8 Ways To Choose a Webinar Topic In a Day

Webinars are a fantastic way to market your business and establish yourself as an authority in your industry. But getting started can be a difficult and daunting task. While some companies just seem to have a great rhythm and lists upon lists of ideas for future Webinars; many of you may be struggling to come up with a single idea.

This guide is intended to help you think critically about how you can come up with a Webinar topic, quickly.

  1. Look through content you’ve already produced.

If you have a blog or active social media channel, you can repurpose a few of your posts to create a Webinar. This is a great way to go further in depth into a topic and to engage with your audience.

Pro tip. Once you host this webinar you can repurpose your Webinar back into blog posts focusing on your additions or audience engagement topics to keep the ball rolling.

  1.  Invite a customer to speak.

Do you have a customer who just get’s it or is using your product in unique and powerful ways? If so, ask them to join you on a webinar. You can set this up in a variety of ways. You can ask them to do a walk through of how they use your product, set the webinar up as a Q&A or ask they to prepare something a bit more aspirational and weave your product into their story.

  1. Host a panel with experts in the industries of your customers.

Your customers have many pains and needs outside of the scope of your product. Say your product is a CRM designed for pharmaceutical sales reps. Get a panel together with a top sales rep, someone from your executive team and maybe a doctor to share their expertise and take questions. Having a member of your team sitting on the panel helps gives your business more credibility by association and also helps to occasionally point the conversation to your product and the pains you resolve.

  1. Ask your customer service team’s advice.

The fastest way to get a Webinar topic is to ask your customer service team what you should do. Chances are your support staff has fielded many questions and received lots of feedback on a variety of topics. There are probably many topics they wish your company has an official statement about. This will also show your customers that you are listening to them.

  1. Share Industry & Product Insights.

Conduct a poll or survey about your industry and product. Then analyze the results and jot down a bit of commentary. You can host a Webinar where you share the results and your commentary live, then ask your audience to join in a guided discussion.

Pro tip. Dive deep into your product’s usage data to see how customers are using your product. Are there any best practices from this data or are their any underused features that you wish to promote. Sharing insights into your product usage can lead to interesting conversations and aha moments for your Webinar’s audience.  

  1. Respond to Thought Leaders.

Have you seen a speaker in your industry, but have a slightly different take? Have you read an article from a competitor, but thought it was a little off-base or didn’t provide enough value? These are opportunities to join conversations that are already happening and already have an implied audience. Spend an hour researching what else is out there and come up with a unique position to talk about or simply aggregate a bunch of different positions to give your audience a 360 degree view of the topic.

Pro Tip. Ask yourself what Thought Leaders or your competitors aren’t talking about. We’ve all had those questions in our heads that seems no one else has asked. Usually, we drop these from our minds. When it comes to a webinar, these are the perfect questions to answer. While they might be more research intensive as there may not be a lot of resources available; it’s almost guaranteed that your customers or potential customers have had the same questions.

  1. Be social.

From Quora and Reddit to LinkedIn Groups and more, business leaders are always seeking for answers to questions they have about their businesses. Find out what these questions are and if you could answer them through a webinar.

Pro tip. you can use these same groups to market your webinar. Send a quick reply in the discussion forum with a link to sign up for your Webinar to let everyone know you will be discussing that very topic.

  1. Explore ideas or early prototypes.

It’s human nature to want to see something before anyone else does. It feels like a privilege. If your team is working on something new, host a joint webinar with your marketing, design and engineering teams to give a sneak peek into what you are working on. If you are still in early development, share wireframes, prototypes or sketches to entire and retain customers.

Pro Tip. Construct this type of webinar in a way to get lots of feedback from your audience. Not only are you engaging your audience you will be able to improve your upcoming products and features with direct insights from your customers and prospects.

Ready to host a webinar? AnyMeeting has pioneered small business offering a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. start your 14-day free trial now

Introducing Webinar 4.0

After over 6 months in development, we are absolutely thrilled to announce that our next generation webinar software, AnyMeeting Webinar 4.0 has been released.  This platform builds upon the innovation and progress we achieved with our Meeting 4.0 release, taking advantage of the latest HTML5 and WebRTC technologies to create a truly engaging and powerful webinar experience.

Webinar 4.0 is a complete re-write of our previous Flash based platform, making it lighter and faster to load and well positioned for future innovation using WebRTC.  A download and installation is no longer required for hosts and presenters, and all functionality is available from modern browsers, like Chrome and Firefox.

Rich Video Capabilities

Your webinars can now features HD Video Conferencing with 720p video of you and your co-presenters, as well as the ability to upload and play video files (mp4).  Here’s what it looks like with a single host on video… gorgeous:

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And we support up to 6 video presenters at a time:

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6 Presenter Panel on Video

Your audience can see and hear all of the hosts which can lead to a powerful panel discussion.

Rich Content Capabilities

While having good looking folks on video is great, you often need to back it up with some charts and figures.  That’s where our support for Screen Sharing, Slides (PowerPoint and PDF) and Video playback really enriches your webinars.

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6 Presenters discussing a Slide Deck

Or if Screen Sharing is more appropriate…

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Single Host with Screen Share

And to really wow them, play a video…

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2 Hosts with Video playback

By providing these rich content sharing tools, we’re very confident that your audience will not only be wowed, but their grasp and retention of your content will be maximized.

Driving Engagement

When we began designing this new version, we knew that engagement was a key benefit that our customers were seeking.  Ensuring that an audience pays attention to your content and engages with your message is very important to our marketing and training customers.  So we’ve added a couple of features and improved upon an existing feature.

Improved Live Polling

Our polling feature got a great new UI/UX boost with a much more user friendly interface and intuitive controls.

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Two Hosts presenting a Live Poll

NEW – Live Questions and Answers

A brand new feature we’re rolling out is a managed Questions and Answers module that allows the audience to easily submit questions for the Hosts.  This is separate from the live chat, which might allow for some questions to get lost.  Hosts are then able to look through the submitted questions, discard unwanted ones, edit as needed and then present each question to the audience.  Here’s how it looks:

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Attendees submit questions…
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Hosts can easily review them…
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And present the desired questions.

NEW – Audience Reactions

Ever wonder how your audience is feeling during your webinar?  Well now they can easily tell you with our Reaction Emojis. Your audience has a slew of emotions to choose from, and their avatar in the attendee list will be update to reflect it.

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Attendee Reaction Emojis

These are just a few of the new features and capabilities of our new Webinar 4.0 platform that we’re so excited about.  In the coming weeks, we’ll provide more information and insight on how to benefit from these new capabilities.

Are you an existing AnyMeeting customer on our Webinar 3.6 version and want to move up to Webinar 4.0?  Simple… just click here to migrate your account.  If you need any help, just contact our support team.

Love it? Not so much?  Let us know!

AnyMeeting Acquires Timebridge.com to Simplify Meeting Scheduling

AnyMeeting announced today that it has acquired Timebridge with its free, cloud-based, collaborative online scheduler and more than 250,000 users. Terms of the transaction were not disclosed.

Timebridge is used by sales, marketing, and other business professionals to dramatically simplify the process for scheduling meetings and sharing calendars. Every month, Timebridge users avoid the frustration and lost-time of having to send over a million emails to organize their meetings. Like AnyMeeting, Timebridge has been built as an entirely cloud-based technology that focuses on simplifying the lives of its users.

“We are excited about the addition of Timebridge to our growing platform of sales and marketing engagement tools for small businesses,” said Costin Tuculescu, CEO & founder of AnyMeeting. “Like AnyMeeting, Timebridge is known for its ease of use, great value, and growing user base. We are looking forward to leveraging this acquisition with our other product development to provide a fully integrated sales and marketing engagement platform that will make AnyMeeting the tool of choice for sales and marketing leaders in small business.”

Over the next several months, the Timebridge and AnyMeeting teams will work to bring together these platforms to provide a seamless meeting booking and online meeting experience focused around the needs of sales and business professionals. The platform will be part of an integrated system meant to dramatically improve the effectiveness of building awareness and demand, generating leads, and growing a customer base through online sales and marketing initiatives.

“We are delighted to be joining AnyMeeting and renewing our focus on simplifying the lives of our users,” said Alex O, Team Lead at Timebridge. “Booking meetings should be easy and automatic, and only the beginning of how we can help make sales meetings and lead generation simple and effective.”

About AnyMeeting
AnyMeeting pioneered the small business web conferencing market in 2011 with a completely free, full-featured and easy-to-use webinar and web conferencing service tailored for small business users. Since then, it has grown to over a million registered users of its free and Meeting Pro and Webinar Pro subscription services. AnyMeeting offers a complete webinar and web conferencing service built on the company’s proven Software as a Service platform. Customers are able to invite up to 1,000 attendees per meeting with no time limits, and enjoy a full range of features including integrated video conferencing, conference calls, screen sharing, presentation sharing, recording, video uploads, and social media integration. For more information, please visit http://www.AnyMeeting.com.

About Timebridge
Timebridge is a free scheduling and calendar management service used by over 250,000 professionals. Use Timebridge to arrange outbound meetings, accept inbound meeting requests, and share your calendar with anyone using Outlook or Google Calendars. For more information, please visit http://www.timebridge.com.