My Webinar is Over … Now What?

by AnyMeeting on August 22, 2011

By Jennifer Gregory
Jennifer Gregory is a journalist with over 17 years professional writing experience. Jennifer blogs via Contently.com.

After your webinar is over, you may think that the project is completed. But actually some of the most important items are still on your to do list. Now that you have produced an engaging and professional webinar, you need to take advantage of the opportunity that you have created. If your contact with the attendees ends when they sign off the webinar, then you are losing out on many of the potential benefits.

Before you close out your webinar, be sure to tackle the following tasks:

Post the Recorded Version of Your Webinar on Your Website

After the webinar, post the recorded version on your website for people who were unable to attend to watch at a later time and for attendees to re-watch. You can also send links to the webinar to potential new customers to share the information presented and build interest in future webinars. Be sure to encourage attendees to share the link with co-workers and other professional contacts.

Justin Lee, of InternProfits.com, suggests offering an encore presentation where people can register again to watch the recorded version of the webinar at a specific time. “This works well because many times people won’t watch the replay if they know they can watch it ‘whenever.’”

Send Out a Survey

An important step of following up is to send a survey to all attendees with specific questions about your webinar. In addition to asking for feedback, ask questions to learn about your customer’s needs and topics that they would like to see for future webinars. You should also ask if they would like a follow-up and if they would prefer to be contacted by email or phone.

Since many people do not return surveys, consider offering an incentive to those who complete the survey, such as a coupon for purchasing one of your products or a discount on future webinars.

Send Group Email

Within 24 to 48 hours after your webinar, send a follow-up email to all of your attendees thanking them for attending using the AnyMeeting follow-up features.

In the email, provide any information that you promised during the webinar, such as additional resources on a topic of interest or answers to questions. You should include a link to the recorded version of the webinar and encourage attendees to share the presentation with any colleagues. Don’t forget to link to your blog and invite attendees to follow you.

Follow-Up with Individual Attendees

Since some people prefer not to have a sales call after each webinar, you do not need to follow-up with every person. However, you should go through the surveys to determine which attendees requested a follow-up and make contact within a week after the webinar. You should also follow-up with any attendees who had specific questions during the webinar or those who had unfavorable feedback on the survey.

By following up after your webinar, you will increase the return on your company’s investment. The follow-up will also help you get to know your attendees better, both as a group and as individuals, which will come in handy when you begin to plan your next webinar.

 

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