Use of webinars by marketers continues to rise. According to polling by Percolate, 20% of US marketing executives said their companies conducted webinars last year.
Another survey from Demand Gen Report found that 62% of US B2B marketers were using webinars as part of lead nurture campaigns in 2014. More than half of respondents also considered webinars effective for this purpose. Only white papers were more widely used, and they were slightly less likely to be rated effective. Chief Marketer also reported that 44% of US B2B marketers used webinars for lead gen last year, up from 29% in 2013.
Plus, the marketing technology ecosystem has exploded. According to ChiefMarTec there are more than 1,800 vendors represented across 43 categories.To make it easier for marketers and small business owners to increase lead generation and customer engagement, AnyMeeting announced integration with popular business apps including Salesforce, HubSpot, Constant Contact, Eventbrite, LinkedIn, LeadPages and over 500 others through an integration with Zapier. See all of the available Zaps here: https://zapier.com/zapbook/anymeeting
Connect webinar registrants to your email marketing lists or CRM, save attendees to a spreadsheet, even schedule meetings automatically from any Zapier connected app. Zapier is a service that interconnects business apps by enabling users to specify triggers and actions between apps using a simple point-and-click interface.
AnyMeeting users can use prepackaged “shared Zaps” — automations created using defined triggers and actions between apps — or by creating their own Zaps. The prepackaged Zaps available today from AnyMeeting include:
Salesforce — Automatically create a Salesforce lead when someone registers for a webinar.
Constant Contact — Add a webinar registrant from a Constant Contact signup form to AnyMeeting.
Eventbrite — Use Eventbrite to register attendees for your AnyMeeting webinars.
Customized integrations and automations can also be created as needed. Three AnyMeeting triggers are currently available including “Created a Webinar,” “New Webinar Registration,” and “New Attendee.” When these events occur in AnyMeeting, Zapier can trigger actions in other apps. Likewise, actions can be performed in AnyMeeting based on triggers in other apps. Currently, these actions include “Schedule a Meeting,” “Schedule a Webinar,” and “New Webinar Registration.” By combining these simple actions and triggers, users are able to create powerful automated tasks to improve efficiency.
The integration feature is now available to AnyMeeting subscribers on Meeting Pro and Webinar Pro plans. To kick off usage of the feature, AnyMeeting is launching a contest that will award an Apple Watch to one subscriber selected from among all who integrate AnyMeeting with other apps via Zapier by December 1st.
Get started today by logging in to your AnyMeeting Account and choosing the “Integrations” tab.
Embracing the summer heat, AnyMeeting continued its popular “Small Business Toolkit” webinar series with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting. A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 More Tips for a Successful, Pitfall-Free, Lead Generating Webinar,” which expanded on her previous webinar in May.
We’d also like to thank the more than 140 attendees who participated with great questions and comments. Heather’s webinar provided more valuable insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.
Join us on Wednesday, July 25th at 11 a.m. Pacific for the next free webinar in our “Small Business Toolkit,” webinar series and get more helpful tips to ensure a successful webinar. Professional webinar consultant Heather Butts will expand on her previous webinar from May 1st to provide additional guidance on the proper steps to take, and pitfalls to avoid when putting together a solid webinar that generates leads.
Additionally, Heather will offer all registrants a free report entitled, “Webinar Best Practices.” She will also provide 10 participants with a free 30 minute consultation on their next webinar.
Only 200 spots are available – so sign up today for free. Make sure you log in to the webinar early – attendance is on a first-come, first-served basis. A recording of the webinar will also be made available.
AnyMeeting’s “Small Business Toolkit” webinar series kicked off May with its latest guest webinar from Heather Butts, founder of L.E.A.R.N for Life Consulting. A professional webinar consultant and frequent user of AnyMeeting, we would like to thank Heather for presenting “7 Tips for a Successful, Pitfall-Free, Lead Generating Webinar.”
We’d also like to thank the more than 200 attendees who participated with great questions and comments. Heather’s webinar provided great insight on pitfalls to avoid and tips to ensure a successful webinar that generates leads. If you were not able to attend live and would like to view the recording, just click: Recorded Webinar to Generate Leads.
Join us Tuesday, May 1st at 11 am Pacific for the next free webinar in our “Small Business Toolkit” webinar series, and get helpful tips to have a successful webinar. Professional webinar consultant Heather Butts will provide valuable insight on the proper steps to take and pitfalls to avoid when putting together a solid webinar that generates leads.
Additionally, Heather will offer the first 20 registrants to respond a free evaluation of your next planned webinar, including a detailed report. Heather will also provide everyone a free copy of her e-book, “How to Run A Successful, Pitfall-Free, Lead Generating Webinar.”
Only 200 spots are available – so sign up today for free. Make sure you log in to the webinar early – attendance is on a first-come, first-served basis.
Many business people and entrepreneurs would love to do a webinar, but are stopped for various reasons: Will I have a horrible technical issue that will ruin my webinar? Can I come up with a compelling topic that will entice potential customers to attend? Will the individuals that register for my webinar actually show up? Individuals can turn to webinar facilitators – yes they do exist and I am one of them – to alleviate anxiety around webinars and online training, ensure a seamless, successfully programming and drive business leads and sales! Is a webinar facilitator for you? Here are 5 tips to help you decide?
1. Will the webinar facilitator assist you in the planning stages of your webinar?
So, one of the most critical services that I have provided as a webinar facilitator is around planning the webinar. What will be the length of your webinar? 1 hour? 2 hours? 30 minutes? What will the format look like? A presentation followed by a Q & A? A presentation only? An educational workshop? A 15 minute sales pitch at the end? What platform will you use and do you know the pros and cons of using that specific platform? Will you be the only presenter or will there be a panel of presenters, each of whom may have their own PowerPoint presentations that will need to be uploaded for the webinar? How far in advance should you market your webinar and how often should you send email reminders, tweets and facebook messages to potential registrants? Do you have a really great title for your webinar that will attract the audience that you want in attendance? A webinar facilitator can be very helpful in helping you think through these issues and can ease some of the anxieties that you may have as you’re getting ready for the webinar. Planning out a first-rate webinar will ensure that attendees who are there will be more interested in your product, services or tools and that will lead to attracting leads and ultimately customers.
2. Will the webinar facilitator work with you in the preparation and practice stages of your webinar?
Practice, practice practice! Any webinar facilitator will tell you that the way to ensure you have a phenomenal webinar is to practice a lot! The way to ensure you have a nerve-wracking experience with glitches and problems is to sign onto the webinar platform 3 minutes before show time and hit the start button. Will the webinar facilitator do run-throughs of the webinar with you and do an actual simulation of the webinar 1-3 days before your event? Will the webinar facilitator proof-read your slides for grammar and syntax mistakes? Will the webinar facilitator coach you on voice modulation and pacing as you speak? Will the webinar facilitator prepare questions for you if they are going to facilitate the Q & A section and do a run through of those questions with you, possibly multiple times? Will you and the webinar facilitator do recording checks to ensure that the webinar platform you’re using is recording you well? These are all questions to find out and again, you may not need all of this help but find out if these are services the webinar facilitator can provide.
3. Will the webinar facilitator assist you with marketing your webinar?
One of the biggest fears the individuals and businesses have regarding planning a webinar is that they will put a ton of work into the production, design, and content, and end up with 4 people in attendance! A webinar facilitator can be of assistance here in terms of advising you on ways that you can have a high marketing reach by reaching out to groups, organizations and other contacts to draw individuals into the webinar. You’ll want to get very specific with the webinar facilitator to ascertain if she can and will be of assistance to you during the marketing and advertising process, if she has assisted others in promoting their webinars, what the results have been and what their previous registration-to-attendee rates have been. A webinar facilitator can be critical in not only thinking through where your leads can come from, but also in helping you target those leads, getting attendees to your webinar and, as we will talk about later, helping to turn those attendees into customers.
4. Will the webinar facilitator provide technical support, Q & A support, discussion support or all of the above during the webinar?
Webinar support can be everything from setting up your webinar for you from a technical standpoint – getting the platform ready 15 minutes before the webinar is to start, all the way to introducing you as the speaker, being a content facilitator during the webinar, helping you with the slide presentation (if applicable) during the webinar, and assisting with the question and answer period after the formal presentation has ended. Many webinar providers can also alert you to issues as the webinar is going on, such as distracting background noise, low voice volume, and other technical issues happening during the webinar that you either may be unaware of or unable to do anything about while the webinar is going on.
If you’re going to take questions during the webinar, the facilitator can also be of service in terms of vetting questions either via a chat feature, phone feature or computer microphones, thus freeing you up to answer the questions as opposed to concerning yourself with technical issues that may distract you from your focus – great content and information!
Decide where your strengths and weaknesses are and what would make you most comfortable during the webinar. Some people would feel very uncomfortable allowing someone else to be in control of the slide presentation during the webinar and would want to be in control of the slideshow. Others would be petrified to control the technical aspects of moving the slides forward, so be honest with yourself, decide what you’d like to be in control of and what you’d like assistance with during the webinar.
5. Will the webinar facilitator be of assistance to you in post-webinar production and wrap-up?
So life happens right. Recordings of webinars have glitches, don’t turn out exactly the way you’d like, or you want to follow-up with potential clients post-webinar, or maybe you want to target a specific group that really seemed to enjoy the webinar and do another webinar for them. If you hire a webinar facilitator, will they say goodbye as soon as you hit end on the record button, or can they be of assistance when you find out that the link to your webinar recording isn’t working and you need help to fix it? Does the webinar facilitator have the right equipment in place to edit the webinar in post-production and share that edited version with you either as a link or file? These issues can be critical. For many people, the most important part of the webinar is the post-webinar marketing and follow-up with prospective customers, so if you need assistance with follow-up make sure that this is a service your potential webinar facilitator has experience in and is willing to provide.
Once the webinar is over, you’ll want to go over the registration/attendee rates. How many people registered and how many people actually attended? From there it is imperative that you follow-up with the individuals that registered but did not attend, ideally with a recording of the webinar very soon after the live event. This can be instrumental in targeting individuals who are interested in what you have to say, but due to scheduling issues or other conflicts, could not make your webinar. Do you have a system for taking questions from individuals who watched the recorded version of the webinar? The webinar facilitator can assist you in creating such a system and managing queries that come through this system from prospective clients.
Following these 5 steps will ensure that you have a productive, wonderful webinar that will lead to increased registration and attendance, fantastic engagement of your audience and customer growth.
Join the next free webinar in our series on Wednesday, September 14th at 11 a.m. PDT, and learn how to establish lead generation for the small business owner. This webinar will provide helpful insight on outbound and inbound lead generation, and will be hosted by industry expert, Michael Halper.
Michael is an established sales and marketing professional, author and founder of LaunchPad Solutions consulting service.
All registrants will receive a free copy of Michael’s eBook, “The Cold Calling Equation – Solutions to Get You to the Next Level.”
Only 200 seats are available, so register today. Attendance is on a first-come first-serve basis, so be sure log in early. A recording of Michael’s webinar will also be available for those who cannot attend. For more information and to register, visit: http://www.anymeeting.com/webinars.
By Jennifer Gregory Jennifer Gregory is a journalist with over 17 years professional writing experience. Jennifer blogs via Contently.com.
While businesses often use webinars primarily for finding new customers, a common mistake is not worrying about generating leads until after the webinar is over.
The key to turning a webinar into increased business is to integrate the goal of attracting new customers throughout the entire webinar process – from the first brainstorming meeting to following up with attendees afterwards.
Decide on Your Goal for the Webinar
The first step in creating a webinar that produces tangible results is to determine exactly what you want the outcome to be from the event. Do you want to sign 12 new customers? Are you looking to increase your relationships with your current clients? Or would the most profitable result for your company be to entice your existing customers to buy additional add-on products?
If you set a specific and tangible goal for the webinar to achieve then you can make each decision related to the event with that outcome in mind.
Pick a Topic that Solves a Problem
Once you have decided on your goal, have a brainstorming session for different topics that will help achieve your desired result. If you are stuck on a direction, ask some of your current customers or professional contacts for their ideas. Most people are more than happy to give you their opinion.
Wayne Turmel, president of Greatwebmeetings.com, says that it is important to focus your topics toward ways that you can help solve your client’s problems instead of simply promoting your own products. For example, instead of a webinar on the new release of your software, he recommends picking a topic such as “Three Top Problems You Have with Your Business – And How We Can Help Solve Them.”
Invite the Right People
If 100 people attend your webinar, but very few of them are the target audience, then your webinar will not achieve the goal you set.
“The trick is not to get bodies to attend, it’s to get the right bodies to attend,” says Turmel. “Target your webinar to the people who can move through your sales cycle.” He suggests partnering with associations and guest speakers to extend your professional reach.
Connect with Your Audience during the Webinar
By working to create a connection with your audience during the webinar, you will have a higher success rate of closing business from the leads. In addition to a professional presentation, provide additional content as you talk, such as anecdotes of how a technique worked in real life or a software shortcut that only insiders know about.
Monica Isabel Martinez, Director of Professional Development at the Texas Computer Education Association recommends making the webinar as interactive as possible by using surveys or having the audience create a demo during the webinar.
“Interactivity is the key to retaining the attendee’s attention, and improving content retention therefore provides more value to the attendee,” says Martinez.
After the last participant logs off the webinar, you may feel relieved that the webinar is over, but the real work is actually just beginning. Follow up with each participant to get their feedback on the webinar and talk about any business problems that your product or service can help them solve.
By keeping the goal of generating new leads and business at the forefront of your mind during each phase of the webinar, the time you spend will result in new customers for your company. And you will have a great contact list of people to invite to your next webinar.