Five Easy Content Marketing Wins for Small Business

photo_614_20051201Producing great content that appeals to people beyond your established audience is an increasingly vital part of the marketing mix. But contrary to what some might have you think, doing it successfully doesn’t have to be big budget and it doesn’t have to be massively time consuming.

Here are five ways small businesses can produce and promote great content.

1) Make the most of your meetings

Meetings of all kinds produce a wealth of interesting content which is often cast aside after it has been used for its original purpose. However, with just a little bit of re-purposing it can be given a new lease of life.

If someone makes a presentation on how they managed to generate a 30 per cent increase in organic traffic, why not take their slides, tweak them if need be, and then upload them to a service like Slideshare so other people can learn from your expertise?

Success stories of any kind always attract views and shares. You just have to decide how much you want to tell people.

2) Promote content via your existing network

A large part of a successful content marketing campaign is finding people who are willing to share what you have to offer. But most small businesses already have a network of contacts who only need a little encouragement to pass on your wisdom. It’s just a case of making it worth their while.

The best way to do this is flattery. To go back to our first example, if your SEO success was achieved with the help of a particular tool, let the company in question know about the slideshow you’ve created and that it mentions just how great their product is.

This means they’ll be more likely to share it with their audience, exponentially increasing the reach of your presentation.

If you can create valuable content that is relevant to your all your business partners, then you should make some big gains that are hard to beat.

3) Share your internal stories

Want international media coverage and thousands of websites linking to you? All you have to do is fall down a sinkhole and then have your wife write about it like the crew at Golf Manna.

Admittedly, that’s a little bit drastic but it goes to show you never know how interesting what happens in your company will be to other people.

Don’t expect everything you do to go viral, but what might seem like an insignificant event in your company’s day-to-day life can often be turned into something more interesting.

If you’re running a charity event, make sure you tell the local press about it. You might end up with some coverage (be sure to ask for a link back to your website if they run the story online) but you’ll also gain a valuable contact in the form of a local journalist who can promote your future successes.

You can also contact the charity you’re raising money for and offer to provide them with photos of the event so they can feature them on their site.

None of this may feel like marketing in the traditional sense, but it is a valuable way to increase awareness about your company.

4) Learn to love free tools

If you don’t have the budget to invest in monthly subscriptions for the leading content marketing tools, track down the free alternatives and make the most of them.

Buzzstream, a package which allows you to identify people who might be interested in publishing contact you’ve created and track your relationship with them, offers a wide selection of free tools which can be used to start a basic content marketing outreach programme.

The SEOMoz toolbar, which is also free, can be used to evaluate whether it is worth your time trying to get a site to link back to you. A guide on how to use the metrics you’ll see can be found on the SEOMoz site, as can a huge archive of valuable tips and how-tos.

These free tools can be used in a very basic way – to help you track down people who might be interested in promoting your content and to see how powerful their site is, both vital parts of content marketing.

5) Avoid shortcuts

Content marketing can be made easier, but it can never be made simple. There are a huge number of pitfalls awaiting the unwary small business taking its first steps into the world of content marketing.

Stay away from lost cost packages that promise cheap articles or a huge number of links – they’ll do you more harm than good. You should be proud of the content you create and promote and if you’re not then you shouldn’t expect other people to be interested in it.

Companies that have met with success on any scale have a lot of useful information to share and it’s this, rather than articles that cost a penny a word, that will help extend your reach as a business.

Guest post written by Will Stevens of 123-reg a provider of domain names and cloud hosting services.

SEO Marketing Killed Paper Directories: Why

By Claudia Somerfield, Reviews

Before the advent of the Internet, paper directories were one of the few means of advertising available for businesses to use to attract new customers. While this type of advertising is still used, companies are looking for more advanced platforms to expand their business globally. Over the years, SEO marketing and online directories have developed, offering useful tools that make them superior to paper directories. In this article, we’ll take a look at the reasons why SEO marketing has effectively killed paper directories.


Unlike a paper directory, social networks allow companies and consumers to interact with each other. Consumers can directly link to your Facebook page to receive continued updates and exchange their opinions about the product. Unlike with the old paper directories, you can also update your web page instantly. Consumers’ opinions can be immediately incorporated into new strategies.

Global Audience

In the past, a company’s marketing approach was confined only to the local community. With SEO marketing, you can reach the global audience. It is easy for anyone with an internet connection to go online and search for the best restaurant or latest fashion store in the area. Consumers can use any of the search engines such as Google, Bing or Yahoo! to look for their favorite product and immediately get the results. In other words, having a global audience can promote sales for companies that engage in ecommerce.

More convenient

Today, people rarely have time to catch their breath, sit alone and flip through a directory for some information. For instance, if clients need information on multiple things, they have to flip through multiple directories. This is a time consuming task and will clutter their work space with bulky paper directories. Search engine optimization helps consumers to access relevant information instantly, no matter where they are. If they are on the go and need information fast, instead of running home they can just whip out their smartphone or tablet and access the required data.


Likewise, SEO marketing is an efficient method for a client to find a company. Flipping through a paper directory consumes their precious time. If a client wants to discover the working hours of a company, he has to spend a lot of time making calls to the company. Also there is no guarantee that the company on the other end of the call is what he was looking for. If it is not, he has to repeat the procedure for other companies until he finds the right one. With SEO marketing, he can easily figure out if it is the right company with just a click of a button.


How can you really keep track of how many clients have read your marketing messages when you have advertised on paper? Although thousands of people have received the paper, not all of them have spent time looking at the ad you have published. With SEO, you can find all sorts of records. You can find out how many clients have visited your site, how they were directed to your webpage and so on.

Easy to Update

When you advertise through paper, you can update your ads only on its next edition. This takes a long time for the updates to reach your audience. With SEO, it doesn’t take more than a few clicks and keystrokes to update your content.

With all these benefits offered by SEO marketing techniques, you no longer need to rely on paper directories to get the word out. If you want global recognition for your business, SEO marketing is the best way to go.

Tips for Optimizing Your Twitter Profile for Better Search Engine Performance

By Claudia Somerfield, Internet Blogger/Marketer, SEO Morpheus

Twitter is growing at an enormous speed. According to a report by Econsultancy, Twitter has more than 75 million user accounts in which 15 million users are active.


Everyone has heard and acknowledges the fact that Twitter is growing at a very fast pace. Research shows that Twitter has about 15 million active users out of their 75 million registered users list. That is quite an impressive figure to so many millions of people sending tweets. Several large businesses use it as a platform to keep their audience posted about their new products. Sometime ago, Google made a pact with Twitter to portray tweets in search results on Google. This has helped increase traffic drastically on the Google website too.

Tips to optimize Twitter Profile:

Businesses can show their presence by using tweets in the Google search engine. The current scenario is an ideal place and time for people to optimize their Twitter presence through Google search engine. Here are a few tips that can help increase brand awareness by building links to your website:

Creating a Twitter-handle

A username must be carefully chosen with the utmost care and consideration. This username will be used to show the profile on a search engine. It should be something that is relevant to a keyword in your niche operating area or something that is relevant to the brand name.  This will help maximize your results when a search is done.

Retweetable key word rich tweets

There are only a specific number of characters that are permitted per tweet (140 characters). Hence, it is essential to use relevant words and stay related to the topic. Also, it is important to ensure that the tweet is not cluttered and stuffed with key words, as it may not hold the attention of the viewers or could be considered spam.

Optimize the profile

The bio in your profile is limited to 160 characters only. Hence it is vital to ensure the details are absolutely relevant and attractive to viewers. Search engines use the profile bio as description and therefore it is very important to have a proper and detailed description in the profile bio.

Links to twitter profile

Links are an important part of a profile as links make a profile stronger in a search engine. A profile can be linked via website and thus pass domain authority therein. Another technique at getting more viewers onto your twitter profile could be to increase the number of your followers. They could further provide the link to your profile to people on their list.


Hashtags are similar to key words meta data and therefore an important criteria for search engine consideration. Thus, creating a tweet prefixed with a word that has a hash symbol will increase viewership of your twitter profile.

URL update

Including the URL of your website in the account settings helps drive traffic to your website. Although there will not be any search engine link juice due to the ‘no follow system’ used by Twitter, it is still a part of the indexing done in the Google search engine.


Twitter has been growing enormously popular in the last few years. It is very essential to take necessary measures and adopt practices that make your Twitter performance outstanding. A popularly read tweet or profile is lucrative and beneficial to the writer.



UpComing WEBINAR: Use Formatted and Optimized Article Content to Increase Your Visibility

Karen Cioffi

Join us Wednesday, June 20th at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and learn how to properly craft your written content for effective search engine ranking and optimization.  Presented by Karen Cioffi, a multi-award winning writer and founder of Writers on the Move, this webinar is ideal for anyone using article marketing and blog posting as part of their marketing strategy.

Additionally, Karen will offer a free copy of her e-book, “Article Content Properly Formatted and Optimized,” to all registrants.

Only 200 spots are available – so sign up today for free.  Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.

How To: Use Digital Lead Generation to Boost Your Business

"Lead Generation"
New customers are the lifeblood of your business

By Amanda Revie, Lead Generation

This is a special guest post by one of our AnyMeeting users. Want to write for the AnyMeeting blog? Get the details.


Lead generation is one of the most important areas of business, and whether you’re nurturing a growing SME or a non profit organisation, lead generation is a necessary part of your work.

This marketing tool has long been used to generate consumer interest in products or services, and now the core techniques are practiced on the web.  Digital lead generation is something which can help your business grow in a cost effective and up to date way.

There are many ways to conduct lead generation effectively for your company and here we discuss the different types of lead generation marketing within the digital world.

Digital Lead Generation – The Different Types

Leads are essential to any business, either for building a database of contacts or for generating new sales.  Leads can be generated in many different ways, from the various conventional advertising means to the non-paid entry of organic searches through search engines such as Google.  But in order to improve leads and sales to the full potential, it is sometimes beneficial to seek the help of a lead generation specialist.

Digital lead generation is an important marketing tool and here are a few of the major types of lead generation:

  • Email marketing – this is a vital part of the marketing mix and every company, big or small, should consider the impacts of email marketing.  Unlike the high costs of DM (Direct Mail) which is calculated at rates to include each printout, email marketing has no limits.  Emails are free, so there are no high overheads on printing or posting.  Email marketing is an excellent way of targeting people daily, weekly or monthly and ROI can be tracked easily too.
  • SMS – mobile internet surfing is growing as is the entire mobile device market.  The development of smart phones means that people do everything on their mobiles, including shopping, reading, sharing, socialising and many other daily tasks.  SMS lead generation allows businesses to contact their target market in a non-intrusive way, when they are on the move.  Unlike cold calling or customer service calls, SMS can be received wherever and whenever.
  • Lead capture forms – creating specialist landing pages for offers / special deals or just for a call-back will help you develop a strong list of contacts.
  • Search engine optimisation – this is a natural way of gaining new leads and the first rule is to get yourself noticed on the web.  To get your website ranking, it’s important to conduct keyword research and initiate your own intelligent SEO campaign.

Lead Generation Management

Campaign management by an experience marketing company is essential if you want fluidity and seamlessness between your digital lead generation and telemarketing campaign.  A lead generation and marketing specialist can provide a comprehensive service including data profiling / modelling for the best possible results.