8 WAYS TO CHOSE A WEBINAR TOPIC IN A DAY

question-mark-1872634_1920-1

Webinars are a fantastic way to market your business and establish yourself as an authority in your industry. But getting started can be a difficult and daunting task. While some companies just seem to have a great rhythm and lists upon lists of ideas for future Webinars; many of you may be struggling to come up with a single idea.

This guide is intended to help you think critically about how you can come up with a Webinar topic, quickly.

  1. Look through content you’ve already produced.

If you have a blog or active social media channel, you can repurpose a few of your posts to create a Webinar. This is a great way to go further in depth into a topic and to engage with your audience.

Pro tip. Once you host this webinar you can repurpose your Webinar back into blog posts focusing on your additions or audience engagement topics to keep the ball rolling.

  1.  Invite a customer to speak.

Do you have a customer who just get’s it or is using your product in unique and powerful ways? If so, ask them to join you on a webinar. You can set this up in a variety of ways. You can ask them to do a walk through of how they use your product, set the webinar up as a Q&A or ask they to prepare something a bit more aspirational and weave your product into their story.

  1. Host a panel with experts in the industries of your customers.

Your customers have many pains and needs outside of the scope of your product. Say your product is a CRM designed for pharmaceutical sales reps. Get a panel together with a top sales rep, someone from your executive team and maybe a doctor to share their expertise and take questions. Having a member of your team sitting on the panel helps gives your business more credibility by association and also helps to occasionally point the conversation to your product and the pains you resolve.

  1. Ask your customer service team’s advice.

The fastest way to get a Webinar topic is to ask your customer service team what you should do. Chances are your support staff has fielded many questions and received lots of feedback on a variety of topics. There are probably many topics they wish your company has an official statement about. This will also show your customers that you are listening to them.

  1. Share Industry & Product Insights.

Conduct a poll or survey about your industry and product. Then analyze the results and jot down a bit of commentary. You can host a Webinar where you share the results and your commentary live, then ask your audience to join in a guided discussion.

Pro tip. Dive deep into your product’s usage data to see how customers are using your product. Are there any best practices from this data or are their any underused features that you wish to promote. Sharing insights into your product usage can lead to interesting conversations and aha moments for your Webinar’s audience.  

  1. Respond to Thought Leaders.

Have you seen a speaker in your industry, but have a slightly different take? Have you read an article from a competitor, but thought it was a little off-base or didn’t provide enough value? These are opportunities to join conversations that are already happening and already have an implied audience. Spend an hour researching what else is out there and come up with a unique position to talk about or simply aggregate a bunch of different positions to give your audience a 360 degree view of the topic.

Pro Tip. Ask yourself what Thought Leaders or your competitors aren’t talking about. We’ve all had those questions in our heads that seems no one else has asked. Usually, we drop these from our minds. When it comes to a webinar, these are the perfect questions to answer. While they might be more research intensive as there may not be a lot of resources available; it’s almost guaranteed that your customers or potential customers have had the same questions.

  1. Be social.

From Quora and Reddit to LinkedIn Groups and more, business leaders are always seeking for answers to questions they have about their businesses. Find out what these questions are and if you could answer them through a webinar.

Pro tip. you can use these same groups to market your webinar. Send a quick reply in the discussion forum with a link to sign up for your Webinar to let everyone know you will be discussing that very topic.

  1. Explore ideas or early prototypes.

It’s human nature to want to see something before anyone else does. It feels like a privilege. If your team is working on something new, host a joint webinar with your marketing, design and engineering teams to give a sneak peek into what you are working on. If you are still in early development, share wireframes, prototypes or sketches to entire and retain customers.

Pro Tip. Construct this type of webinar in a way to get lots of feedback from your audience. Not only are you engaging your audience you will be able to improve your upcoming products and features with direct insights from your customers and prospects.

Ready to host a webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. start your 14-day free trial now

Be A Better Speaker With These 5 Tips

man-31894_1280

Let’s face it, compelling public speaking abilities do not come naturally. Most people, both introverts and extroverts, will admit that public speaking can be scary. In fact, public speaking often tops the list of “biggest fears” for surveyed Americans. But it doesn’t have to be that way. Whether it’s your first time on an online meeting, or you want to get better at speaking to your online audience, the following 5 best practices for webinar, web conference and video conference presentations will help you nail your message delivery:

  1. Create a presentation outline or script to follow: The very first thing you should do when preparing for a webinar, web conference, or video conference presentation, is to organize your material by creating an outline or script. You will most likely make several revisions, so don’t feel pressure when it comes to creating the first draft.
  2. Practice, practice, practice: Start with simply reading the script, then record a practice run or two for your review. Listen to your recorded voice — do you sound bored or nervous? Are you rushing through your slides? Do you need to make revisions to the script? Be sure to time yourself during these practice runs. If you are practicing for a video presentation, pay attention to your body language, and where your eyes are focusing during the recorded rehearsal.
  3. Speak with confidence, and enthusiasm: Yes, in reality, you might be a little nervous, but having a solid outline and practice under your belt, you will come across as credible and polished. Keep in mind, if you are interested in the presentation’s message, your audience will follow suit, so make sure your voice reflects the importance, excitement, and value of your topic.
  4. Prepare for questions from attendees…and have the answers: A successful online meeting presentation includes audience engagement and participation. This could be in the form of “chat” during the presentation, or maybe questions asked during Q&A at the end of the presentation; regardless of when questions pop up, it helps to be prepared. Even the most seasoned “experts” get thrown-off by questions, and the last thing you want is to lose focus. Know what kinds of questions might be asked, and jot down informative responses. Try practicing your presentation in front of a colleague or friend, and invite them to come up with challenging questions for you to answer, so you can get a real sense of what your attendees might say.
  5. Keep it light (and short): Be sure to humanize yourself by adding light humor to your presentation, or personalize your information in some way that is relatable. This will keep the audience from drifting off or multi-tasking, and ensure the presentation is memorable. It is also important to respect the audience’s time by keeping the presentation concise and to the point. Studies have revealed that the average audience member prefers a presentation that is no longer than 30 minutes, and ending early (without rushing through the material) is always a plus. 

See? Public speaking doesn’t have to be intimidating. Just remember: you are the expert, you are in control of the presentation, and AnyMeeting has your back.

 

Why You Should Be Holding Online Meetings On A Regular Basis

computer-1176260_1920

We all know that web conferencing and online meetings are great technology. But how exactly do they improve our business, and why is it important to use this technology on a consistent basis? Here are a few specific points.

  • Web conferencing promotes workplace flexibility: Research conducted by Global Workplace Analytics reveals that currently 3.7 million U.S. employees (2.5% of the workforce) now work from home at least half the time.  Video conferencing and web conferencing virtually tear down the walls of the conventional office and provide a more flexible work environment.  This growing trend also allows employers the freedom to hire the most qualified and talented people they can find, without being restricted to a limited geographic radius. Whether working remotely or working in the office down the hall, video conferencing and screen sharing vendors like AnyMeeting allow employers to easily connect with their employees in real-time.
  • Video conferencing increases engagement: When you need to have a call, why settle for a phone call? Studies show that people are more likely to multi-task during phone calls vs. video calls. Video conferencing is simply more engaging because it offers real-time visuals — ensuring that your audience is paying attention. With 65% of the population consisting of visual learners, doesn’t it make sense to video conference?
  • Screen sharing increases productivity: Screen sharing is another effective method to engage the team during an online meeting, because it keeps everyone on the same page (or screen). There is no room for miscommunication or important details being lost in translation when the team is seeing, hearing, and contributing to the same document.
  • Web conferencing improves internal communication flow: Web conferencing fosters the ultimate team experience: meeting anytime, from anywhere, armed with a variety of tools to enhance productivity. Employees can share progress on their current assignments, discuss upcoming projects, attend training sessions, attend performance reviews, conduct group stand-ups, and more.  By providing the context of your screen or documents, your live video image, and innovative integrations like collaborative notes, web conferencing provides a rich collaboration experience that simple phone calls or a video call can’t match.

Implementing a web conferencing solution into your daily work environment is smart business. And whether working with colleagues, consulting with clients, or presenting to sales prospects, AnyMeeting provides all the features you need for a great web conferencing experience.

 

9 Easy Ways To Promote Your AnyMeeting Webinar

student-849816_1920

So, you’re hosting a webinar using AnyMeeting! Awesome! Your presentation material is polished, you have completed the webinar set-up in the AnyMeeting app, and you are ready to lock-in some valuable attendees by promoting your online event. But where to start? With so many promotional tools out there, how do you maximize your reach in a timely manner, without the added cost?

The following 9 promotional channels are free, almost effortless, and will truly amplify your online presentation’s exposure:

  1. Your Email Contacts: This is the easiest place to start your webinar promotion.  When scheduling your webinar, you can copy and paste your email list of your targeted audience…and just like that, your promotional campaign takes off! Your webinar is set-up, your people have been invited via email, and they’ll even receive reminders on the day of the webinar!
  2. Your AnyMeeting Public Profile: The second easiest channel to use for AnyMeeting webinar promotion is an informative landing page. Use your AnyMeeting Public Profile as a landing page, by directing potential attendees to this page (located in the Account Manager under the “Public Profile” tab — make sure it’s on the “public” setting).  This is an ideal way to direct traffic to all of your upcoming webinars.  As long as your mark your webinars as public when scheduling them, they will show up on this page with all the info your attendees need!   
  3. AnyMeeting Social Integration Tools: While you are still in the AnyMeeting app, click on your AnyMeeting Public Profile tab to share and promote your upcoming webinars quickly and easily through Twitter and Facebook. Once the integration is set up, your scheduled webinars are automatically posted to your stream. How easy is that?
  4. LinkedIn: LinkedIn is an ideal place to promote your business webinars, and can be done so quickly and easily. You’re on there every morning anyway — why not drop a note about your upcoming event?
  5. Instagram and Pinterest: A picture is worth a thousand words — especially when it becomes viral. Snap a cool photo or create a catchy graphic that represents your webinar topic, load it with hashtags, event info, and your AnyMeeting landing page link, and voilà!
  6. Your Blog: Already blogging for your business? Great! Be sure to post about your webinars as they approach. You can do this in a way that is fun and interesting, by creating a consecutive series of blog entries that touch on topics which will be covered in your upcoming webinar. Without giving away too much valuable information (save it for the webinar!), you can spike interest and even collect questions from readers to address at the upcoming event. Always close the series with details about the upcoming webinar, and a call to action: “Secure your spot today!”
  7. Another’s Blog: To cast an even wider net, try promoting your online event by joining forces with a popular blogger in your industry. “Guest Blogging” is a great way to reach new potential attendees, and create relationships with other voices in your line of business.
  8. Video Channels: Periscope, Vine, and YouTube are fun and out-of-the-box channels for promoting your webinar. Using viral video tools, you can quickly create free promotional materials that are sure to get potential attendees’ attention. Think fad-like social media channels like Periscope and Vine are not marketing tools? Think again! Live and unedited promotional pitches show authenticity and creativity, and break up the monotony of traditionally written promotion that may be ignored.
  9. Your Email Signature: While it may seem too simple to be true, adding upcoming webinar information with a link to your email signature is a highly effective, and effortless way to promote your upcoming webinar. Think about all the people you exchange emails with on a daily basis who may click your link, or forward the info to a colleagues.


Okay, we have only touched the tip of the iceberg, my friends! I’m sure we could list dozens of more easy ways to promote webinars, but we know you need to get back to work.  😉

Have any fun ideas to add to this list? Leave us a comment!

Webinar Recap: “Smart Financial Management” from Part 3 of the free webinar series, “Accelerating Your Business Growth”

Part 3 of our free webinar series, “Accelerating Your Business Growth” entitled “Smart Financial Management”. This series is presented by AnyMeeting, SCORE, a non-profit association dedicated to helping small businesses launch and grow, and Comcast Business, a provider of advanced communication solutions to millions of small business.

In this series, we’ve presented webinars featuring business leaders and SCORE mentors speaking on topics important to small business.

This webinar features SCORE mentor John Harman who discusses tips on working with financial statements, financial ratios, cash flow forecasts, and trusted advisors to drive and fund your business’s growth.

John is Managing Director of Adulant Consulting Services, which advises small and mid-sized businesses on strategies for growth and operational excellence, and a SCORE mentor. John’s prior experience includes senior executive roles at Eastman Kodak, the Gartner Group and Pitney Bowes in sales, marketing, quality management, strategic planning, mergers and acquisitions, and new market development. Before entering the business world, John was an adjunct professor of history at the University of Rochester and worked in the Office of Research Administration as Assistant Director. John is currently an adjunct professor in the Dolan School of Business at Fairfield University in Connecticut.

Get insights and listen to actionable advice as John engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

Meeting_Recording__Accelerating_Your_Business_Growth_Webinar_Series__Part_3_-_Smart_Financial_Management___AnyMeeting_-_The_Completely_Free_Web_Conferencing_and_Meeting_Service

 

Want to view and download the presentation from the webinar complete with John’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and stay tuned for our next webinar coming soon!

Webinar Recap: “Strategies to Boost Your Sales” from Part 2 of the free webinar series, “Accelerating Your Business Growth”

Part 2 of our free webinar series, “Accelerating Your Business Growth” entitled “Strategies to Boost Your Sales”, presented by AnyMeeting together with Comcast Business and SCORE, featured speaker Carleton Smith, the former Vice President of Worldwide Sales and Marketing for Harris Corporation, a Fortune 500 company with worldwide operations. During his forty year business career, Carleton managed turnarounds, acquisitions and mergers, and worldwide sales and marketing for companies and divisions in difficult markets with demanding customers and tough competitors. Carleton has been a volunteer business counselor with SCORE in Austin since 2006.

Carleton’s insightful and engaging presentation is designed to help small business owners and marketers learn how to accelerate sales by:

  • Expanding your distribution channels,
  • Building and motivating your sales team,
  • Benchmarking,
  • Using a Customer Relationship Management (CRM) system to manage and retain customers.

Get insights and listen to actionable advice as Carleton engages the audience in live Q&A.

Whether you are just starting your business, looking to accelerate your growth or simply want to gain an edge to get your business to the next level, you won’t want to miss out.

Watch the full webinar recording here.

Meeting_Recording-Strategies_to_Boost_Your_Sales___AnyMeeting

Want to view and download the presentation from the webinar complete with Carleton’s resources? Get it from Slideshare.

Be sure to check out the other webinars from this series and sign up for the latest webinar today!

Increase Lead Generation and Customer Engagement with AnyMeeting and Zapier

anymeeting-desk

Use of webinars by marketers continues to rise. According to polling by Percolate, 20% of US marketing executives said their companies conducted webinars last year.

Another survey from Demand Gen Report found that 62% of US B2B marketers were using webinars as part of lead nurture campaigns in 2014. More than half of respondents also considered webinars effective for this purpose. Only white papers were more widely used, and they were slightly less likely to be rated effective. Chief Marketer also reported that 44% of US B2B marketers used webinars for lead gen last year, up from 29% in 2013.

Plus, the marketing technology ecosystem has exploded.  According to ChiefMarTec there are more than 1,800 vendors represented across 43 categories.To make it easier for marketers and small business owners to increase lead generation and customer engagement, AnyMeeting announced integration with popular business apps including Salesforce, HubSpot, Constant Contact, Eventbrite, LinkedIn, LeadPages and over 500 others through an integration with Zapier. See all of the available Zaps here: https://zapier.com/zapbook/anymeeting

Connect webinar registrants to your email marketing lists or CRM, save attendees to a spreadsheet, even schedule meetings automatically from any Zapier connected app. Zapier is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface.

AnyMeeting users can use prepackaged “shared Zaps” — automations created using defined triggers and actions between apps — or by creating their own Zaps. The prepackaged Zaps available today from AnyMeeting include:

  • Salesforce — Automatically create a Salesforce lead when someone registers for a webinar.
  • Constant Contact — Add a webinar registrant from a Constant Contact signup form to AnyMeeting.
  • Eventbrite — Use Eventbrite to register attendees for your AnyMeeting webinars.

Customized integrations and automations can also be created as needed. Three AnyMeeting triggers are currently available including “Created a Webinar,” “New Webinar Registration,” and “New Attendee.” When these events occur in AnyMeeting, Zapier can trigger actions in other apps. Likewise, actions can be performed in AnyMeeting based on triggers in other apps. Currently, these actions include “Schedule a Meeting,” “Schedule a Webinar,” and “New Webinar Registration.” By combining these simple actions and triggers, users are able to create powerful automated tasks to improve efficiency.

The integration feature is now available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. To kick off usage of the feature, AnyMeeting is launching a contest that will award an Apple Watch to one subscriber selected from among all who integrate AnyMeeting with other apps via Zapier by December 1st.

Get started today by logging in to your AnyMeeting Account and choosing the “Integrations” tab.

Kwela Leadership and Talent Management “Winning Webinar Strategy”

 

Kwela logo

Kwela Leadership and Talent Management is a Vancouver-based consulting company that specializes in leadership development, team building, organizational development and training for businesses of all sizes.

Who is the target audience for your marketing webinars?

Both current clients and new client prospects.

What goals were are you looking to accomplish with your webinars?

The primary objective of these informational webinars is to deepen Kwela’s relationship with its current clients, in what is a strongly relationship-driven business.  A secondary objective is to engage with new prospect by providing information relevant to the services Kwela provides, without a hard sell.

How do you attract people to your webinars?

Kwela encourages its staff to reach out personally to each of its clients when inviting them to these information sessions.  It also promotes them via its website to attract new client prospects.

What content are you typically presenting in your marketing webinars?

Informational webinars on topics important to its clients and prospects, without any hard selling.  Past sessions include:

– Performance management best practices

– How to build a high performing team

– Selecting and hiring great talent

The sessions are generally about one hour or less with Q&A breaks at key points throughout the presentations.

What are your personal tips for conducting effective marketing webinars?

* “There is no substitute for preparation.”  Kwela distributes a “webinar best practices” guide to each of its presenters and encourages practicing in advance with presenters and an acting attendee.

* Avoid hard selling.  Kwela focuses on providing value to the audience to help build relationships and trust.

* Keep the content simple, without too much content on each slide.

* Don’t leave audience engagement and Q&A to the end of the presentation.  Take moments out within the presentation to solicit and address questions from the audience.

* Understand that your audience can get distracted, so lead with what’s in it for them, as well as with assurances that the presentation will be brief, rich, and sensitive to their time.

What has been the biggest surprise or learning you’d like to share with others?

The biggest surprise has been how challenging it can be to engage with audiences remotely versus in person.  It requires practice to overcome the limits of online versus in-person presentations.

Like their webinar strategy? Vote Now!

PROergonomics “Winning Webinar Strategy”


The mission of PROergonomics is to provide solutions to advance clients’ ergonomic strategies to help reduce injury risk and improve workplace design.

Who is the target audience for your marketing webinars?

Company HR and/or health & safety managers

What goals were are you looking to accomplish with your webinars?

“It’s a great way to drive traffic to our website, generate interest in our business, educate our clients about what we can do to help them, and it’s also a great offer on a cold call if the client isn’t interested in a meeting.  This way, we still get them connected to us so that we can open up that conversation again later.”

How do you attract people to your webinars?

The webinar events complement PROergonomics’ prospecting activities including cold calling and tradeshows.  The company also sends e-newsletters each month, which include articles about the webinar topics, and promotes upcoming and past webinars on its website.

What content are you typically presenting in your marketing webinars/

Informational topics of direct interest to HR and health & safety managers.  Titles of recent events include:

* What Makes a Product “Ergonomic”?

* Developing an Onsite Stretching Program

* Addressing the Millennial Workforce Through Ergonomics”

Content includes PowerPoint presentations as well as chat-based Q&A to engage the audience, which range in size from 30-40 people.

What are your personal tips for conducting effective marketing webinars?

* Keep presentations informational and not too “salesy.”

* Provide enough information to catch the audience’s attention and get them reflecting on the topic, but leave them wanting more, which will help drive follow-up engagement.

* Keep events to an hour or less to be respectful of the time demands of your audience.

* Ask questions of your audience, which can be managed through chat, to further engage them.

What has been the biggest surprise or learning you’d like to share with others?

The importance of making an offer to all participants – ideally one that is closely tied to the topic of your presentation, such as a 30-minute free consultation related to the topic area.  Then follow up with each participant to further drive participation in that offer.
Like their Winning Webinar Strategy? Vote Now!

121 Temps “Winning Webinar Strategy”

121 Temps photo121 Temps, an Australian company launched by Liz Parker in 2007, helps women who want to work from home.  They help former teachers, paralegals, project managers, salespeople, personal assistants and others re-enter the workforce by establishing and promoting work-from-home businesses.

Who is the target audience for your marketing webinars?

Women with interest in building work-from-home businesses as well as companies seeking the talents of these work-from-home professionals.

What goals were are you looking to accomplish with your webinars?

121 Temps uses webinars to attract women who are thinking about working as “virtual assistants,” to train virtual assistants and virtual receptionists, and to promote 121 Temps through thought leadership opportunities with related organizations like the Australian Businesswomens’ Network and government sponsored small business festivals.

How do you attract people to your webinars?

121 Temps uses a variety of sources to build their webinar audiences, including:

  • Joint speaking opportunities with related organizations like the Australian Businesswomens’ Network and AAVIP (Australian Association for Virtual Industry Professionals)
  • Email invitations to their contact list developed over their 9-year history
  • Outreach to people and groups via social media, especially Facebook, Linkedin and Twitter
  • Advertising on Facebook


What content are you typically presenting in your marketing webinars?

The informational sessions span a wide range of topics depending on the goal and audience, but here is one example on creating “a one-page easy plan for your business”:

https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF51DE848347

What are your personal tips for conducting effective marketing webinars?

“5 Lessons I have learned and how I have changed my tactics over the years:

  1. Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
  2. Ask a question for each screen and get feedback in the chat box
  3. Start the session with some housekeeping and expectations
    1. Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
    2. Expectations – come as a student with an open mind and ask lots of questions
  4. Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover.  Use lots of case studies or examples to emphasize your key points.
  5. Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”

 

What has been the biggest surprise or learning you’d like to share with others?

Liz has been most surprised by how comfortable she has become presenting to large groups in a webinar environment.  “It was a bit scary at first, and it was hard to tell if the presentations were going well.”  But by changing her style and adding more questions, Liz became very comfortable.  It takes practice, though.  “It took two years” before I was completely comfortable.

Like their webinar strategy? Vote Now!