Customer Case Study: Self-Publishing-Coach.com

by Bob Menzies on June 8, 2011

The Challenge

Self-Publishing-Coach.com is a great web site that offers resources to help and guide authors in getting their novels published.  However, many aspiring authors prefer to have more step-by-step instructions on how to get it done properly.  “Being a seasoned speaker and having a love for teaching and sharing knowledge, I decided to offer a “Get Your Book Published,” virtual class,” said Shelley Hitz Owner, Self-Publishing-Coach.com.  Unfortunately, she did not have the budget to use one of the premium webinar platforms available to give her class.

Over several months, Shelley researched free webinar platforms, but wasn’t able to find anything that truly offered all of the features that she needed.  “I even contemplated using Camtasia and recording the training, then offering it as an informational product,” Shelley said, but she really wanted to offer a live component as well, with Q&A.  She also wanted to offer a replay link as well as having a recording of the class that could be sold as a standalone product.

The Solution:  AnyMeeting

After an exhaustive search, Shelley came upon a link to AnyMeeting from a forum she was visiting.  Not only does AnyMeeting’s service allow her to host webinars with up to 200 participants for free, but it also provides a registration page with the company logo, follow-up emails to attendees and a replay link that Shelley can password protect for the paid classes she gives.  She can also record her class and use AnyMeeting’s editing tools to save it offline and sell as a separate digital product.

“I have researched and used many of the webinar platforms out there today and AnyMeeting.com blows them all away.  I still have a hard time believing that it is free.  Thank you so much for offering such an incredible product for small business owners like me to use to grow my business and my income.”  Shelley Hitz, Owner, Self-Publishing-Coach.com.

Company  History

In 2008 Shelley Hitz was interested in publishing a book, but did not have the means to use a publishing company, which would have been beyond her budget.  So, she started doing some research on the Internet, looking at self publishing options.  A friend of Shelley’s had given her the idea when he showed her his self-published book.

The book was very impressive, and Shelley was amazed at the professional quality.  It looked and felt just like a book from a large publishing company, and the price was very affordable.  She soon found out that it cost practically nothing to publish a book yourself and you can order copies for just a few dollars per book.  “I could do this, I thought to myself, and I had to find out more,” said Shelley Hitz.

Since then, Shelley Hitz has self-published five books in the last two years to sell and has started a website to help other aspiring authors publish their own books called Self-Publishing-Coach.com.

 

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