision to buy your product or sign up to your service.

Finally, it’s a good idea to track some of these actions.  Set up a simple spreadsheet to track the number of attendees, along with the number of sales that you record through those post-webinar emails.  Using these stats will help you identify what works, what doesn’t and where tweaks can be made in those post-webinar emails to make sure you’re providing the best content possible to your attendees.

 

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7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts Webinar

Embracing the summer heat, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting.  A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” which expanded on her previous webinar in May.

We’d also like to thank the more than 140 attendees who participated with great questions and comments. Heather’s webinar provided more valuable insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.

UpComing Webinar: 7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar

Heather Butts

Join us on Wednesday, July 25th at 11 a.m. Pacific for the next free webinar in our “Small Business Toolkit,” webinar series and get more helpful tips to ensure a successful webinar.  Professional webinar consultant Heather Butts will expand on her previous webinar from May 1st to provide additional guidance on the proper steps to take, and pitfalls to avoid when putting together a solid webinar that generates leads.

Additionally, Heather will offer all registrants a free report entitled, “Webinar Best Practices.”  She will also provide 10 participants with a free 30 minute consultation on their next webinar.

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis.  A recording of the webinar will also be made available.

5 Reasons Web Conferencing Is Great For Your Business

Web Conferencing

by Debra Johnson, blogger and editor of nanny housekeeper

Web conferencing is the way that meetings are done in the 21st century. Conducting a meeting without having to leave the office saves money and time for your company. Your business is more efficient when it has a good web conferencing system.

Benefit #1-Save Money On Travel Costs

Conducting a meeting via a web conference means no one has to travel. Say you are meeting with clients in Japan. It would cost thousands of dollars to buy plane tickets and book hotel rooms. Food and other incidentals would cost even more.

Benefit #2-Stop Wasting Time In Traffic

Walking to the conference room from your office only takes a couple minutes. You don’t want to sit in traffic for 30 minutes going to a meeting that is only scheduled to take 15 minutes. Wasted time equals less productivity for the company.

Benefit #3-Hold Meetings With Multiple Parties

You may need to bring in more than one person or company to seal the deal. Your company can meet in person with a local group while web conferencing with investors from across the country. It helps everyone get on the same page in a quicker fashion.

Benefit #4-Discuss Business From Wherever You Are

People who work from home can conduct business while the kids take their afternoon nap. Having a web conferencing system allows for face-to-face meetings at home, on the road or wherever else you may be. It adds a nice layer of convenience for everyone involved in the meeting.

Benefit #5-Solve Problems On The Fly

A traveling salesman may have run into trouble trying to close a deal for your company. Perhaps your employee said something that he shouldn’t have said to a client overseas. Having the ability to hold a web conference allows you to diffuse a situation that could potentially get ugly.

The ability to hold a face-to-face meeting from anywhere is crucial in the business world today. Web conferences save time, money and allow you to be productive from wherever you are. That means more productivity for both managers and employees at the company. Lower costs and increased productivity will equal higher profits for everyone.

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UpComing WEBINAR: Use Formatted and Optimized Article Content to Increase Your Visibility

Karen Cioffi

Join us Wednesday, June 20th at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and learn how to properly craft your written content for effective search engine ranking and optimization.  Presented by Karen Cioffi, a multi-award winning writer and founder of Writers on the Move, this webinar is ideal for anyone using article marketing and blog posting as part of their marketing strategy.

Additionally, Karen will offer a free copy of her e-book, “Article Content Properly Formatted and Optimized,” to all registrants.

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.

The Benefit of Webinars

Webinar

Guest post by Robert DeVincent, Vice President of Product Marketing, Corcentric AP Outsourcing

Web-i-nar [web-uh-nahr]

seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.

Thank you dictionary.com for the lovely definition. This strange sounding word – with a rather lackluster definition – could be the ticket to resounding success for your company.  Many people don’t fully understand how the power of social media tools can boost their company’s profile and create an environment that is enjoyable for their customers at the same time.  Webinars are one of the most interactive forms of social media because they have incorporated live vocal visual communication; not only can you interact with people across the world, but you can chat with them one-on-one in real-time!

Webinars allow specialists within your company to really broadcast what they are good at. They allow you to draw in audiences that you may not otherwise reach by providing specialized training that is directly linked to your service or product.  By broadcasting webinars, you show yourself to be an expert in your niche, which can make your product or service more compelling to the end user.  Not only that, but you have full control over what your consumer learns about your product and what they do with it – you call the shots.

Twitter, Facebook, Reddit, and other social media sites, come with an aspect of the unknown, which rightfully causes some hesitation. You can certainly use those other networks to promote your upcoming webinar – and you should!  But when it comes to the actual production with webinars, the presenter is in control of what’s being communicated.

Most companies nowadays are in the business of sales – either selling a product, a service, or an individual – and webinars are the best way for your company to warm any potential business connections you might make by first having good conversations with them. Webinars are easily linked to other individuals and can be filmed and archived, so, not only will they be good in the right-here-and-now, but they will also be good for generating leads on downloads in the future. Depending on the quality of webinar, the amount of information you are sharing, and the market you are working in, your company stands to generate a large number of good leads that are already comfortable with your product and the information you are conveying.

Inbound marketing looks to be here to stay. Older marketing techniques like television, radio, and print ads are starting to slip in their effectiveness – so it is important that you and your company stay ahead of the curve. Starting to host your own Webinars is a great way to attract individual customers while still promoting yourself in a broader sense. By getting started with broadcasting your own Webinars you are taking a step in the right direction as well as a step ahead of the competition.

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