5 Visual Ways to Increase Lead Generation Effectiveness

 Image source: Redbrand Media

It can be difficult to get your company to break through the clutter of content that invades social media every day and boost lead generation.  Social media is becoming increasingly visual, requiring you to go beyond text in order to get your message across.  With this in mind, here are five visual ways to help generate leads for your business and increase the effectiveness of your social media efforts.

  1. Pictures – A picture is worth a thousand words.  We’ve heard this phrase over and over again, but there’s no denying its validity.  Pictures provide a lot of information immediately and have become a big part of social media.  A recent article in Fast Company by Intel’s social media strategist Ekaterina Walter, points to a 2012 study by ROI Research, which found that “44 percent of respondents were more likely to engage with brands if they post pictures than with any other media.”
  2. Infographics – Visual graphs provide immediate information that is easy to interpret.  Social media experts like Jeff Bullas and lead generation experts like Matt Ford often use such graphs in their blogs to clearly illustrate their point.  In the past, it was hard to create infographics unless you had a graphic designer on staff.  Today it’s much easier.  In a PC World article earlier this year, Angela West describes how to get started and the tools you will need to create effective infographics that get the attention of your perspective leads. “By combining images with data, infographics get much more mileage than text or graphics alone.”
  3. Company Website – Your website is perhaps the most important aspect of your company’s social media outreach.  The website is the first place people go to when looking for information about your company, so it must grab the attention of your target audience and encourage engagement immediately upon entry.  With this in mind, choosing the right images is essential when building your website.  Designer and writer Andrew Beck sums it up nicely in The ROI Factor, “A well-constructed image will be infinitely more effective than any description a copywriter can add.”
  4. YouTube – Where do the masses go when they want to watch the latest video?  That’s right, YouTube.  A YouTube video is a great way to not only capture the attention of your target audience it can capture the attention of everyone. YouTube videos can get played over and over again, and even go viral, bringing that much more exposure to your company’s story.  According to an article by Melanie Perk on ViralAdNetwork.com, “YouTube can be one of the most effective and inexpensive ways of generating traffic for to your website.”
  5. Webinar – A webinar is a great way to get your message out to the masses, and there are a variety of ways to use a webinar platform (like AnyMeeting) to increase your company’s visibility.  Webinars provide a forum for you to show and discuss your product or service to a large audience (in multiple geographic locations), live, in real-time.  Attendees can also participate with questions and comments.  Webinars can also be recorded, so those who are not able to attend your presentation can still see and hear your story.  Also, “webinars get linked to more often,” according to Matt Anderson, a marketing expert who contributes to MojoMediaLabs, “the more backlinks you have, the more authoritative your site is.”

They say a picture is worth a thousand words, so use visual components to your advantage.  Social media provides a terrific outlet to get the word out about your company and its innovative product.  Using visual components as part of your company’s social media strategy can help you rise above the clutter and quickly grab your target audience.

Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

By Claudia Somerfield, Internet Blogger/Marketer, SEO Morpheus

Twitter is growing at an enormous speed. According to a report by Econsultancy, Twitter has more than 75 million user accounts in which 15 million users are active.


Everyone has heard and acknowledges the fact that Twitter is growing at a very fast pace. Research shows that Twitter has about 15 million active users out of their 75 million registered users list. That is quite an impressive figure to so many millions of people sending tweets. Several large businesses use it as a platform to keep their audience posted about their new products. Sometime ago, Google made a pact with Twitter to portray tweets in search results on Google. This has helped increase traffic drastically on the Google website too.

Tips to optimize Twitter Profile:

Businesses can show their presence by using tweets in the Google search engine. The current scenario is an ideal place and time for people to optimize their Twitter presence through Google search engine. Here are a few tips that can help increase brand awareness by building links to your website:

Creating a Twitter-handle

A username must be carefully chosen with the utmost care and consideration. This username will be used to show the profile on a search engine. It should be something that is relevant to a keyword in your niche operating area or something that is relevant to the brand name.  This will help maximize your results when a search is done.

Retweetable key word rich tweets

There are only a specific number of characters that are permitted per tweet (140 characters). Hence, it is essential to use relevant words and stay related to the topic. Also, it is important to ensure that the tweet is not cluttered and stuffed with key words, as it may not hold the attention of the viewers or could be considered spam.

Optimize the profile

The bio in your profile is limited to 160 characters only. Hence it is vital to ensure the details are absolutely relevant and attractive to viewers. Search engines use the profile bio as description and therefore it is very important to have a proper and detailed description in the profile bio.

Links to twitter profile

Links are an important part of a profile as links make a profile stronger in a search engine. A profile can be linked via website and thus pass domain authority therein. Another technique at getting more viewers onto your twitter profile could be to increase the number of your followers. They could further provide the link to your profile to people on their list.


Hashtags are similar to key words meta data and therefore an important criteria for search engine consideration. Thus, creating a tweet prefixed with a word that has a hash symbol will increase viewership of your twitter profile.

URL update

Including the URL of your website in the account settings helps drive traffic to your website. Although there will not be any search engine link juice due to the ‘no follow system’ used by Twitter, it is still a part of the indexing done in the Google search engine.


Twitter has been growing enormously popular in the last few years. It is very essential to take necessary measures and adopt practices that make your Twitter performance outstanding. A popularly read tweet or profile is lucrative and beneficial to the writer.