Why SMBs are ready for a new Web Conferencing pricing model

by Costin on January 30, 2014

Small business owners are a creative and resourceful bunch.  In my experience, they are able to get what they need done quickly and on a shoestring budget.  That means piecing together a solution that works, even if it’s not quite perfect – it just needs to work.  We’ve seen this in our industry with customers putting together a free conference calling service, with a screen sharing service, with a video conferencing service – to make a solution that sometimes works for them.  In other cases, when the small business owner shells out the cash for a more integrated, business grade solution, there may be a propensity to share that account with a few colleagues, because it doesn’t really make sense to pay for multiple accounts when they can just share one.

Well, I’m proud to say that today at AnyMeeting, we’ve launched a product that will free our customers from having to make such compromises.   Introducing: AnyMeeting Company Pro.  With this new solution, everyone in your small to medium enterprise can have their own AnyMeeting account, which comes with everything they need for productive collaboration and online meetings.  That means they get an ‘all-in-one’ solution with integrated phone conferencing, video conferencing, web conferencing, screen sharing, recording, mobile access and much more.  Very importantly, we’ve also priced Company Pro so competitively that there’s no need to share accounts – which just feels better for everyone.  When it comes to business grade online meeting tools, no competitor offers a tool as easy to use and specifically built for small to medium businesses, at such a competitive price.  Let’s do a quick price check:

10 Users on GoToMeeting: $4,680 per year

10 Users on AnyMeeting: $1,500 per year

Annual savings: $3,180 or almost 70% less

What this means is that your entire organization can now become more productive, efficient and responsive in all that they do.  Your sales team can better pitch your product, better demonstrate your value proposition and better elaborate on their proposals – all from their desk.  Your marketing team can conduct more marketing webinars, more focus groups and have more meaningful engagement with outside resources.  Your professional services folks can meet more often with clients, better collaborate on requirements, and more frequently communicate on progress and deliverables – all from their desk.

At the end of the day, an increase in productivity for your entire team truly benefits the business’ bottom line.  Nationally, the average knowledge worker’s salary is about $40K – with some regions being substantially higher.  For less than 1% of their salary, doesn’t it make sense to give every knowledge worker in your organization the tools that have been proven to increase their productivity?

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