UpComing Webinar: 5 Easy Ways to Create Content for Your Business Blog

Join us Wednesday, October 10th at 11 am PT for the next free webinar of our “Small Business Toolkit” webinar series, and learn some easy ways to create content for your business blog. Tom Treanor, a veteran marketing expert and founder of Right Mix Marketing, will highlight 5 different ways to create good blog content faster and easier so you can spend more time on the business and less time blogging.  All registrants will also receive a free copy of Right Mix Marketing’s “Blog Idea Generation Toolkit.”

Only 200 spots are available – so sign up today. Make sure you log in to the webinar early – attendance is on a first-come, first –served basis.

How Web Conferencing is Empowering Student Success

By Simon Breedon, Examiner.com, Degree Jungle,

Web conferencing has enhanced the effectiveness of online education, as well as brick and mortar education tenfold. Students are utilizing web conferencing tools more frequently and on a more goal-driven basis. From sharing files and engaging in social debates, to holding live instructional events entirely online, web-conferencing as an educational tool is changing how schools and universities function. This trend can be seen taking place both inside the classroom and outside where students are not just socializing with fellow classmates, but engaging with mentors in the form of webinars and study groups. The following are some of the interesting ways in which students can use web conferencing both inside and outside of the classroom.

In the Classroom

Inside the classroom, in both college and on the high school level, the expectation for students to be technologically savvy is becoming more pressing. This requires students to show they can utilize tools that extend much further than Microsoft Excel, or the basic Power Point Presentation. Web conferencing is the perfect tool to satisfy this expectation. In addition to being a valuable resource for information by providing students with the ability to contact experts in a certain field, web conferencing can also be used as a digital presentation tool in the classroom for live interviews with experts. Before conferencing was applicable as an integral part of the classroom, the thought of having an author present a live reading of their critically acclaimed novel, or having an actual political leader speak at a small classroom event would have only been possible in the rarest of opportune occasions. Web conferencing makes this type of exchange more convenient and thus more possible.

Outside the Classroom

Outside the classroom, students have the power to engage their fellow classmates on a level that is unprecedented. They can interact with mentors and experts for coaching and counseling. In many cases, counseling or consultancy services that were available to students in the past were often overlooked or avoided due to their lack of privacy or convenience. Tutoring services, foreign language studies, and adolescent counseling are all services that were costly or time consuming, but video conferencing makes them cost effective and time efficient. The most important aspect of this innovative resource is that students now have the ability to reach out and get assistance they need from the best possible source. They are no longer limited to resources just within their immediate surroundings, or community. The possibilities for education are truly globalized through web conferencing.

Future trends

Now that web conferencing applications like Skype and Google Talk are extending their functionality to mobile devices, students will truly be able to conference on the go. The fact that numerous mobile devices are extending their use to faster 4G networks makes data streaming and sharing much more plausible as well. The best benefit of being able to engage a large group through a web conference by cell phone is the ability to share files conveniently and securely with an entire group within the span of few seconds while on a daily jog, or running other errands. The multi-functional nature of web conferencing on mobile devices allows for an entirely new realm of possibilities in education and business.

 

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

5 Visual Ways to Increase Lead Generation Effectiveness

It can be difficult to get your company to break through the clutter of content that invades social media every day and boost lead generation.  Social media is becoming increasingly visual, requiring you to go beyond text in order to get your message across.  With this in mind, here are five visual ways to help generate leads for your business and increase the effectiveness of your social media efforts.

  1. Pictures – A picture is worth a thousand words.  We’ve heard this phrase over and over again, but there’s no denying its validity.  Pictures provide a lot of information immediately and have become a big part of social media.  A recent article in Fast Company by Intel’s social media strategist Ekaterina Walter, points to a 2012 study by ROI Research, which found that “44 percent of respondents were more likely to engage with brands if they post pictures than with any other media.”
  2. Infographics – Visual graphs provide immediate information that is easy to interpret.  Social media experts like Jeff Bullas and lead generation experts like Matt Ford often use such graphs in their blogs to clearly illustrate their point.  In the past, it was hard to create infographics unless you had a graphic designer on staff.  Today it’s much easier.  In a PC World article earlier this year, Angela West describes how to get started and the tools you will need to create effective infographics that get the attention of your perspective leads. “By combining images with data, infographics get much more mileage than text or graphics alone.”
  3. Company Website – Your website is perhaps the most important aspect of your company’s social media outreach.  The website is the first place people go to when looking for information about your company, so it must grab the attention of your target audience and encourage engagement immediately upon entry.  With this in mind, choosing the right images is essential when building your website.  Designer and writer Andrew Beck sums it up nicely in The ROI Factor, “A well-constructed image will be infinitely more effective than any description a copywriter can add.”
  4. YouTube – Where do the masses go when they want to watch the latest video?  That’s right, YouTube.  A YouTube video is a great way to not only capture the attention of your target audience it can capture the attention of everyone. YouTube videos can get played over and over again, and even go viral, bringing that much more exposure to your company’s story.  According to an article by Melanie Perk on ViralAdNetwork.com, “YouTube can be one of the most effective and inexpensive ways of generating traffic for to your website.”
  5. Webinar – A webinar is a great way to get your message out to the masses, and there are a variety of ways to use a webinar platform (like AnyMeeting) to increase your company’s visibility.  Webinars provide a forum for you to show and discuss your product or service to a large audience (in multiple geographic locations), live, in real-time.  Attendees can also participate with questions and comments.  Webinars can also be recorded, so those who are not able to attend your presentation can still see and hear your story.  Also, “webinars get linked to more often,” according to Matt Anderson, a marketing expert who contributes to MojoMediaLabs, “the more backlinks you have, the more authoritative your site is.”

They say a picture is worth a thousand words, so use visual components to your advantage.  Social media provides a terrific outlet to get the word out about your company and its innovative product.  Using visual components as part of your company’s social media strategy can help you rise above the clutter and quickly grab your target audience.

AnyMeeting Reaping Rewards for Network Marketers

In July, AnyMeeting launched a new “Quick Start” program, specifically designed for large network marketing firms.  The program allows participating firms to offer a co-branded AnyMeeting service to all of their distributors.  Several large network marketing firms have joined, and their distributors are able to use AnyMeeting to help build their business and increase sales.

For example, USANA Health Sciences is one of the firms participating in the Quick Start program.  Sophia Marcoux, a 5 Star Diamond Director for the firm, is using AnyMeeting to help build her business.  Additionally, she has been selected as the winner of the AnyMeeting sign-up incentive program for USANA Associates.

As the winner, Sophia will receive a new Google Nexus 7 Tablet.  Sophia plans to continue using AnyMeeting on a consistent basis with her team, which includes top leaders in the firm.  If you are a distributor for a network marketing firm participating in the Quick Start program, sign up today and start using AnyMeeting to help grow your business.

Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

By Claudia Somerfield, Internet Blogger/Marketer, SEO Morpheus

Twitter is growing at an enormous speed. According to a report by Econsultancy, Twitter has more than 75 million user accounts in which 15 million users are active.

Introduction:

Everyone has heard and acknowledges the fact that Twitter is growing at a very fast pace. Research shows that Twitter has about 15 million active users out of their 75 million registered users list. That is quite an impressive figure to so many millions of people sending tweets. Several large businesses use it as a platform to keep their audience posted about their new products. Sometime ago, Google made a pact with Twitter to portray tweets in search results on Google. This has helped increase traffic drastically on the Google website too.

Tips to optimize Twitter Profile:

Businesses can show their presence by using tweets in the Google search engine. The current scenario is an ideal place and time for people to optimize their Twitter presence through Google search engine. Here are a few tips that can help increase brand awareness by building links to your website:

Creating a Twitter-handle

A username must be carefully chosen with the utmost care and consideration. This username will be used to show the profile on a search engine. It should be something that is relevant to a keyword in your niche operating area or something that is relevant to the brand name.  This will help maximize your results when a search is done.

Retweetable key word rich tweets

There are only a specific number of characters that are permitted per tweet (140 characters). Hence, it is essential to use relevant words and stay related to the topic. Also, it is important to ensure that the tweet is not cluttered and stuffed with key words, as it may not hold the attention of the viewers or could be considered spam.

Optimize the profile

The bio in your profile is limited to 160 characters only. Hence it is vital to ensure the details are absolutely relevant and attractive to viewers. Search engines use the profile bio as description and therefore it is very important to have a proper and detailed description in the profile bio.

Links to twitter profile

Links are an important part of a profile as links make a profile stronger in a search engine. A profile can be linked via website and thus pass domain authority therein. Another technique at getting more viewers onto your twitter profile could be to increase the number of your followers. They could further provide the link to your profile to people on their list.

Hashtags

Hashtags are similar to key words meta data and therefore an important criteria for search engine consideration. Thus, creating a tweet prefixed with a word that has a hash symbol will increase viewership of your twitter profile.

URL update

Including the URL of your website in the account settings helps drive traffic to your website. Although there will not be any search engine link juice due to the ‘no follow system’ used by Twitter, it is still a part of the indexing done in the Google search engine.

Conclusion

Twitter has been growing enormously popular in the last few years. It is very essential to take necessary measures and adopt practices that make your Twitter performance outstanding. A popularly read tweet or profile is lucrative and beneficial to the writer.

 

THIS IS A SPECIAL GUEST POST BY ONE OF OUR ANYMEETING USERS. WANT TO WRITE FOR THE ANYMEETING BLOG? GET THE DETAILS.

Keep Telling Us Your AnyMeeting Success Story

Everyone loves a success story, so please keep sending them.  We have received some great stories last month, but we want more.  So, we are extending the contest and encourage you to enter your success story if you have not already.  Your AnyMeeting success story may now be entered throughout the month of September. At the end of the month, story submissions from 10 finalists will be featured on Facebook.  A winner will be selected and receive the grand prize of a new Google Nexus 7 Tablet.

How do you enter? It’s easy. Simply send an email with a link to your AnyMeeting recorded meeting (or record a new one) to press@anymeeting.com (subject line: AnyMeeting Success Story Submission).Be sure your “story” will help others learn (or laugh). Feel free to get creative. Include any details of the meeting or webinar results (e.g. how it helped your business). What was unique or interesting about your presentation, the meeting format, how you got people to attend your meeting and the results of your efforts?

This is a terrific opportunity to showcase your skills, highlight your business and win the new Google Android tablet! Start a New Meeting Now.