Conducting your webinar is about a lot more than the 45 minutes or hour you spend talking into your laptop’s webcam. Your webinar can be a jumping off point to keep your customers and audience highly engaged until you host your next webinar.
Here are 7 Pro Tips to keep engagement high between webinars by repurposing the content you’ve already created:
- Create an Infographic after polling your audience.
During your webinar, poll your audience. By asking a few questions you’ll quickly get enough data to make a short infographic to share on your blog and social channels. Make sure when sharing this data you mention that it came from attendees of a webinar so it is not confused with a scientific poll.
2. Write blog posts expanding on individual sections of your webinar or audience questions.
Each section of your webinar can easily be expanded on. Combine additional information and answers to your audience questions in a series of blog posts. Since you already know that people are engaging on these topics, it’s the easiest thing you can do to fill your content pipeline.
You can also transcribe the entire webinar and post it on your blog. At AnyMeeting we recommend using TranscribeMe!
3. Add registrants to an email nurture that reiterates key points and expands on your positions.
It’s fantastic that those who attended your webinar are already highly engaged. You do not want to let these people fall into the void. Add your attendees and people who registered, but did not show up, into a separate email nurture. Share additional information on the topics presented in the webinar and any other follow up content with them. Your last email in this campaign should be an invite to your next webinar.
4. Pitch yourself and your team as a Thought Leaders
To expand your reach and authority on the discussed topic, use your webinar as a basis to pitch publishers to write (or allow you to guest blog) on their websites. You can also pitch to be a guest on a podcast or speaker at an industry conference or Meetup.
5. Upload your webinar to YouTube, Vimeo or other video platform.
Leverage your webinar by editing a few highlights and sharing them as clips on social video platforms. Short clips cut from your full-length webinar may be highly shareable and help create buzz for your business with very little additional effort.
You can also use these clips to funnel people into your full length recording. With AnyMeeting records can live behind a login screen so this is a great way to collect more leads from past webinars.
6. Beef up your SEO by creating landing pages.
Creating a resource area on your website is a great way to boost your SEO. Take some topics from your webinar and create evergreen landing pages for visitors of your site to find. As a bonus, you will be able to use your webinar as content for SEM, display ad or remarketing campaigns.
7. Upgrade your onboarding and prospect drip campaigns with thought leadership content.
Adding thought leadership content in your prospect or onboarding email nurtures is a great way to keep everyone interested. Using your webinar content to spruce up this content to make it more engaging and share your expertise will only help those now learning about you and your business.
Webinars can be a time consuming endeavor, but their ROI can be exponential if you properly leverage your content by repurposing and introducing it through a variety of channels. By conducting a webinar each month or quarter you will never have to worry about filling your content pipeline.
Ready to host a webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. Start your 14-day free trial now.