121 Temps, an Australian company launched by Liz Parker in 2007, helps women who want to work from home. They help former teachers, paralegals, project managers, salespeople, personal assistants and others re-enter the workforce by establishing and promoting work-from-home businesses.
Who is the target audience for your marketing webinars?
Women with interest in building work-from-home businesses as well as companies seeking the talents of these work-from-home professionals.
What goals were are you looking to accomplish with your webinars?
121 Temps uses webinars to attract women who are thinking about working as “virtual assistants,” to train virtual assistants and virtual receptionists, and to promote 121 Temps through thought leadership opportunities with related organizations like the Australian Businesswomens’ Network and government sponsored small business festivals.
How do you attract people to your webinars?
121 Temps uses a variety of sources to build their webinar audiences, including:
- Joint speaking opportunities with related organizations like the Australian Businesswomens’ Network and AAVIP (Australian Association for Virtual Industry Professionals)
- Email invitations to their contact list developed over their 9-year history
- Outreach to people and groups via social media, especially Facebook, Linkedin and Twitter
- Advertising on Facebook
What content are you typically presenting in your marketing webinars?
The informational sessions span a wide range of topics depending on the goal and audience, but here is one example on creating “a one-page easy plan for your business”:
What are your personal tips for conducting effective marketing webinars?
“5 Lessons I have learned and how I have changed my tactics over the years:
- Less on the screen, just have a heading – too many points on the screen and people read rather than listen.
- Ask a question for each screen and get feedback in the chat box
- Start the session with some housekeeping and expectations
- Housekeeping, turn off all distractions (including any additional tabs or social media sites, phones and even put the dogs away.
- Expectations – come as a student with an open mind and ask lots of questions
- Don’t read your presentation verbatim, just make key points on a page to remind you what you want to cover. Use lots of case studies or examples to emphasize your key points.
- Don’t try and cover too much in one session especially if you are recording it as people won’t sit through 1 hour to try and get some nuggets of gold.”
What has been the biggest surprise or learning you’d like to share with others?
Liz has been most surprised by how comfortable she has become presenting to large groups in a webinar environment. “It was a bit scary at first, and it was hard to tell if the presentations were going well.” But by changing her style and adding more questions, Liz became very comfortable. It takes practice, though. “It took two years” before I was completely comfortable.
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