This is a guest post by John Jantsch – Duct Tape Marketing
Small business owners have a lot on their plate. You know running a business is no easy feat. Because of all the time constraints being put on you, it is easy to relegate marketing to the back burner.
Sure, you write blog posts and create content whenever you get a few free hours or need a break from the business side of things. Bigger marketing tools, such as webinars, though, are for a time in the future when you’ve grown a lot and can better justify taking the time and effort necessary to host a webinar that is valuable to your customers.
If done right, however, webinars can be an integral part of your content marketing strategy for many reasons. They can also be used in multiple ways. The effort you put into a webinar can result in not only great leads, but can also be the foundation of multiple pieces of content. Here are 10 reasons to hold webinars as part of your small business marketing plan.
- Networking. One of the best ways webinars can help you is through networking. Unless you do all your webinars yourself, you will likely need some help. Finding someone to host a guest webinar for you is a great way to expand your network, and when you give them a little bit of publicity, they might reciprocate by asking you to help out on one of their webinars.
- Contacts. Webinars is one of the best content marketing tools if you want to gather a list of potential clients. Most webinars have you sign up ahead of time. Once the viewer has registered, you have all of their contact information. So even offering a free webinar can ultimately make you money in future sales.
- Prestige. Even the word webinar sounds fancy. Everybody has a blog and a Twitter handle, but not everybody offers webinars. Seeing them listed on a site or having them pull up in a Google search can add a little prestige to a website that just might make the product you are selling seem a little bit more legitimate and trustworthy.
- Multi–Purpose. When you create a webinar, you can multi-purpose it as a blog as well. All you have to do is add a line or a paragraph about the webinar and then insert the webinar, or a link to it, in the post. That way, you get two content marketing posts for the price (and time) of one.
- Communication. Hosting a webinar is a great way to communicate with your target audience. Webinars are interactive, so not only do you get a list of contacts by hosting a webinar, you get to hear, and answer, real customer questions.
- Research. The interactive component of a webinar has another important consequence. The questions that people ask during webinars show just what their concerns are. Answering those questions during the webinar helps foster communication, but examining those questions in more depth at the end of the webinar gives you valuable research into future webinar and social media topics as well as what people are looking for in your service.
- Money. While a lot of people host webinars for free, you can charge for them as well. Even if only one out of four of your webinars are for profit, this is one of the only content marketing strategies that can actually make you money by their very existence.
- Social Media. Hosting a webinar does not have to be done strictly on top of your other social media campaigns. You can Tweet about the webinar and use your other social media outlets to promote it.
- Accreditation. If your webinar is geared towards professionals who need accreditation hours (e.g., lawyers), you can go through the process to set your webinars up with credits, which will make them much more likely to sit down and pay attention to what you are teaching.
- Repurposing. Once you have a few webinars under your belt, you can update what you already have with new information instead of starting from scratch.
Plus, here is a bonus for you. In addition to all of the above, webinars are just a really good way to build up brand recognition.
While thinking about creating a webinar can be daunting, it does not have to be. There are many tutorials, and even webinars, that can walk you through the steps. If you just are not good with that type of thing or simply do not have time, you can still take advantage of these great marketing tools. Think about using a marketing service that could help you create them. You’ve got to spend money to make money, after all, and the small cost of marketing can make you a lot of money with the new business it will supply you.
Sign up for a free 14-day trial with AnyMeeting’s Webinar Pro and get started with your first webinar today.