Kwela Leadership and Talent Management “Winning Webinar Strategy”

 

Kwela logo

Kwela Leadership and Talent Management is a Vancouver-based consulting company that specializes in leadership development, team building, organizational development and training for businesses of all sizes.

Who is the target audience for your marketing webinars?

Both current clients and new client prospects.

What goals were are you looking to accomplish with your webinars?

The primary objective of these informational webinars is to deepen Kwela’s relationship with its current clients, in what is a strongly relationship-driven business.  A secondary objective is to engage with new prospect by providing information relevant to the services Kwela provides, without a hard sell.

How do you attract people to your webinars?

Kwela encourages its staff to reach out personally to each of its clients when inviting them to these information sessions.  It also promotes them via its website to attract new client prospects.

What content are you typically presenting in your marketing webinars?

Informational webinars on topics important to its clients and prospects, without any hard selling.  Past sessions include:

– Performance management best practices

– How to build a high performing team

– Selecting and hiring great talent

The sessions are generally about one hour or less with Q&A breaks at key points throughout the presentations.

What are your personal tips for conducting effective marketing webinars?

* “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.

* Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.

* Keep the content simple, without too much content on each slide.

* Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.

* Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

What has been the biggest surprise or learning you’d like to share with others?

The biggest surprise has been how challenging it can be to engage with audiences remotely versus in person.  It requires practice to overcome the limits of online versus in-person presentations.

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PROergonomics “Winning Webinar Strategy”


The mission of PROergonomics is to provide solutions to advance clients’ ergonomic strategies to help reduce injury risk and improve workplace design.

Who is the target audience for your marketing webinars?

Company HR and/or health & safety managers

What goals were are you looking to accomplish with your webinars?

“It’s a great way to drive traffic to our website, generate interest in our business, educate our clients about what we can do to help them, and it’s also a great offer on a cold call if the client isn’t interested in a meeting.  This way, we still get them connected to us so that we can open up that conversation again later.”

How do you attract people to your webinars?

The webinar events complement PROergonomics’ prospecting activities including cold calling and tradeshows.  The company also sends e-newsletters each month, which include articles about the webinar topics, and promotes upcoming and past webinars on its website.

What content are you typically presenting in your marketing webinars/

Informational topics of direct interest to HR and health & safety managers.  Titles of recent events include:

* What Makes a Product “Ergonomic”?

* Developing an Onsite Stretching Program

* Addressing the Millennial Workforce Through Ergonomics”

Content includes PowerPoint presentations as well as chat-based Q&A to engage the audience, which range in size from 30-40 people.

What are your personal tips for conducting effective marketing webinars?

* Keep presentations informational and not too “salesy.”

* Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.

* Keep events to an hour or less to be respectful of the time demands of your audience.

* Ask questions of your audience, which can be managed through chat, to further engage them.

What has been the biggest surprise or learning you’d like to share with others?

The importance of making an offer to all participants – ideally one that is closely tied to the topic of your presentation, such as a 30-minute free consultation related to the topic area.  Then follow up with each participant to further drive participation in that offer.
Like their Winning Webinar Strategy? Vote Now!

Winning Webinar Strategies – Vote for your favorite

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After collecting numerous submissions for our Winning Webinar Strategies promotion, we’re excited to announce the finalists!

Thank you to everyone who submitted their webinar strategies. We’re excited to hear so many of you are producing impactful webinar programs that are making a real difference in your business and the community. Keep it up!

Now, to help us select a winner – vote for your favorite! Follow the links to review their winning webinar strategies then come back here and vote!

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Here are the finalists for this season’s Winning Webinar Strategies promotion:

Liz Parker, 121 Temps Winning Webinar Strategy

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Top webinar tips from Liz:

  • Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  • Ask a question for each screen and get feedback in the chat box
  • Start the session with some housekeeping and expectations.
  • Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
  • Expectations – come as a student with an open mind and ask lots of questions
  • Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  • Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

Read the 121 Temps full webinar strategy here (then come back and vote below!)

Nic Tsangarakis, Kwela Leadership and Talent Management Winning Webinar Strategy

Top webinar tips from Nic:

  • “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.
  • Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.
  • Keep the content simple, without too much content on each slide.
  • Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.
  • Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

Read the Kwela full webinar strategy here (then come back and vote below!)

Jennifer McGillis, PROergonomics Winning Webinar Strategy

Top webinar tips from Jennifer:

  • Keep presentations informational and not too “salesy.”
  • Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.
  • Keep events to an hour or less to be respectful of the time demands of your audience.
  • Ask questions of your audience, which can be managed through chat, to further engage them.

Read the PROergonomics full webinar strategy here (then come back and vote below!)

Review their programs and then tell us below which one you feel others can best learn from!

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121 Temps “Winning Webinar Strategy”

121 Temps photo121 Temps, an Australian company launched by Liz Parker in 2007, helps women who want to work from home.  They help former teachers, paralegals, project managers, salespeople, personal assistants and others re-enter the workforce by establishing and promoting work-from-home businesses.

Who is the target audience for your marketing webinars?

Women with interest in building work-from-home businesses as well as companies seeking the talents of these work-from-home professionals.

What goals were are you looking to accomplish with your webinars?

121 Temps uses webinars to attract women who are thinking about working as “virtual assistants,” to train virtual assistants and virtual receptionists, and to promote 121 Temps through thought leadership opportunities with related organizations like the Australian Businesswomens’ Network and government sponsored small business festivals.

How do you attract people to your webinars?

121 Temps uses a variety of sources to build their webinar audiences, including:

  • Joint speaking opportunities with related organizations like the Australian Businesswomens’ Network and AAVIP (Australian Association for Virtual Industry Professionals)
  • Email invitations to their contact list developed over their 9-year history
  • Outreach to people and groups via social media, especially Facebook, Linkedin and Twitter
  • Advertising on Facebook


What content are you typically presenting in your marketing webinars?

The informational sessions span a wide range of topics depending on the goal and audience, but here is one example on creating “a one-page easy plan for your business”:

https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF51DE848347

What are your personal tips for conducting effective marketing webinars?

“5 Lessons I have learned and how I have changed my tactics over the years:

  1. Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  2. Ask a question for each screen and get feedback in the chat box
  3. Start the session with some housekeeping and expectations
    1. Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
    2. Expectations – come as a student with an open mind and ask lots of questions
  4. Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  5. Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

 

What has been the biggest surprise or learning you’d like to share with others?

Liz has been most surprised by how comfortable she has become presenting to large groups in a webinar environment.  “It was a bit scary at first, and it was hard to tell if the presentations were going well.”  But by changing her style and adding more questions, Liz became very comfortable.  It takes practice, though.  “It took two years” before I was completely comfortable.

Like their webinar strategy? Vote Now!

Rapidly Growing Startups Like Groopt Upgrade to AnyMeeting Company Plans


AnyMeeting Now Adds Nearly 25,000 New Users Monthly As Small Businesses Discover Its All-in-One Web, Video and Phone Conferencing Tool Designed and Priced for Small Business

ORANGE COUNTY, Calif. – June 10, 2014 – Momentum for AnyMeeting (www.anymeeting.com) continues to grow as small businesses — the major growth engine of the U.S. economy1 — discover its easy-to-use, affordable, all-in-one conferencing tool.

Serving small businesses across industries including technology, healthcare, professional services, real estate and financial services, AnyMeeting delivers a powerful all-in-one conferencing tool for everyday use. A growing number of companies are adopting AnyMeeting to cut travel and meeting costs and simplify training and collaboration.In particular, an increasing number are buying AnyMeeting Company Plans, which offer a range of administrator controls together with access to AnyMeeting’s all-in-one conferencing tool for a number of employees. With Company Plans, administrators can add and remove users, manage consolidated billing, and view detailed meeting activity reports.

AnyMeeting CEO and founder, Costin Tuculescu, notes that momentum for AnyMeeting is a testament to the company’s dedication and focus on small business: “More than half a million new companies are launched each month, and to stand out, they need tools to communicate with remote colleagues, engage with clients and prospects, demo products and conduct training, all while tightly controlling costs.  AnyMeeting is all about making that easy for small businesses.”

Easy Upgrade Path to Company Plans, Anytime

AnyMeeting Company Plans provide host accounts for three or more people in a company, plus administrator controls to manage them.  Every user gets access to AnyMeeting’s all-in-one conferencing tool featuring 6-way video conferencing, phone conferencing, screen sharing, presentation sharing, meeting notes, recording and more. Rapidly growing start-up Groopt http://groopt.com is among the many AnyMeeting customers that have recently made the decision to upgrade to a new AnyMeeting Company Plan.

groopt_combo_horizontal small (1)

Groopt’s Goal to Deliver Clear and Reliable Communication to New and Existing Clients

headShots_Pat (1)Patrick Allen is founder and CEO of Groopt, a bootstrapped start-up based in San Francisco. The five-year-old firm began as a boutique design agency and pivoted a year ago into a thriving, 14-employee database platform for faith, nonprofit, alumni, sports, political and social groups. Like many entrepreneurs, Allen realized the company’s success depends on having clear and reliable communication with both existing clients and new business prospects, making Web conferencing an important consideration.

Allen recognized that early-stage organizations like Groopt need to be smart and nimble with their finances, and that sending employees to in-person meetings all over the globe would be unsustainable. The value of Web conferencing for entrepreneurs like Allen is immeasurable. Being able to conduct productive and comprehensive meetings with integrated screen sharing, shared documents and notes, live polls, and full audio and video conferencing from anywhere can have an immensely positive impact on their businesses.

Groopt Addresses the Web and Video Conferencing Challenge

Groopt initially tried a variety of Web conferencing tools ranging from established players like GoToMeeting and Skype to lesser known solutions. As Allen explains it, the services were either too expensive or cumbersome, or worst of all, made participants download software before entering the meeting.  After experimenting with various upgrades and approaches, he was close to giving up on Web conferencing all together.

Finding the Best Web and Video Conferencing Solution for Small Business With AnyMeeting

Allen was introduced to small business Web conferencing leader AnyMeeting through a mutual acquaintance, so he decided to give the service a try.  What attracted him to AnyMeeting was that the cloud-based service was developed specifically for small businesses like Groopt.

He started by using AnyMeeting’s core service and liked it enough that he encouraged his staff to give AnyMeeting a try. Across the board the team found AnyMeeting to be elegantly designed, intuitive, and most of all, reliable. After a few short weeks, Groopt’s team had become so enamored with AnyMeeting that they often found themselves promoting the service to webinar participants.  Allen recently elected to upgrade Groopt to AnyMeeting’s Company Plan, providing accounts for his entire team along with administrator controls, consolidated billing and reporting his company needed.

AnyMeeting Web Conferencing is an Integral Tool for SMB Growth

Groopt has continued to grow and just released its newest product, a mobile-friendly database to help any group measure and leverage its data to achieve its membership, civic or funding goals. According to Allen, AnyMeeting’s Web conferencing services will continue to be an integral part of the company’s strong growth.

As a cloud-based and browser-based solution, no pre-installation, training, or configuration by administrators or IT staff is necessary.  The service is conveniently integrated with audio on the phone, so participants can join by either phone or computer.  Attendees on the go can also join the online meeting using their iPhone, iPad or Android tablet.

About AnyMeeting

Based in Orange County, California, AnyMeeting pioneered the small business Web conferencing market in 2009 with a completely free, full-featured and easy-to-use web conferencing service tailored for small business. Since then, it has grown to more than 500,000 small business users of both its free ad-supported service and low-cost ad-free options.  Designed specifically for small business, AnyMeeting offers a complete web conferencing and webinar service built on the company’s proven Software as a Service platform.  Meeting hosts are able to invite up to 200 attendees per meeting with no time limits, and enjoy a full range of features including integrated video conferencing, phone conferencing, screen sharing, presentation sharing, recording and social media integration.  AnyMeeting is the best choice for small businesses, independent professionals and just about anyone who can benefit from online meetings.  Current investors include Tech Coast Angels, Pasadena Angels, Maverick Angels, Sand Hill Angels and Keiretsu Forum.  For more information, please visit www.AnyMeeting.com.

 

  1. According to the Small Business Association, 28 million small businesses are thriving in the US and more than 22 million are self-employed with no additional payroll or employees (these are called non employers) Of these, more than 50% of the working population (120 million individuals) works in a small business

 

Keep Telling Us Your AnyMeeting Success Story

Everyone loves a success story, so please keep sending them.  We have received some great stories last month, but we want more.  So, we are extending the contest and encourage you to enter your success story if you have not already.  Your AnyMeeting success story may now be entered throughout the month of September. At the end of the month, story submissions from 10 finalists will be featured on Facebook.  A winner will be selected and receive the grand prize of a new Google Nexus 7 Tablet.

How do you enter? It’s easy. Simply send an email with a link to your AnyMeeting recorded meeting (or record a new one) to press@anymeeting.com (subject line: AnyMeeting Success Story Submission).Be sure your “story” will help others learn (or laugh). Feel free to get creative. Include any details of the meeting or webinar results (e.g. how it helped your business). What was unique or interesting about your presentation, the meeting format, how you got people to attend your meeting and the results of your efforts?

This is a terrific opportunity to showcase your skills, highlight your business and win the new Google Android tablet! Start a New Meeting Now.

Contest: Share Your Online Meeting Success Story

Nexus 7 Tablet

Have a great meeting or webinar that you recorded in AnyMeeting and want to share?

This is your chance to showcase your business, your experience, and a recent “meeting success story” with the AnyMeeting community.

Do you have a compelling presentation, case study, business tips, or something else you feel others can learn from, or be entertained by?

We want to hear from you. Contest details: Your “Meeting Success Story” may be entered throughout the month of August. Top story submissions will be featured on Facebook and on our blog. A winner will be selected and receive the grand prize of a new Google Nexus7 Tablet. Cool…

How do you enter? It’s easy. Simply send an email with a link to your AnyMeeting recorded meeting (or record a new one) to press@anymeeting.com (subject line: AnyMeeting Success Story Submission).

Be sure your “story” will help others learn (or laugh). Feel free to get creative. Include any details of the meeting or webinar results (e.g. how it helped your business). What was unique or interesting about your presentation, the meeting format, how you got people to attend your meeting and the results of your efforts?

This is a terrific opportunity to showcase your skills, highlight your business and win the new Google Android tablet! Start a New Meeting Now.

A Little Known Secret to Webinar Success

secret
Want to know a secret?

By Eric Brown, BodyWorkBiz.com

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

I know that you’re reading this on the AnyMeeting blog, so I don’t have to tell you about all the great reasons to host webinars.

Whether it’s to generate leads and build your list, promote your products or services, or sell your expertise, webinars are an effective way to connect in a personal and powerful way with a targeted audience. But sometimes the process of getting sufficient numbers of people to your broadcast can be a daunting one:

  • You may not have a large network of contacts
  • You may not have the resources to reach the people you want to connect with
  • You may be an expert in your field, but you may not be great at marketing or selling

The bottom line: You need help getting audience members in your virtual seats.

Whatever your situation may be, the easiest way to overcome those obstacles and to get the viewers you need is by partnering with an individual or organization who already has a relationship with your target audience.

You can leverage your partner’s resources in a variety of ways to ensure your success. They’ve invested a great deal of time and money to develop and build a relationship a large network of customers, members, employees or volunteers. By partnering you can leverage those existing relationships and borrow the trust and reputation your partner has with their network. You don’t have to start from scratch.

Just because you’re leveraging their resources doesn’t mean that you’re using or taking advantage of your partner. The secret to a successful partnership, also called a joint venture, is ensuring that everyone involved comes away a winner: You, your partner and their network. There has to be value for all three parties.

Let me give you an example of how this works. A number of years ago I was working at developing leads for a web-based project. To grow our list fast, I looked at partnering with a large industry association. This association had an annual conference and I knew that the number of attendees had been dropping, so I offered to help them by hosting broadcasts of some of their top speakers. These broadcasts would be offered for free to their entire membership and they would give the association members a chance to get a taste for the topics covered. It also allowed some of their top presenters to showcase their knowledge with the goal of whetting the members’ appetite for more at the live event.

I offered to take care of all the logistics with the presenters and take care of the entire production of the webinars. All the association had to do was send several emails to their members. The emails promoted this free webinar series. Members could hear and even interact with some of the top industry experts at no cost. If someone wanted to attend all they needed to do is fill out a form with their name and email address and they were immediately sent the webinar details through an autoresponder.

The results: After just four one-hour webinars I had built an email list of over 3,000 people, all of who were prime prospects for my other offerings.

I did not have to send the promotional emails. I did not have to prepare the presentations or develop educational materials. The time I invested was minimal. All it cost was a couple hundred dollars to set up a small website and a small monthly fee for an autoresponder.

Everybody walked away happy. The association got some great promotion for their convention, the presenters got wider exposure, the association members got to hear experts they would not normally have an opportunity to hear and I grew my prospect list in a really big way.

So next time you decide to offer a webinar, think about utilizing partnerships to help ensure your success. Think about the individuals or groups that already have relationships with the people you want to reach and come up with ways to partner where everyone can walk away a winner.

What organizations could you partner with for your webinar? Share your ideas in the comments.

Customer Case Study: NCCEP – Mexico, Alianzas Educativas

The Challenge

The Consejo Nacional de Alianzas Educativas (NCCEP – Mexico), an international non-profit organization that helps maximize resources of public schools, was starting a project that would help teachers in Mexico become more familiar with computers and integrate the technology into their classrooms.  Called Alianzas Educativas, the project’s goal was to bring together experts at universities and companies with teachers and classrooms that needed to better understand the issues related to technology and education.  As part of the project, the council wanted to host webinars in Spanish that teachers could attend, and was looking for a good web conferencing platform that could handle a large number of attendees.

Before beginning the project, the council and some of its partners started looking for an appropriate platform that could be used.  However, many of the web conferencing services they found required payment for limited access.  “With some of the services we looked at, we could not invite the amount of people we wanted, said Daniela Michel, Regional Coordinator, NCCEP – Mexico.  “This would force us to leave out even those who had kept in touch with us from previous training sessions.”                                                       

The Solution:  AnyMeeting

After investigating several web conferencing services, the council tried AnyMeeting, a completely free web conferencing service.  They soon found that AnyMeeting offered wide access with great connection stability.  “With AnyMeeting, we had the option to record the webinars and send them to our contacts,” added Daniela Michel.  “We also liked that AnyMeeting, other than a small plug-in for screen sharing, did not require any software to download, which made it easy to use.”

The only difficulty the organization faced was that many of their contacts do not speak English and could not understand how to gain access to the webinars.  To solve this issue, the council created an easy translation on what users needed to do as attendees or account managers so they could use AnyMeeting on their own.

Recently, the council has worked with the individual states in Mexico and the Department of Education’s Programa Escuelas de Calidad (PEC Program), to coordinate the project and introduce AnyMeeting as an ideal platform for providing webinars.  Many have already signed up for the service and have started using AnyMeeting with schools or other states to share information.

“We are very grateful for the amount of people we have already reached who attend our webinars today using AnyMeeting, and we want you to know that AnyMeeting has a bearing on Mexico’s education improvement,” Daniela Michel, Regional Coordinator, NCCEP – Mexico.

Organization  History

Established in 2006, the Consejo Nacional de Alianzas Educativas (NCCEP – Mexico) is an international non-profit organization that helps maximize resources of public schools through the creation and coordination of partnerships between governments, social organizations, enterprises, universities and other private and public institutions.

The council was made possible by the support of the W.K. Kellogg Foundation and the council’s parent organization, the National Council for Community and Education Partnerships, located in Washington, DC.

NCCEP – Mexico has benefited from the expertise and commitment of its partners in the United States, and is implementing the best educational practices from its sister organization, based on the successful work of two initiatives: GEAR UP (Gaining Early Awareness and Readiness for Undergraduate Programs) and Engaging Latino Communities in Education, sponsored by the W.K. Kellogg Foundation.  For more information, visit www.alianzaseducativas.org.