5 Visual Ways to Increase Lead Generation Effectiveness

 Image source: Redbrand Media

It can be difficult to get your company to break through the clutter of content that invades social media every day and boost lead generation.  Social media is becoming increasingly visual, requiring you to go beyond text in order to get your message across.  With this in mind, here are five visual ways to help generate leads for your business and increase the effectiveness of your social media efforts.

  1. Pictures – A picture is worth a thousand words.  We’ve heard this phrase over and over again, but there’s no denying its validity.  Pictures provide a lot of information immediately and have become a big part of social media.  A recent article in Fast Company by Intel’s social media strategist Ekaterina Walter, points to a 2012 study by ROI Research, which found that “44 percent of respondents were more likely to engage with brands if they post pictures than with any other media.”
  2. Infographics – Visual graphs provide immediate information that is easy to interpret.  Social media experts like Jeff Bullas and lead generation experts like Matt Ford often use such graphs in their blogs to clearly illustrate their point.  In the past, it was hard to create infographics unless you had a graphic designer on staff.  Today it’s much easier.  In a PC World article earlier this year, Angela West describes how to get started and the tools you will need to create effective infographics that get the attention of your perspective leads. “By combining images with data, infographics get much more mileage than text or graphics alone.”
  3. Company Website – Your website is perhaps the most important aspect of your company’s social media outreach.  The website is the first place people go to when looking for information about your company, so it must grab the attention of your target audience and encourage engagement immediately upon entry.  With this in mind, choosing the right images is essential when building your website.  Designer and writer Andrew Beck sums it up nicely in The ROI Factor, “A well-constructed image will be infinitely more effective than any description a copywriter can add.”
  4. YouTube – Where do the masses go when they want to watch the latest video?  That’s right, YouTube.  A YouTube video is a great way to not only capture the attention of your target audience it can capture the attention of everyone. YouTube videos can get played over and over again, and even go viral, bringing that much more exposure to your company’s story.  According to an article by Melanie Perk on ViralAdNetwork.com, “YouTube can be one of the most effective and inexpensive ways of generating traffic for to your website.”
  5. Webinar – A webinar is a great way to get your message out to the masses, and there are a variety of ways to use a webinar platform (like AnyMeeting) to increase your company’s visibility.  Webinars provide a forum for you to show and discuss your product or service to a large audience (in multiple geographic locations), live, in real-time.  Attendees can also participate with questions and comments.  Webinars can also be recorded, so those who are not able to attend your presentation can still see and hear your story.  Also, “webinars get linked to more often,” according to Matt Anderson, a marketing expert who contributes to MojoMediaLabs, “the more backlinks you have, the more authoritative your site is.”

They say a picture is worth a thousand words, so use visual components to your advantage.  Social media provides a terrific outlet to get the word out about your company and its innovative product.  Using visual components as part of your company’s social media strategy can help you rise above the clutter and quickly grab your target audience.

AnyMeeting Achieves Milestone With Strong Growth in Small Business Community

Online Meeting Service Brings Innovative Resources, Including YouTube, to Over 200,000 Users

HUNTINGTON BEACH, Calif., August 16, 2012 – AnyMeeting, the free web conference and online meeting solution, today announced that it has achieved a milestone in the small business community.  Over 200,000 registered users are using AnyMeeting’s service to help grow their small business.  Breaking down the barriers to entry for small businesses, AnyMeeting is able to offer a solid, full-featured web conferencing and webinar service that is completely free to a market segment that is steadily growing.

“Spending on web conferencing solutions by small businesses is on the rise and is expected to grow 26 percent annually through 2016,” said Monik Seth, research analyst for AMI-Partners, an industry leading global research firm, specializing in IT, Telecom and Internet related sectors, with a focus on SMBs.  “Solutions that are friendly to the small business community, like AnyMeeting, are wise to focus on within this market.”

AnyMeeting is full-featured to address the complete range of small business needs, from one-to-one video conferencing to 200 person webinars, and includes advanced features such as 6-way video conferencing, screen sharing, application sharing, recording, registration and survey forms, and more.  Other AnyMeeting features that are uniquely important to small businesses include persistent personalized meeting URLs, social media integration, profile pages and webinar ticketing.

Always looking to innovate and add value, AnyMeeting has also introduced a new feature that will greatly enhance the in-meeting experience.  Users can now share any YouTube video in their meeting by simply copying and pasting the URL of any YouTube video.  The new feature offers synchronized controls, so that presenters can pause and skip ahead in a video, all while keeping their audience in perfect sync.

“By focusing on the needs of our existing small business customers, we’re building a service that meets the online meeting needs of the 30 million small businesses in the US, a hugely underserved market in our industry,” said Costin Tuculescu, president and CEO of AnyMeeting.  “The addition of YouTube integration provides yet another tool to help our users make the most out of every meeting they hold.”

See the complete press release on MarketWire.

Share Your Favorite YouTube Video in AnyMeeting

Screen capture of YouTube feature in AnyMeeting

Over 4 billion videos on YouTube are viewed every day, and the site gets over 800 million unique visitors per month. It’s one of the most popular ways for people and small businesses to upload and view video content. Most likely, you already have videos on YouTube that you have posted or find value in.

Now, you can share YouTube videos with your attendees in meetings and webinars by simply copying and pasting the URL of any YouTube video. The new feature offers synchronized controls, so that presenters can pause and skip ahead in a video, all while keeping their audience in perfect sync.

Start a meeting and share your favorite YouTube video today. For more information on how the new feature works, visit our support site.

Bring Videos Into Your AnyMeeting With YouTube

Wouldn’t it be great to be able to share an informative or entertaining video with your attendees in a meeting?  Well, now you can.  With AnyMeeting’s new YouTube feature, you can share any YouTube video of your choice with your attendees.  Share a video from one of the millions of videos already on YouTube, or you can share a video that you have uploaded personally.

It’s easy to use, just open a meeting, select “share” and the YouTube icon.  Then, paste the link to the YouTube video you would like to share and click “Load Video.”  Your YouTube video will then be loaded and started.  Once finished just close the video and you can switch to screen sharing or close the sharing application.

YouTube provides a great way to share any video content in AnyMeeting.  For more information on how to use YouTube and uploading videos, visit our support site.

7 Mistakes to Avoid in Social Media

Social Media

By Dawn Papandrea

You’ve probably heard all of the success stories by now. Their message? You need to get on board with social media to grow your business. But for every company that achieves success, there are thousands that aren’t leveraging the power of social media in quite the right way. Here are the top seven things they’re doing wrong, that you want to do right.

1. Boycotting social media

If you’ve avoided setting up a Facebook page or a Twitter profile for your small business, using the excuse that social media is a passing fad, it’s time to join the crowd. These platforms, and others such as Google+, are here to stay (or at least they’re here until the next big thing comes along), and they’re where your customers and clients are spending a lot of time.

2. Expecting immediate results

Sorry, but you can’t assume that once you announce to the world that you’re on Facebook, you’ll triple your sales. Social media is all about brand awareness, engaging your customers, and building a community–and that takes time!

3. Sounding like a commercial

People will lose interest in your stream pretty quickly if you use your pages to promote, promote, promote. Instead, think of what value you can give to your audience. Perhaps it’s a special discount code for your fans or followers, or a tip of the day that’s related to your product or service. Once you become a trusted authority, people will stay connected, and you’ll be top of mind when they’re ready to purchase.

4. Not engaging or responding

If you aren’t actively conversing with your network, you’re wasting your time. Make it a point to answer questions about your business, or address customer service issues, in a timely manner. Even something as simple as sending out a happy birthday message to your users will let them know you care about them.

5. Letting an intern run your social media

Don’t pass the responsibility of your social media efforts off to someone else, unless you’re sure that person is a good representative of your business. While it’s true that social media can take up time, it’s vital that it’s done properly.

6. Being all business, all the time

As relationships develop, it’s great to let your hair down. Let your clients get to know the person behind the brand. For example, many companies on Twitter make it a point to use an employee’s photo, instead of the company logo.

7. Not targeting the right people

When you’re starting up your pages, it’s great to add your friends and family, to get your numbers up. Ultimately, though, you want to attract your target market. Do this by letting your customers and clients know that you’re on social sites. Add the links to your email signature and to your business cards. Put up a poster in your storefront. And give people an incentive to connect, by offering something of value, like a contest or coupon.

By avoiding these social media mistakes, you’ll reach more new people, and strengthen relationships with your existing customers. And those are results that you’re sure to “like.”