The Benefit of Webinars


Guest post by Robert DeVincent, Vice President of Product Marketing, Corcentric AP Outsourcing

Web-i-nar [web-uh-nahr]

seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.

Thank you for the lovely definition. This strange sounding word – with a rather lackluster definition – could be the ticket to resounding success for your company.  Many people don’t fully understand how the power of social media tools can boost their company’s profile and create an environment that is enjoyable for their customers at the same time.  Webinars are one of the most interactive forms of social media because they have incorporated live vocal visual communication; not only can you interact with people across the world, but you can chat with them one-on-one in real-time!

Webinars allow specialists within your company to really broadcast what they are good at. They allow you to draw in audiences that you may not otherwise reach by providing specialized training that is directly linked to your service or product.  By broadcasting webinars, you show yourself to be an expert in your niche, which can make your product or service more compelling to the end user.  Not only that, but you have full control over what your consumer learns about your product and what they do with it – you call the shots.

Twitter, Facebook, Reddit, and other social media sites, come with an aspect of the unknown, which rightfully causes some hesitation. You can certainly use those other networks to promote your upcoming webinar – and you should!  But when it comes to the actual production with webinars, the presenter is in control of what’s being communicated.

Most companies nowadays are in the business of sales – either selling a product, a service, or an individual – and webinars are the best way for your company to warm any potential business connections you might make by first having good conversations with them. Webinars are easily linked to other individuals and can be filmed and archived, so, not only will they be good in the right-here-and-now, but they will also be good for generating leads on downloads in the future. Depending on the quality of webinar, the amount of information you are sharing, and the market you are working in, your company stands to generate a large number of good leads that are already comfortable with your product and the information you are conveying.

Inbound marketing looks to be here to stay. Older marketing techniques like television, radio, and print ads are starting to slip in their effectiveness – so it is important that you and your company stay ahead of the curve. Starting to host your own Webinars is a great way to attract individual customers while still promoting yourself in a broader sense. By getting started with broadcasting your own Webinars you are taking a step in the right direction as well as a step ahead of the competition.


AnyMeeting is for SO MUCH MORE than Business

Communication Outside the Office

Small, medium or enterprise, every business needs a solution for online meetings.  When meeting with clients or colleagues in different locations, AnyMeeting can be instrumental in bringing businesses and professionals together.  But, it can be used for more than just business right?

Absolutely, online meetings can bring friends, family and acquaintances together as well.  Here are some ways AnyMeeting can help bridge the communication gap outside the office.

  • Sports team and league meetings – Meet with coaches and parents and discuss team and league activities before and during the season.
  • Community meetings – With busy work schedules, it’s hard for everyone to attend community meetings.  AnyMeeting gives everyone the opportunity to attend from their desk, and make sure their voice is heard.
  • Party/event planning – Planning a big party or event?  Get everyone involved together quickly and work out the party details.  Don’t get caught up in the chain of confusing back and forth “Reply All” emails.
  • Connect with family and friends – Bring friends and family members from different locations together, especially those who may not have connected in a long time.  AnyMeeting lets you create your own online family reunion.

Our lives get filled with so many obligations that it often can be hard to attend important meetings in person, let alone connect in person with family and friends far away.  However, with the help of a good solution like AnyMeeting, you can bridge the communication gap inside and outside the office.

We have seen from surveys that users are already relying on AnyMeeting for many non-business meetings, including soccer clubs, scout troop and community meetings, and party planning with family and friends.  So, next time you’re faced with organizing a bunch of people, and you can’t meet in person, use AnyMeeting, and why not?  It’s free.

Freebinar – The Premiere Free Webinar Service

Update: Please note that AnyMeeting was known as Freebinar prior to 3/26/11. Blog posts prior to this date may still mention Freebinar. For more information, please review our blog post or FAQ’s.

We’re looking for beta testers for Freebinar – head over to and sign-up for free.