By Anita Hovey, Twirp Communications
In every workshop or presentation I give around Halifax I always tell people NOT to auto-post their tweets to Facebook or vice versa. It’s a great time-saver, of course, so people are always miffed to learn that they are sacrificing engagement for time. Here are three quick reasons why you shouldn’t auto-post your tweets to Facebook.
Twitter and Facebook audiences are very different
While there may be some cross over between your fans on each platform, for the most part they are probably two very different audiences. People tend to gravitate to one platform or the other (except those absurd social media geeks like yours truly who use every platform available). On Facebook your readers are looking for more detail, not just witty little one-liners. Tweets post with much greater frequency as well and that might just turn off your Fans to the point of un-liking your page.
Hashtags don’t tranlate into Facebook
People will choose to follow you on their social network of choice. If they follow you on Facebook, they don’t want to feel like Facebook is second fiddle to Twitter. If Twitter is your main social network you probably use a lot of TwitSpeak and hashtags. Your fans and friends on Facebook don’t want to see that. If they did, they would join you on Twitter. Along with hashtags, tagging profiles doesn’t translate into Facebook. So, when you tag another Twitter user in your tweet, that link won’t come through and magically link to their Facebook page. Instead it’s a big, honking red flag that says “I’m not really here and I don’t really care about my fans on Facebook.”
Your tweets cannot be shared
The other day I read a post about an event happening here in Halifax that I wanted to share with my friends & fans on Facebook, but because it was auto-posted from Twitter, there was no “share” option. I could copy and paste the post into my status, but I would have lost the attribution that way and I would have to tag the company page that originally posted. It is possible to do, but certainly not efficient or easy for your friends and fans.
If you want to save time, try using Hootsuite to cross-post. It will provide a “share” button so your links and comments can be shared easily on Facebook. But you still need to be careful that you don’t “share” Twitspeak and that you treat each audience appropriately.