SEO Marketing Killed Paper Directories: Why

By Claudia Somerfield, ReputationChanger.com Reviews

Before the advent of the Internet, paper directories were one of the few means of advertising available for businesses to use to attract new customers. While this type of advertising is still used, companies are looking for more advanced platforms to expand their business globally. Over the years, SEO marketing and online directories have developed, offering useful tools that make them superior to paper directories. In this article, we’ll take a look at the reasons why SEO marketing has effectively killed paper directories.

Interactivity

Unlike a paper directory, social networks allow companies and consumers to interact with each other. Consumers can directly link to your Facebook page to receive continued updates and exchange their opinions about the product. Unlike with the old paper directories, you can also update your web page instantly. Consumers’ opinions can be immediately incorporated into new strategies.

Global Audience

In the past, a company’s marketing approach was confined only to the local community. With SEO marketing, you can reach the global audience. It is easy for anyone with an internet connection to go online and search for the best restaurant or latest fashion store in the area. Consumers can use any of the search engines such as Google, Bing or Yahoo! to look for their favorite product and immediately get the results. In other words, having a global audience can promote sales for companies that engage in ecommerce.

More convenient

Today, people rarely have time to catch their breath, sit alone and flip through a directory for some information. For instance, if clients need information on multiple things, they have to flip through multiple directories. This is a time consuming task and will clutter their work space with bulky paper directories. Search engine optimization helps consumers to access relevant information instantly, no matter where they are. If they are on the go and need information fast, instead of running home they can just whip out their smartphone or tablet and access the required data.

Speed

Likewise, SEO marketing is an efficient method for a client to find a company. Flipping through a paper directory consumes their precious time. If a client wants to discover the working hours of a company, he has to spend a lot of time making calls to the company. Also there is no guarantee that the company on the other end of the call is what he was looking for. If it is not, he has to repeat the procedure for other companies until he finds the right one. With SEO marketing, he can easily figure out if it is the right company with just a click of a button.

Analytics

How can you really keep track of how many clients have read your marketing messages when you have advertised on paper? Although thousands of people have received the paper, not all of them have spent time looking at the ad you have published. With SEO, you can find all sorts of records. You can find out how many clients have visited your site, how they were directed to your webpage and so on.

Easy to Update

When you advertise through paper, you can update your ads only on its next edition. This takes a long time for the updates to reach your audience. With SEO, it doesn’t take more than a few clicks and keystrokes to update your content.

With all these benefits offered by SEO marketing techniques, you no longer need to rely on paper directories to get the word out. If you want global recognition for your business, SEO marketing is the best way to go.

Happy Holidays from AnyMeeting

 

On behalf of everyone here at AnyMeeting, I would like to thank all of our avid AnyMeeting users for a great 2012!

If it wasn’t for all of you, we would not have been able to keep growing AnyMeeting, with exciting additions such as the Small Business Toolkit webinar series, the new YouTube feature, an updated user interface, integration with VMware’s Zimbra Collaboration, Single Sign-On from the Google Chrome Web Store, and so much more!

We hope that you’ve had a very prosperous and productive year, and we look forward to being your choice for web conferencing and webinars in 2013.  Happy Holidays and a very Happy New Year!

Costin Tuculescu, CEO & Founder

Tips for Growing Your Small Business with Digital Marketing and Social Media

Wrapping up another great year, AnyMeeting closed out its popular “Small Business Toolkit” webinar series for 2012 with its last guest webinar from Chris Bechtel, director of marketing for AnyMeeting.  A 15 year digital marketing veteran, we would like to thank Chris for presenting “Tips for Growing Your Small Business with Digital Marketing and Social Media.”

We’d also like to thank the more than 400 registrants and attendees who participated with great questions and comments. Chris’s webinar provided a fast-paced, interactive webinar that introduced smart and effective strategies for growing a small business through digital marketing and social media. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Grow your Small Business.

Calling all Coders, AnyMeeting is Hosting a WebRTC Hackathon

If you are an engineer, designer, product manager, marketer or entrepreneur, AnyMeeting has a great opportunity for you.  On January 26th, AnyMeeting will be hosting a hackathon based around the emerging technology known as WebRTC.  Seeing WebRTC as a major disruptive force in the world of Real Time Communications, AnyMeeting is encouraging those interested to come together and work on building a new project, product or service involving the technology in a 12-hour hack session.

At the end of the session, competing teams of contestants will be able to present and answer questions on their projects for a chance to win a grand prize of $5,000.  Small prizes will be awarded to two runners up teams as well.

For more information on the “AnyMeeting WebRTC Hackathon,” how to register and sponsorship opportunities, please visit our AnyMeeting EventBrite Page.