Post-Webinar Email Funnel

by Bob Menzies on August 9, 2012

Post-Webinar Email

By Jay Moore, AWeber Email Marketing

Your webinar is all wrapped up, attendees are leaving, and you’re breathing a sigh of relief, knowing that you did a great job.  But what do you do now?

Delivering valuable content doesn’t have to end on the final slide — you can still reach out to your attendees through post-webinar email funnels.

What’s a post-webinar email funnel?

Simply put, this is a series of emails that are sent out to attendees after the webinar that contain information to further educate them on the webinar topic.  Content of these emails can include, but is not limited to:

  • A recording of the webinar
  • A copy of the slideshow (if applicable)
  • Links to additional educational resources
  • Call-to-action to sign up for your service/buy your product
  • Link to a schedule of upcoming webinars

The main objective of these post-webinar emails is to deliver a recording of the presentation to attendees, so they can watch it again at their leisure and really absorb the points covered. However, these emails also give us the chance to:

  • Promote related webinars that our attendees should register for. This increases webinar attendance and creates more opportunities to deliver value to customers and prospects.
  • Generate sales. While some attendees are already customers, many are not, and attended the webinar just to see what you have to offer. Your post-webinar emails should encourage prospects to start a trial of your product or service. These emails and calls to action can consistently generate new orders that likely would have slipped through the cracks without proper follow up.

Webinars + Email = Results

So what’s next?  Well, first make sure (if you haven’t already) to record your webinars.  The best case scenario would be to record them before the actual webinar takes place, that way attendees have a minimal wait to get that recording.

Then you’ll want to set up a series, maybe 2-3 emails, that include not only that recording but also any other content that would help your attendees better understand the material that was presented and make that decision to buy your product or sign up to your service.

Finally, it’s a good idea to track some of these actions.  Set up a simple spreadsheet to track the number of attendees, along with the number of sales that you record through those post-webinar emails.  Using these stats will help you identify what works, what doesn’t and where tweaks can be made in those post-webinar emails to make sure you’re providing the best content possible to your attendees.

 

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{ 1 comment… read it below or add one }

Rich January 6, 2014 at 12:40 pm

Thanks for the great info on webinar funnels.

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